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Data Exhaust
Data exhaust or exhaust data is the data trail, trail of data left by the activities of an Internet or other computer system users during their online activity, behavior, and transactions. This is part of a broader category of unconventional data that includes geospatial, network, and time-series data and may be useful for predictive analytics. Every visited website, clicked link, and even hovering with a mouse is collected, leaving behind a trail of data. An enormous amount of often raw data are created, which can be in the form of Cookie (computing), cookies, temporary files, logfiles, storable choices, and more. This information can help to improve the online experience, for example through customized content. It can be used to improve tracking trends and studying data exhaust also improves the user interface and the layout design. On the other hand, they can also compromise privacy, as they offer a valuable insight into the user's habits. For example, as the world's most popula ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Trail
Digital footprint or digital shadow refers to one's unique set of traceable digital activities, actions, contributions and communications manifested on the Internet or digital devices. Digital footprints can be classified as either passive or active. The former is composed of a user's web-browsing activity and information stored as HTTP cookie, cookies. The latter is often released deliberately by a user to share information on websites or social media. While the term usually applies to a person, a digital footprint can also refer to a business, organization or corporation. The use of a digital footprint has both positive and negative consequences. On one side, it is the subject of many privacy issues. For example, without an individual's authorization, strangers can piece together information about that individual by only using search engines. Corporations are also able to produce customized ads based on browsing history. On the other hand, others can reap the benefits by profit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
