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Girl Games
Girls' video games are a genre of video games developed for young girls, mainly in the 1990s. The attempts in this period by several developers to specifically target girls, which they considered underserved by a video games industry mainly attempting to cater to boys' tastes, are also referred to as the "girls' games movement." A notable developer of girls' games was Purple Moon, founded in 1995, which made a series of "coming-of-age games" featuring the teenager Rockett Movado. Its products were part of the so-called "purple games" segment of girls' games, which based its games on market research into the preferences and tastes of young girls. Because these tended to be stereotypically feminine interests such as gossip, relationships, and makeup, "purple games" were criticized by feminists who considered them too prescriptive. Purple Moon's games did not perform well commercially, and the company was bought by Mattel in 1999. The FEMICOM Museum is an organization, founded in 2012 ...
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Purple Moon
Purple Moon was an American developer of girls' video games based in Mountain View, California. Its games were targeted at girls between the ages of 8 and 14. The company was founded by Brenda Laurel and others, and supported by Interval Research. They debuted their first two games, ''Rockett's New School'' and ''Secret Paths in the Forest'', in 1997. Both games were more or less visual novels and encouraged values like friendship and decision making. Purple Moon's games were part of a larger girl games movement in the 1990s, initiated largely by the surprise success of Mattel's 1996 CD-ROM game '' Barbie Fashion Designer''. Laurel based her game design on four years of interview research she had done at Interval. An associated website, purple-moon.com, featured characters from the games and allowed users to trade virtual items. Some items arose from brand partnerships with companies such as Bonne Bell and SeaWorld. Children were required to have parental consent (email or verb ...
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