Email Tracking
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Email Tracking
Email tracking is a method for monitoring whether the email messages is read by the intended recipient. Most tracking technologies use some form of digitally time-stamped record to reveal the exact time and date that an email was received or opened, as well as the IP address of the recipient. Email tracking is useful for when the sender wants to know whether the intended recipient actually received the email or clicked the links. However, due to the nature of the technology, email tracking cannot be considered an absolutely accurate indicator that a message was opened or read by the recipient. Most email marketing software provides tracking features, sometimes in aggregate (e.g., click-through rate), and sometimes on an individual basis. Read-receipts Some email applications, such as Microsoft Office Outlook and Mozilla Thunderbird, employ a read-receipt tracking mechanism. The sender selects the receipt request option prior to sending the message, and then upon sending, each ...
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Email
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence '' e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simu ...
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Gmail
Gmail is a free email service provided by Google. As of 2019, it had 1.5 billion active users worldwide. A user typically accesses Gmail in a web browser or the official mobile app. Google also supports the use of email clients via the POP and IMAP protocols. At its launch in 2004, Gmail provided a storage capacity of one gigabyte per user, which was significantly higher than its competitors offered at the time. Today, the service comes with 15 gigabytes of storage. Users can receive emails up to 50 megabytes in size, including attachments, while they can send emails up to 25 megabytes. In order to send larger files, users can insert files from Google Drive into the message. Gmail has a search-oriented interface and a "conversation view" similar to an Internet forum. The service is notable among website developers for its early adoption of Ajax. Google's mail servers automatically scan emails for multiple purposes, including to filter spam and malware, and to add context-sen ...
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Document Automation
Document automation (also known as document assembly or document management) is the design of systems and workflows that assist in the creation of electronic documents. These include logic-based systems that use segments of pre-existing text and/or data to assemble a new document. This process is increasingly used within certain industries to assemble legal documents, contracts and letters. Document automation systems can also be used to automate all conditional text, variable text, and data contained within a set of documents. Automation systems allow companies to minimize data entry, reduce the time spent proofreading, and reduce the risks associated with human error. Additional benefits include: time and financial savings due to decreased paper handling, document loading, storage, distribution, postage/shipping, faxes, telephone, labor and waste. Document assembly The basic functions are to replace the cumbersome manual filling in of repetitive documents with template-based sy ...
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Spy Pixel
Spy pixels or tracker pixels are hyperlinks to remote image files in HTML email messages that have the effect of spying on the person reading the email if the image is downloaded. They are commonly embedded in the HTML of an email as small, imperceptible, transparent graphic files.Sipior, Janice C., Burke T. Ward, and Ruben A. Mendoza. 2011. “Online Privacy Concerns Associated with Cookies, Flash Cookies, and Web Beacons.” ''Journal of Internet Commerce'' 10(1):1–16. Spy pixels are commonly used in marketing, and there are several countermeasures in place that aim to block email tracking pixels. However, there are few regulations in place that effectively guard against email tracking approaches. History Invented in 1971 by Ray Tomlinson, emails have made it much more convenient to send and receive messages as opposed to traditional postal mail.Hossin. M. 2019. Email Tracking Beacon: Concerns and Solutions” ''International Journal of Engineering Research And'' V8(06). In 20 ...
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Email Privacy
Email privacy is a broad topic dealing with issues of unauthorized access to, and inspection of, electronic mail, or unauthorized tracking when a user reads an email. This unauthorized access can happen while an email is in transit, as well as when it is stored on email servers or on a user's computer, or when the user reads the message. In countries with a constitutional guarantee of the secrecy of correspondence, whether email can be equated with letterstherefore having legal protection from all forms of eavesdroppingis disputed because of the very nature of email. In 2022 a lookback at an 1890 law review article about personal privacy (the "right to be left alone”) noted how "digital technology has been allowed to invade our lives" both by personal choice and behavior, and also by various forms of ongoing monitoring. An email has to go through potentially untrustworthy intermediate computers (email servers, ISPs) before reaching its destination, and there is no way to ver ...
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Pretexting
Pretexting is a type of social engineering attack that involves a situation, or pretext, created by an attacker in order to lure a victim into a vulnerable situation and to trick them into giving private information, specifically information that the victim would typically not give outside the context of the pretext. In its history, pretexting has been described as the first stage of social engineering, and has been used by the FBI to aid in investigations. A specific example of pretexting is reverse social engineering, in which the attacker tricks the victim into contacting the attacker first. A reason for pretexting's prevalence among social engineering attacks is its reliance on manipulating the human mind in order to gain access to the information the attacker wants, versus having to hack a technological system. When looking for victims, attackers can watch out for a variety of characteristics, such as ability to trust, low perception of threat, response to authority, and suscep ...
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HP Spying Scandal
HP may refer to: Businesses and organisations * HP Inc., an American technology company ** Hewlett-Packard, the predecessor to HP Inc. * HP Foods ** HP Sauce, formerly made by HP Foods * Handley Page, an aircraft company * Hindustan Petroleum * America West Airlines (1981-2006), an American airline (IATA code HP) * Amapola Flyg (2004-present), a Swedish airline (IATA code HP) * HP Books, an imprint of the Penguin Group Media, music, and entertainment * ''Harry Potter'', a novel series by J.K. Rowling * Hello Project, a J-pop idol brand under Japanese music company Up-Front Group * '' Horse-Power: Ballet Symphony'', a 1932 ballet composed by Carlos Chávez * Hot Package, a TV show created by Adult Swim Places * Harrison Plaza, a shopping mall in the Philippines that closed down in 2019 * Heart Peaks, a volcano in Canada * Himachal Pradesh, a state in India * HP postcode area, UK Science and technology * Haptoglobin, a protein * Hypersensitivity pneumonitis, a respiratory inflam ...
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Web Beacon
A web beaconAlso called web bug, tracking bug, tag, web tag, page tag, tracking pixel, pixel tag, 1×1 GIF, or clear GIF. is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. They can also be used for email tracking. When implemented using JavaScript, they may be called JavaScript tags. Using such beacons, companies and organizations can track the online behaviour of web users. At first, the companies doing such tracking were mainly advertisers or web analytics companies; later social media sites also started to use such tracking techniques, for instance through the use of buttons that act as tracking beacons. In 2017, W3C published a candidate specification for an interface that web developers can use to create web beacons. Overview A web beacon ...
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Phishing
Phishing is a type of social engineering where an attacker sends a fraudulent (e.g., spoofed, fake, or otherwise deceptive) message designed to trick a person into revealing sensitive information to the attacker or to deploy malicious software on the victim's infrastructure like ransomware. Phishing attacks have become increasingly sophisticated and often transparently mirror the site being targeted, allowing the attacker to observe everything while the victim is navigating the site, and transverse any additional security boundaries with the victim. As of 2020, phishing is by far the most common attack performed by cybercriminals, the FBI's Internet Crime Complaint Centre recording over twice as many incidents of phishing than any other type of computer crime. The first recorded use of the term "phishing" was in the cracking toolkit AOHell created by Koceilah Rekouche in 1995; however, it is possible that the term was used before this in a print edition of the hacker magaz ...
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Spam (electronic)
Spamming is the use of messaging systems to send multiple unsolicited messages (spam) to large numbers of recipients for the purpose of commercial advertising, for the purpose of non-commercial proselytizing, for any prohibited purpose (especially the fraudulent purpose of phishing), or simply repeatedly sending the same message to the same user. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social spam, spam mobile apps, television advertising and file sharing spam. It is named after Spam, a luncheon meat, by way of a Monty Python sketch about a restaurant that has Spam in almost every dish in which Vikings annoyingly sing "Spam" repeatedly. Spamming remains economically viable because advertisers have no ...
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Email Open Rate
There are two types of "open rates"- one for electronic mail (aka e-mail; see below) and one for physical mail (aka snail mail via the USPS or other physical mail carrier). Email Open Rate The email open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic mail they send out. It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced.) Some Email Service Providers (ESP) also track unique email opens. Similar to an email open, unique email opens eliminate all duplicate opens that occur. Tracking Email Open Rates Open rates are typically tracked using a transparent 1x1 pixel, or small transparent tracking image, that is embedded in outgoing emails. When the client or browser used to display the email requests that image, then an "open" is recorded for that email by the image's host se ...
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Email
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence '' e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simu ...
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