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Demo (marketing)
In marketing, a product demonstration (or ''"demo"'' for short) is a promotion where a product is demonstrated to potential customers. The goal is to introduce customers to the product in hopes of getting them to purchase that item. Products offered as samples during these demonstrations may include new products, new versions of existing products or products that have been recently introduced to a new commercial marketplace. Product demonstration enhances the quality of the sales presentation by providing a visual support. It is provided to be effective way to address the prospect 's specific product-related concerns. In-store In-store demonstrations are usually performed at large retail locations, such as supermarkets, department or discount stores, or in shopping malls. The products that are promoted at in-store demonstrations may be food and beverages, food preparation equipment, housekeeping products, personal care items, or occasionally other types of goods. The samples that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketplace
A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a '' souk'' (from the Arabic), ''bazaar'' (from the Persian), a fixed '' mercado'' (Spanish), or itinerant ''tianguis'' (Mexico), or ''palengke'' (Philippines). Some markets operate daily and are said to be ''permanent'' markets while others are held once a week or on less frequent specified days such as festival days and are said to be ''periodic markets.'' The form that a market adopts depends on its locality's population, culture, ambient and geographic conditions. The term ''market'' covers many types of trading, as market squares, market halls and food halls, and their different varieties. Thus marketplaces can be both outdoors and indoors, and in the modern world, online marketplaces. Markets have existed for as long as humans have engaged in trade. The earlies ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
State Fair
A state fair is an annual competitive and recreational gathering of a U.S. state's population, usually held in late summer or early fall. It is a larger version of a county fair, often including only exhibits or competitors that have won in their categories at the more-local county fairs. State fairs began in the nineteenth century for the purpose of promoting state agriculture, through competitive exhibitions of livestock and display of farm products. As the U.S. evolved from a predominantly agrarian society, agrarian to an industrial society in the twentieth century, and the more service economy of the 21st century, modern state fairs have expanded to include carnival amusement rides and games, display of industrial products, automobile racing, and entertainment such as musical concerts. Large fairs can admit more than a million visitors over the course of a week or two. The first U.S. state fair was that of Great New York State Fair, New York, held in 1841 in Syracuse, New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Techniques
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wine Tasting
Wine tasting is the sensory examination and evaluation of wine. While the practice of wine tasting is as ancient as its production, a more formalized methodology has slowly become established from the 14th century onward. Modern, professional wine tasters (such as sommeliers or buyers for retailers) use a constantly evolving specialized terminology which is used to describe the range of perceived flavors, aromas and general characteristics of a wine. More informal, recreational tasting may use similar terminology, usually involving a much less analytical process for a more general, personal appreciation. Results that have surfaced through scientific blind wine tasting suggest the unreliability of wine tasting in both experts and consumers, such as inconsistency in identifying wines based on region and price. History The Sumerian stories of Gilgamesh in the 3rd millennium BCE differentiate the popular beers of Mesopotamia, as well as wines from Zagros Mountains or Lebanon. In th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Minimum Viable Product
A minimum viable product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development. A focus on releasing an MVP means that developers potentially avoid lengthy and (possibly) unnecessary work. Instead, they iterate on working versions and respond to feedback, challenging and validating assumptions about a product's requirements. The term was coined and defined in 2001 by Frank Robinson and then popularized by Steve Blank and Eric Ries.W. S. Junk,The Dynamic Balance Between Cost, Schedule, Features, and Quality in Software Development Projects, Computer Science Dept., University of Idaho, SEPM-001, April 2000. It may also involve carrying out market analysis beforehand. The MVP is analogous to experimentation in the scientific method applied in the context of validating business hypotheses. It is utilized so that prospective entrepreneurs would know whether a given business idea would actu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hawker (trade)
A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with costermonger or peddler. In most places where the term is used, a hawker sells inexpensive goods, handicrafts, or food items. Whether stationary or mobile, hawkers often advertise by loud street cries or chants, and conduct banter with customers, to attract attention and enhance sales. Definition A hawker is a type of street vendor; “a person who travels from place-to-place selling goods.” Synonyms include huckster, peddler, chapman or in Britain, costermonger. However, hawkers are distinguished from other types of street vendors in that they are mobile. In contrast, peddlers, for example, may take up a temporary pitch in a public place. Similarly, hawkers tend to be associated with the sale of non-perishable items such as brushes and cookware while costermongers are exclusively associated with the sale of fresh produce. When accompanied by a demonstration or detailed expl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Freebie Marketing
The razor and blades business model is a business model in which one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as consumable supplies. It is different from loss leader marketing and free sample marketing, which do not depend on complementary products or services. Common examples of the razor and blades model include inkjet printers whose ink cartridges are significantly marked up in price, and video game consoles which require additional purchases to obtain accessories and software not included in the original package. Although the concept and the catchphrase "Give 'em the razor; sell 'em the blades" are widely credited to King Camp Gillette, the inventor of the safety razor, Gillette did not in fact follow this model.Picker, Randal C.The Razors-and-Blades Myth(s) (September 13, 2010). U of Chicago Law & Economics, Olin Working Paper No. 532. Available at SSRN: https://ssrn.com/abstract=1676444 or https://dx.do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rob Chapman (musician, 1975)
Rob Chapman may refer to: * Rob Chapman (journalist) (born 1954), English rock musician, journalist, teacher and writer * Rob Chapman (businessman) (born 1964), Australian businessman * Rob Chapman (guitarist) Robert Sutherland Chapman (born 14 June 1975) is an English musician, YouTuber, and the founder and co-owner of Chapman Guitars. Chapman is known for his popular instructional YouTube channel and as demonstrator of guitar equipment for Anderto ... (born 1975), English rock musician, guitarist, web-based teacher and entrepreneur See also * Robert Chapman (other) {{hndis, Chapman, Rob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Shopping
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones. An online shop evokes the physical analogy of buying products or services at a regular "bricks-and-mortar" retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B) online shopping. A typical online store enables the customer to browse the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Will It Blend?
''Will It Blend?'' is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, particularly the ''Total Blender''. In the show, Blendtec founder Tom Dickson attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches. Structure One of the most famous, ''Will it Blend?'' creations is the "cochicken", which is half of a chicken (cooked, usually rotisserie) blended with 12 fluid ounces of Coca-Cola. Although the show's example was blended with the bones (and thus was disclaimed as unsafe to eat), a boneless version was made on NBC's ''Today'' and served to Meredith Vieira. In an episode released on April 3, 2007, Dickson placed a camcorder in the blender, giving viewers a first-person look inside the container while it was blended. Shortly afterwards, the production team, Kels Goodman and Ray Hansen, attemp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Joe Ades - Union Square, NYC - Aug 8 2005
Joe or JOE may refer to: Arts Film and television * ''Joe'' (1970 film), starring Peter Boyle * ''Joe'' (2013 film), starring Nicolas Cage * ''Joe'' (TV series), a British TV series airing from 1966 to 1971 * ''Joe'', a 2002 Canadian animated short about Joe Fortes Music and radio * "Joe" (Inspiral Carpets song) * "Joe" (Red Hot Chili Peppers song) * "Joe", a song by The Cranberries on their album ''To the Faithful Departed'' *"Joe", a song by PJ Harvey on her album '' Dry'' *"Joe", a song by AJR on their album ''OK Orchestra'' * Joe FM (other), any of several radio stations Computing * Joe's Own Editor, a text editor for Unix systems * Joe, an object-oriented Java computing framework based on Sun's Distributed Objects Everywhere project Media * Joe (website), a news website for the UK and Ireland * ''Joe'' (magazine), a defunct periodical developed originally for Kenyan youth Places * Joe, North Carolina, United States, a town * Jõe, Saaremaa Parish, Estoni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Induction Cooking
Induction cooking is performed using direct induction heating of cooking vessels, rather than relying on indirect radiation, convection, or thermal conduction. Induction cooking allows high power and very rapid increases in temperature to be achieved, and changes in heat settings are instantaneous. In an induction stove (also "induction hob" or "induction cooktop"), a cooking vessel with a ferromagnetic base is placed on a heat-proof glass-ceramic surface above a coil of copper wire with an alternating electric current passing through it. The resulting oscillating magnetic field wirelessly induces an electrical current in the vessel. This large eddy current flowing through the resistance of a thin layer of metal in the base of the vessel results in resistive heating. For nearly all models of induction cooktops, a cooking vessel must be made of, or contain, a ferrous metal such as cast iron or some stainless steels. The iron in the pot concentrates the current to produce he ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
