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Freebie
A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase. Free samples A free sample or "freebie" is a portion of food or other product (for example beauty products) given to consumers in shopping malls, supermarkets, retail stores, or through other channels (such as via the Internet). Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to acquaint the consumer with a new product, and is similar to the concept of a test drive, in that a customer is able to try out a product before purchasing it. Although an expensive method of targeting customers, conversions to sales can be as high as 90% making it one of the main marketing strategies for certain markets. With effective sampling, marketers can create brand loyalty and assist in the launch of a product through the word of mouth. Many consumer product companies now off ...
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Paint Chip
A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase. Free samples A free sample or "freebie" is a portion of food or other product (for example beauty products) given to consumers in shopping malls, supermarkets, retail stores, or through other channels (such as via the Internet). Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to acquaint the consumer with a new product, and is similar to the concept of a test drive, in that a customer is able to try out a product before purchasing it. Although an expensive method of targeting customers, conversions to sales can be as high as 90% making it one of the main marketing strategies for certain markets. With effective sampling, marketers can create brand loyalty and assist in the launch of a product through the word of mouth. Many consumer product companies now off ...
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Sales Promotion
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers t ...
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Agricultural Show
An agricultural show is a public event exhibiting the equipment, animals, sports and recreation associated with agriculture and animal husbandry. The largest comprise a livestock show (a judged event or display in which selective breeding, breeding stock is exhibited), a trade fair, competitions, and entertainment. The work and practices of farmers, animal fancy, animal fanciers, cowboys, and zoologists may be displayed. The terms ''agricultural show'' and ''livestock show'' are synonymous with the North American terms county fair and state fair. History The first known agricultural show was held by Salford Agricultural Society, Lancashire, in 1768. Events Since the 19th century, agricultural shows have provided local people with an opportunity to celebrate achievements and enjoy a break from day-to-day routine. With a combination of serious competition and light entertainment, annual shows acknowledged and rewarded the hard work and skill of primary producers and provided a ...
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Shareware
Shareware is a type of proprietary software that is initially shared by the owner for trial use at little or no cost. Often the software has limited functionality or incomplete documentation until the user sends payment to the software developer. Shareware is often offered as a download from a website or on a compact disc included with a magazine. Shareware differs from freeware, which is fully-featured software distributed at no cost to the user but without source code being made available; and free and open-source software, in which the source code is freely available for anyone to inspect and alter. There are many types of shareware and, while they may not require an initial up-front payment, many are intended to generate revenue in one way or another. Some limit use to personal non-commercial purposes only, with purchase of a license required for use in a business enterprise. The software itself may be time-limited, or it may remind the user that payment would be appreciated ...
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Test Drive
A test drive is the driving of a motor vehicle to assess its drivability or roadworthiness, and general operating state. A person who tests vehicles for a living, either for an automobile company, automotive media for review purposes, or a motorsports team, is called a test driver. The first test drives of a new production vehicle are made by mainstream automobile magazines and other third parties (not customers) for initial evaluation. Once vehicles are for sale, test drives are also usually allowed by vehicle traders (dealerships) or manufacturers to enable prospective customers to determine the suitability of the vehicle to their driving style. Test drives can also be taken before vehicle repairs to assist in diagnosis or after repair works to ensure that the vehicle has been fully restored. In a broader sense, "test drive" can be used to refer to the testing of anything, such as a computer program, an idea or process, a pair of shoes, etc. See also * Proving ground * Test ...
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Mailing List
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list." Transmission may be paper-based or electronic. Each has its strength, although a 2022 article claimed that "direct mail still brings in the lion’s share of revenue for most organizations." Types At least two types of mailing lists can be defined: * an ''announcement list'' is closer to the original sense, where a "mailing list" of people was used as a recipient for newsletters, periodicals or advertising. Traditionally this was done through the postal system, but with the rise of email, the electronic mailing list became popular. This type of list is used primarily as a one-way conduit of information and may only be "posted to" by selected people. This may also be referred to by th ...
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International Convention To Facilitate The Importation Of Commercial Samples And Advertising Material
The International Convention to Facilitate the Importation of Commercial Samples and Advertising Material is a 1952 United Nations multilateral treaty. States that ratify the treaty agree to allow product samples and advertising material into the county duty-free. The Convention allows the duty-free importation of commercial samples that are determined to be of "negligible value". It also allows the duty-free importation of advertising material such as catalogues, price lists, and trade notices. The convention was concluded in Geneva on 7 November 1952. It was signed by six states and entered into force on 20 November 1955. The convention was soon complemented by the Customs Convention Regarding the E.C.S. Carnets for Commercial Samples which entered into force on 3 October 1957 and then virtually superseded by the Customs Convention on the A.T.A. Carnet for the Temporary Admission of Goods in 1961. As of 2013, the convention had 66 state parties. See also * ATA Carnet *Produ ...
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Injection Molding
Injection moulding (U.S. spelling: injection molding) is a manufacturing process for producing parts by injecting molten material into a mould, or mold. Injection moulding can be performed with a host of materials mainly including metals (for which the process is called die-casting), glasses, elastomers, confections, and most commonly thermoplastic and thermosetting polymers. Material for the part is fed into a heated barrel, mixed (using a helical screw), and injected into a mould cavity, where it cools and hardens to the configuration of the cavity. After a product is designed, usually by an industrial designer or an engineer, moulds are made by a mould-maker (or toolmaker) from metal, usually either steel or aluminium, and precision-machined to form the features of the desired part. Injection moulding is widely used for manufacturing a variety of parts, from the smallest components to entire body panels of cars. Advances in 3D printing technology, using photopolymers that ...
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Plastic Industry
The plastics industry manufactures polymer materials—commonly called plastics—and offers services in plastics important to a range of industries, including packaging, building and construction, electronics, aerospace, and transportation. It is part of the chemical industry. In addition, as mineral oil is the major constituent of plastics, it therefore forms part of the petrochemical industry. Besides plastics production, plastics engineering is an important part of the industrial sector. The latter field is dominated by engineering plastic as raw material because of its better mechanical and thermal properties than the more widely used commodity plastics. Companies Markets According to PlasticsEurope, the top three markets for plastics are packaging, building and construction, and automotive. Production Plastics production has been growing globally. The numbers include thermoplastics and polyurethanes, as well as thermosets, adhesives, coatings and sealants and PP-fiber ...
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Business-to-business
Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when: * A business is sourcing materials for their production process for output (e.g., a food manufacturer purchasing salt), i.e. providing raw material to the other company that will produce output. * A business needs the services of another for operational reasons (e.g., a food manufacturer employing an accountancy firm to audit their finances). * A business re-sells goods and services produced by others (e.g., a retailer buying the end product from the food manufacturer). B2B is often contrasted with business-to-consumer (B2C). In B2B commerce, it is often the case that the parties to the relationship have comparable negotiating power, and even when they do not, each party typically involves professional staff and legal counsel in the negotiation of terms, whereas B2C is shaped to a far greater degree by economic impli ...
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Remodeling
Renovation (also called remodeling) is the process of improving broken, damaged, or outdated structures. Renovations are typically done on either commercial or residential buildings. Additionally, renovation can refer to making something new, or bringing something back to life and can apply in social contexts. For example, a community can be renovated if it is strengthened and revived. It can also be restoring something to a former better state (as by cleaning, repairing, or rebuilding). Phases and process of renovations The building renovation process can usually, depending on the extents of the renovation, be broken down into several phases. The phases are as follow. *Project initiation - The beginning of the project that includes the hiring of construction and design team, defining the scope of work, creating a budget, and communicating the needs, expectations, and wants from both the client and building teamKonstantinou, Thaleia, et al. “Renovation Process Challenges a ...
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Color Chips
Color (American English) or colour (British English) is the visual perceptual property deriving from the spectrum of light interacting with the photoreceptor cells of the eyes. Color categories and physical specifications of color are associated with objects or materials based on their physical properties such as light absorption, reflection, or emission spectra. By defining a color space, colors can be identified numerically by their coordinates. Because perception of color stems from the varying spectral sensitivity of different types of cone cells in the retina to different parts of the spectrum, colors may be defined and quantified by the degree to which they stimulate these cells. These physical or physiological quantifications of color, however, do not fully explain the psychophysical perception of color appearance. Color science includes the perception of color by the eye and brain, the origin of color in materials, color theory in art, and the physics of electromagn ...
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