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Digital Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Equipment Corporation
Digital Equipment Corporation (DEC ), using the trademark Digital, was a major American company in the computer industry from the 1960s to the 1990s. The company was co-founded by Ken Olsen and Harlan Anderson in 1957. Olsen was president until forced to resign in 1992, after the company had gone into precipitous decline. The company produced many different product lines over its history. It is best known for the work in the minicomputer market starting in the mid-1960s. The company produced a series of machines known as the PDP line, with the PDP-8 and PDP-11 being among the most successful minis in history. Their success was only surpassed by another DEC product, the late-1970s VAX "supermini" systems that were designed to replace the PDP-11. Although a number of competitors had successfully competed with Digital through the 1970s, the VAX cemented the company's place as a leading vendor in the computer space. As microcomputers improved in the late 1980s, especially wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HotWired
''Hotwired'' (1994–1999) was the first commercial online magazine, launched on October 27, 1994. Although it was part of the print magazine ''Wired'', ''Hotwired'' carried original content. History Andrew Anker, Wired's then Vice President and CTO, wrote the original HotWired business plan. On its approval in April 1994, he became HotWired's first CEO, and oversaw the development of the website. Over the next five years several other sites grew out of Hotwired, most notably Wired News, Webmonkey, and the Wired search engine HotBot. After several previous site iterations, HotWired 4.0 launched on July 1, 1997, marking the magazine's most comprehensive overhaul. The reinvention efforts were led by Executive Producer June Cohen, Executive Editor Cate Corcoran and Senior Designer Sabine Messner. The redesigned site featured Dynamic HTML homepage teasers, more focus on user-centric interaction and a simplified channel structure. The site launched before the advent of Time In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Global Network Navigator
The Global Network Navigator (GNN) was the first commercial web publication and the first web site to offer clickable advertisements. GNN was launched in May 1993, as a project of the technical publishing company O'Reilly Media, then known as O'Reilly & Associates. In June 1995, GNN was sold to AOL, which continued its editorial functions while converting it to a dial-up Internet Service Provider. AOL closed GNN in December 1996, moving all GNN subscribers to the AOL dial-up service. As a web portal History In September 1992, O'Reilly & Associates published the ''Whole Internet User's Guide and Catalog''. The company then created an online version using ViolaWWW, a web browser that introduced enhanced HTML features such as formatting, graphics, scripting, and embedded applets, and demonstrated a kiosk version that was deployed briefly at the Computer Literacy Bookshop in late 1992. In February 1993, the company's CEO, Tim O'Reilly, authorized a four-person "skunkworks" team, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sears
Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail ordering catalog company migrating to opening retail locations in 1925, the first in Chicago. In 2005, the company was bought by the management of the American big box discount chain Kmart, which upon completion of the merger, formed Sears Holdings. Through the 1980s, Sears was the largest retailer in the United States. In 2018, it was the 31st-largest. After several years of declining sales, Sears's parent company filed for Chapter 11 bankruptcy on October 15, 2018. It announced on January 16, 2019, that it had won its bankruptcy auction, and that a reduced number of 425 stores would remain open, including 223 Sears stores. Sears was based in the Sears Tower in Chicago from 1973 until 1995, and is currently headquartered in Hof ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prodigy (online Service)
Prodigy Communications Corporation (Prodigy Services Corp., Prodigy Services Co., Trintex) was an online service from 1984 to 2001 that offered its subscribers access to a broad range of networked services, including news, weather, shopping, bulletin boards, games, polls, expert columns, banking, stocks, travel, and a variety of other features. Prodigy was described by the ''New York Times'' as "family-oriented" and one of "the Big Three information services" in 1994. Initially, subscribers using personal computers accessed the Prodigy service by means of copper wire telephone " POTS" service or X.25 dialup. For its initial roll-out, Prodigy used 1,200 bit/s modem connections. To provide faster service and to stabilize the diverse modem market, Prodigy offered low-cost 2,400 bit/s internal modems to subscribers at a discount. The host systems used were regionally distributed IBM Series/1 minicomputers managed by central IBM mainframes located in Yorktown Heights, New York. The co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Display Advertising
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015. Overview Digital display advertising is an online form of advertising in which the company's promotional messages appear on third-party sites or search engine results pages such as publishers or social networks. There is an evidence showing that this advertising can increase the number of website page view of a company from most types of customers except from ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Botnet
A botnet is a group of Internet-connected devices, each of which runs one or more bots. Botnets can be used to perform Distributed Denial-of-Service (DDoS) attacks, steal data, send spam, and allow the attacker to access the device and its connection. The owner can control the botnet using command and control (C&C) software. The word "botnet" is a portmanteau of the words "robot" and "network". The term is usually used with a negative or malicious connotation. Overview A botnet is a logical collection of Internet-connected devices, such as computers, smartphones or Internet of things (IoT) devices whose security have been breached and control ceded to a third party. Each compromised device, known as a "bot," is created when a device is penetrated by software from a '' malware'' (malicious software) distribution. The controller of a botnet is able to direct the activities of these compromised computers through communication channels formed by standards-based network protocols, su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Spammers
This is a list of individuals and organizations noteworthy for engaging in bulk electronic spamming, either on their own behalf or on behalf of others. It is not a list of all spammers, only those whose actions have attracted substantial independent attention. * Nathan Blecharczyk, one of the founders of Airbnb, who paid his way through Harvard by providing spammers hosting services. * Shane Atkinson, who was named in an interview by ''The New Zealand Herald'' as the man behind an operation sending out 100 million emails per day in 2003, who claimed (and appeared) to honor unsubscribe requests, and who claimed to be giving up spamming shortly after the interview. His brother Lance was ordered to pay $2 million to U.S. authorities. * Serdar Argic (a.k.a. Zumabot), who disrupted Usenet by posting up to 100 messages per day on different newsgroups in an attempt to deny the Armenian genocide. * Canter & Siegel, a husband and wife who famously posted one of the first commercial Use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Laurence Canter And Martha Siegel
Laurence A. Canter (born June 24, 1953) and Martha S. Siegel (April 9, 1948 – September 24, 2000) were partners in a husband-and-wife firm of lawyers who posted the first massive commercial Usenet spam on April 12, 1994. This event came shortly after the National Science Foundation lifted its unofficial ban on commercial speech on the Internet, and it marks the end of the Net's early period in some views, when the original netiquette could still be enforced. Canter and Siegel were not the first Usenet spammers. The "Green Card" spam, however, was the first ''commercial'' Usenet spam, and its unapologetic authors are seen as having set the precedent for the modern global practice of spamming. Green card spam In early 1994, Canter and Siegel contracted with Leigh Benson to write a program to advertise on Usenet, but Benson was unable to write their software. In April 1994 they used a Perl script written by a programmer known only as "Jason", to generate advertisements for their ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
USENET
Usenet () is a worldwide distributed discussion system available on computers. It was developed from the general-purpose Unix-to-Unix Copy (UUCP) dial-up network architecture. Tom Truscott and Jim Ellis conceived the idea in 1979, and it was established in 1980.''From Usenet to CoWebs: interacting with social information spaces'', Christopher Lueg, Danyel Fisher, Springer (2003), , Users read and post messages (called ''articles'' or ''posts'', and collectively termed ''news'') to one or more topic categories, known as newsgroups. Usenet resembles a bulletin board system (BBS) in many respects and is the precursor to the Internet forums that have become widely used. Discussions are threaded, as with web forums and BBSs, though posts are stored on the server sequentially.The jargon file v4.4.7 , Jargon File Archive. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cross-post
Crossposting is the act of posting the same message to multiple information channels; forums, mailing lists, or newsgroups. This is distinct from multiposting, which is the posting of separate identical messages, individually, to each channel, (a forum, a newsgroup, an email list, or topic area). Enforcement actions against crossposting individuals vary from simple admonishments up to total lifetime bans. In some cases, on email lists and forums, an individual is put under a Stealth Ban where their posts are distributed back to them as if they were being distributed normally, but the rest of the subscribers are not sent the messages. This is easily detected if the Stealthed individual has two different, and totally non-associated identities in the channel, such that the non-stealthed identity will see a different set of messages, lacking the posts of the stealthed individual, in their view of the channel. Crossposting to groups that are irrelevant to the message posted could be c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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