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Display Window
A display window, also a shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop. History The first display windows in shops were installed in the late 18th century in London, where levels of conspicuous consumption were growing rapidly. Retailer Francis Place was one of the first to experiment with this new retailing method at his tailoring establishment in Charing Cross, where he fitted the shop-front with large plate glass windows. Although this was condemned by many, he defended his practice in his memoirs, claiming that he "sold from the window more goods...than paid journeymen's wages and the expenses of housekeeping. Display windows at boutiques usually have dressed-up mannequins in them. Window dressing Displaying merchandise in a store window is known as "window dressing", which is al ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sværtegade 3 - Shop Windows 02
Sværtegade is a street in the Old Town of Copenhagen, Denmark. It connects Pilestræde to Gammel Mønt. History Until 1665, the street was called Gjethusstræde after Gjæthuset, a canon foundry located in the former St. Getrud's Abbey. The name was then Regnegade until 1773 when the street received its current name. The origins of the name, which directly translates as "Soot Street", is unclear. It may have referred to the blackened workers from the canon foundry. Notable buildings and residents There are five listed buildings in the street. No. 5 (1732) and 7 (1729) were built for captain Ernst Brandt. No. 7 was later home to the Norwegian Society, a literary society for Norwegian students in Copenhagen which existed from 1772 until 1913. Among the members were Johan Herman Wessel Johan Herman Wessel (6 October 1742 – 29 December 1785) was an 18th-century Danish-Norwegian poet, satirist and playwright. His written work was characterized by the use of parody and satir ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flat Glass
Plate glass, flat glass or sheet glass is a type of glass, initially produced in plane form, commonly used for windows, glass doors, transparent walls, and windscreens. For modern architectural and automotive applications, the flat glass is sometimes bent after production of the plane sheet. Flat glass stands in contrast to ''container glass'' (used for bottles, jars, cups) and ''glass fibre'' (used for thermal insulation, in fibreglass composites, and for optical communication). Flat glass has a higher magnesium oxide and sodium oxide content than container glass, and a lower silica, calcium oxide, and aluminium oxide content."High temperature glass melt property database for process modeling"; Eds.: Thomas P. Seward III and Terese Vascott; The American Ceramic Society, Westerville, Ohio, 2005, From the lower soluble oxide content comes the better chemical durability of container glass against water, which is required especially for storage of beverages and food. Most fl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Techniques
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Tools
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deceptive
Deception or falsehood is an act or statement that misleads, hides the truth, or promotes a belief, concept, or idea that is not true. It is often done for personal gain or advantage. Deception can involve dissimulation, propaganda and sleight of hand as well as distraction, camouflage or concealment. There is also self-deception, as in bad faith. It can also be called, with varying subjective implications, beguilement, deceit, bluff, mystification, ruse, or subterfuge. Deception is a major relational transgression that often leads to feelings of betrayal and distrust between relational partners. Deception violates relational rules and is considered to be a negative violation of expectations. Most people expect friends, relational partners, and even strangers to be truthful most of the time. If people expected most conversations to be untruthful, talking and communicating with others would require distraction and misdirection to acquire reliable information. A significant amount ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Figure Of Speech
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from ordinary language use in order to produce a rhetorical effect. Figures of speech are traditionally classified into '' schemes,'' which vary the ordinary sequence of words, and '' tropes,'' where words carry a meaning other than what they ordinarily signify. An example of a scheme is a polysyndeton: the repetition of a conjunction before every element in a list, whereas the conjunction typically would appear only before the last element, as in "Lions and tigers and bears, oh my!"—emphasizing the danger and number of animals more than the prosaic wording with only the second "and". An example of a trope is the metaphor, describing one thing as something that it clearly is not in order to lead the mind to compare them, in "All the world's a stage." Four rhetorical operations Classical rhetoricians classified figures of speech into four categories or :Jansen, Jeroen (2008) Imitatio'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Window Dresser
Window dressers are retail workers who arrange displays of goods in shop windows or within a shop itself. Such displays are themselves known as "window dressing". They may work for design companies contracted to work for clients or for department stores, independent retailers, airport or hotel shops. Alone or in consultation with product manufacturers or shop managers they artistically design and arrange the displays and may put clothes on mannequins—or use the services of a mannequin dresser—and display the prices on the products. They may hire joiners and lighting engineers to augment their displays. When new displays are required they have to dismantle the existing ones, and they may have to maintain displays during their lifetimes. Some window dressers hold formal display design qualifications. Notable window dressers *Diane Arbus’s father David Nemerov was a window dresser at her mother Gertrude's Fifth Avenue department store, Russeks, before they married. *Giorgio A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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