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Gimmicks
A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occasionally viewed negatively, but some seemingly trivial gimmicks of the past have evolved into useful, permanent features. The term is also sometimes used to describe unusual features or playstyles in video games, usually if they are unnecessary or obnoxious. Etymology The origin of the term "gimmick" is uncertain. Etymologists suggest that the term emerged in the United States in the early 20th century. The ''Oxford Dictionary'' suggests that it may have originally been a slang term for something that a con artist or magician manipulated to make appearances different from reality and graduall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gimmicks
A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occasionally viewed negatively, but some seemingly trivial gimmicks of the past have evolved into useful, permanent features. The term is also sometimes used to describe unusual features or playstyles in video games, usually if they are unnecessary or obnoxious. Etymology The origin of the term "gimmick" is uncertain. Etymologists suggest that the term emerged in the United States in the early 20th century. The ''Oxford Dictionary'' suggests that it may have originally been a slang term for something that a con artist or magician manipulated to make appearances different from reality and graduall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail Marketing
Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but has been expanded and modified in line with the unique needs of the retail context. A number of scholars have argued for an expanded marketing, mix with the inclusion of two new Ps, namely, ''Personnel'' and ''Presentation'' since these contribute to the customer's unique retail experience and are the principal basis for retail differentiation. Yet other scholars argue that the ''Retail Format'' (i.e. retail formula) should be included. The modified retail marketing mix that is most commonly cited in textbooks is often called the ''6 Ps of retail ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deadmau5
Joel Thomas Zimmerman (born January 5, 1981), known professionally as Deadmau5 (stylized as deadmau5; pronounced "dead-mouse"), is a Canadian electronic music producer and DJ. He mainly produces progressive house music, though he also produces and DJs other genres of electronic music, including techno under the alias Testpilot. Zimmerman has received six Grammy Award nominations for his work. He has worked with other DJs and producers, such as Kaskade, Wolfgang Gartner, Rob Swire, and Chris Lake. He has also collaborated with Steve Duda under the group name BSOD (Better Sounding On Drugs), and was part of the group named WTF? with Duda, Tommy Lee and DJ Aero. In 2007, he founded his own record label, Mau5trap. Deadmau5 is currently one of the highest paid electronic music producers in the world, and is a masked music artist similar to Marshmello and Daft Punk. His works have been included in compilation albums such as Tiësto's '' In Search of Sunrise 6: Ibiza'', and presented ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Match
A match is a tool for starting a fire. Typically, matches are made of small wooden sticks or stiff paper. One end is coated with a material that can be ignited by friction generated by striking the match against a suitable surface. Wooden matches are packaged in matchboxes, and paper matches are partially cut into rows and stapled into matchbooks. The coated end of a match, known as the match "head", consists of a bead of active ingredients and binder (material), binder, often colored for easier inspection. There are two main types of matches: safety matches, which can be struck only against a specially prepared surface, and strike-anywhere matches, for which any suitably frictional surface can be used. Because of the substance used to coat each match, this makes them non-biodegradable. Etymology Historically, the term ''match'' referred to lengths of rope, cord (later cambric) impregnated with chemicals, and allowed to burn continuously. These were used to light fires and fir ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Altria Group
Altria Group, Inc. (previously known as Philip Morris Companies, Inc.) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes and related products. It operates worldwide and is headquartered in Henrico County, Virginia, just outside the city of Richmond. Altria is the parent company of Philip Morris USA (producer of Marlboro cigarettes), John Middleton, Inc., U.S. Smokeless Tobacco Company, Inc., and Philip Morris Capital Corporation. Altria also maintains large minority stakes in Belgium-based brewer AB InBev, the Canadian cannabis company Cronos Group, and the e-cigarette maker Juul. It is a component of the S&P 500 and was a component of the Dow Jones Industrial Average from 1985 to 2008, dropping due to spin-offs of Kraft Foods Inc. in 2007 and Philip Morris International in 2008. History Altria emerged from Philip Morris. The onset of " rebranding" of Philip Morris Companies to Altria took place in 2003 (Philip Morris wo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cigarette
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opposite end. Cigarette smoking is the most common method of tobacco consumption. The term ''cigarette'', as commonly used, refers to a tobacco cigarette, but the word is sometimes used to refer to other substances, such as a cannabis cigarette or an herbal cigarette. A cigarette is distinguished from a cigar by its usually smaller size, use of processed leaf, and paper wrapping, which is typically white. Since the 1920s, scientists and doctors have been able to link smoking with respiratory illness. Researchers have identified negative health effects from smoking cigarettes such as cancer, chronic obstructive pulmonary disease (COPD), heart disease, and other health problems relating to nearly every organ of the body. Nicotine, the psycho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nightclub
A nightclub (music club, discothèque, disco club, or simply club) is an entertainment venue during nighttime comprising a dance floor, lightshow, and a stage for live music or a disc jockey (DJ) who plays recorded music. Nightclubs generally restrict access to people in terms of age, attire, personal belongings, and inappropriate behaviors. Nightclubs typically have dress codes to prohibit people wearing informal, indecent, offensive, or gang-related attire from entering. Unlike other entertainment venues, nightclubs are more likely to use bouncers to screen prospective patrons for entry. The busiest nights for a nightclub are Friday and Saturday nights. Most nightclubs cater to a particular music genre or sound for branding effects. Some nightclubs may offer food and beverages (including alcoholic beverages). History Early history In the United States, New York increasingly became the national capital for tourism and entertainment. Grand hotels were built for upsca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Representatives
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the ''buyer'' at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including '' salesclerk'', ''shop assistant'', and ''re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tobacco Industry
The tobacco industry comprises those persons and companies who are engaged in the growth, preparation for sale, shipment, advertisement, and distribution of tobacco and tobacco-related products. It is a global industry; tobacco can grow in any warm, moist environment, which means it can be farmed on all continents except Antarctica. According to the WHO Framework Convention on Tobacco Control, the "tobacco industry" encompasses tobacco manufacturers, wholesale distributors and importers of tobacco products. This evidence-based treaty expects its 181 ratified member states to implement public health policies with respect to tobacco control "to protect present and future generations from the devastating health, social, environmental and economic consequences of tobacco consumption and exposure to tobacco smoke." Tobacco, one of the most widely used addictive substances in the world, is a plant native to the Americas and historically one of the most important crops grown by Ameri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hoover Free Flights Promotion
The Hoover free flights promotion was a marketing promotion run by the British division of the Hoover Company in late 1992. The promotion, aiming to boost sales during the global recession of the early 1990s, offered two complimentary round-trip plane tickets to the United States, worth about £600, to any customer purchasing at least £100 in Hoover products. Hoover had been experiencing dwindling sales as a result of the economic downturn and a sharp increase in competing brands. Hoover was counting on most customers spending more than £100, as well as being deterred from completing the difficult application process, and not meeting its exact terms. Consumer response was much higher than the company anticipated, with many customers buying the minimum £100 of Hoover products to qualify. It was perceived as two US flights for just £100 with a free vacuum cleaner included. The resulting demand was disastrous for the 84-year-old company. Hoover cancelled the ticket promotion afte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Hoover Company
The Hoover Company is a home appliance company founded in Ohio, United States. It also established a major base in the United Kingdom; and, mostly in the 20th century, it dominated the electric vacuum cleaner industry, to the point where the Hoover brand name became synonymous with vacuum cleaners and vacuuming in the United Kingdom and Ireland. Hoover North America was once part of Maytag, but was sold by Maytag's new owners Whirlpool Corporation in 2007 to Hong Kong multinational manufacturing company Techtronic Industries for $107 million. Hoover International had already split from Hoover North America in 1993, and was acquired by Candy in 1995, which was acquired by Haier in 2019. In addition to producing floorcare products, Hoover was also an iconic domestic appliance brand in Europe, particularly well known for its washing machines and tumble dryers in the UK and Ireland, and also had significant sales in many parts of Europe. Today, the Hoover Europe brand, as part o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Promotion
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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