Digital Adoption Platform
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Digital Adoption Platform
A digital adoption platform (DAP), also known as digital adoption solution, is an automated software tool layered on top of an enterprise application. A DAP is used for onboarding users, guiding them on how to use the organization's application, and gaining insights into users' interaction with the application interface. Components A digital adoption platform is an artificial intelligence-driven interface between employees of an organization and the suite of applications and software used by the organization in its daily operations. A DAP provides automated in-app user guidance with the help of interactive walkthroughs, step-by-step overlays, self-help menus, and contextual information as the user navigates through the application. DAP captures user engagement and workflow information on the backend, which can then be accessed by the organization using analytics. Advanced DAPs are often built with low-code or no-code development tools, allowing businesses to make guida ...
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Software
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists of machine language instructions supported by an individual processor—typically a central processing unit (CPU) or a graphics processing unit (GPU). Machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes which should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed ...
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TechRepublic
TechRepublic is an online trade publication and social community for IT professionals, providing advice on best practices and tools for the needs of IT decision-makers. It was founded in 1997 in Louisville, Kentucky, by Tom Cottingham and Kim Spalding, and debuted as a website in May 1999. The site was purchased by CNET Networks in 2001 for $23 million. TechRepublic was a part of the Red Ventures business portfolio alongside ZDNet, CNET, GameSpot, and Metacritic Metacritic is a website that review aggregator, aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted arithmetic mean, weighted average). M .... On August 9, 2021, a Nashville-based technology marketing company, TechnologyAdvice, announced the acquisition of TechRepublic. References External links * Computing websites Former CBS Interactive websites Internet properties established in 1997 1997 esta ...
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Web Log Analysis Software
Web log analysis software (also called a web log analyzer) is a kind of web analytics software that parses a server log file from a web server, and based on the values contained in the log file, derives indicators about when, how, and by whom a web server is visited. Reports are usually generated immediately, but data extracted from the log files can alternatively be stored in a database, allowing various reports to be generated on demand. Features supported by log analysis packages may include "hit filters", which use pattern matching to examine selected log data. Common indicators * Number of visits and number of unique visitors * Visit duration and last visits * Authenticated users, and last authenticated visits * Days of week and rush hours * Domains/countries of host's visitors. * Hosts list * Number of page views * Most viewed, entry, and exit pages * File types * OS used * Browsers used * Robots used * HTTP referrer * Search engines, key phrases and keywords used to find ...
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Electronic Performance Support Systems
An electronic performance support system (EPSS) is any computer software program or component that improves user performance. EPSSs can help an organization to reduce the cost of training staff while increasing productivity and performance. They can empower employees to perform tasks with a minimum amount of external intervention or training. By using this type of system an employee, especially a new employee, will often not only be able to complete his or her work more quickly and accurately, but, as a secondary benefit, will also learn more about the job and the employer's business. An EPSS is best considered when *workers require knowledge to achieve individual performance in a business environment *skilled performers are spending a lot of time helping less skilled performers *new workers must begin to perform immediately and training is impractical, unavailable or constrained *employees need to be guided through a complex process or task that cannot be memorized. These situat ...
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Robotic Process Automation
Robotic process automation (RPA) is a form of business process automation technology based on metaphorical software robots (bots) or on artificial intelligence (AI)/digital workers. It is sometimes referred to as ''software robotics'' (not to be confused with robot software). In traditional workflow automation tools, a software developer produces a list of actions to automate a task and interface to the back end system using internal application programming interfaces (APIs) or dedicated scripting language. In contrast, RPA systems develop the action list by watching the user perform that task in the application's graphical user interface (GUI), and then perform the automation by repeating those tasks directly in the GUI. This can lower the barrier to the use of automation in products that might not otherwise feature APIs for this purpose. RPA tools have strong technical similarities to graphical user interface testing tools. These tools also automate interactions with the GUI ...
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Digital Transformation
Digital transformation is the adoption of digital technology by an organization to digitize non-digital products, services or operations. The goal for its implementation is to increase value through innovation, invention, customer experience or efficiency. History Digitization is the process of converting analog information into digital form using an analog-to-digital converter, such as in an image scanner or for digital audio recordings. As usage of the internet has increased since the 1990s, the usage of digitization has also increased. Digital transformation, however, is broader than just the digitization of existing processes. Digital transformation entails considering how products, processes and organizations can be changed through the use of new, digital technologies. A 2019 review proposes a definition of digital transformation as "a process that aims to improve an entity by triggering significant changes to its properties through combinations of information, computing, ...
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Market Segmentation
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as ''segments'') based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) sellers might segment the market into demographic segments, such as lifestyle, behavior, ...
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Express Computer
Indian Express Limited is an Indian news media publishing company. It publishes several widely circulated dailies, including ''The Indian Express'' and '' The Financial Express'' in English, the ''Loksatta'' in Marathi and the '' Jansatta'' in Hindi. The company's newspapers are published from over a dozen cities daily, including New Delhi, Mumbai, Ahmedabad, Bengaluru, Kolkata, Pune, Chandigarh, Hyderabad, Kochi, Lucknow, Jaipur, Nagpur, Vadodara and Chennai. Its weekly entertainment magazine ''Screen'', covering Indian film industry, also has a popular following. On 2 November 2006, the Indian Express Group signed a print syndication deal with ''The Economist'', which included allowing the Indian Express Group to publish surveys, some reports, and various other content published in ''The Economist'' magazine. Publications The following brands and concerns are owned by the Group: * ''Indian Express'' - a national daily (English) * ''The Sunday Express'' - a news weekly * '' ...
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Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is Steve Fo ...
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Gartner
Gartner, Inc is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its clients include large corporations, government agencies, technology companies, and investment firms. In 2018, the company reported that its client base consisted of over 12,000 organizations in over 100 countries. As of 2022, Gartner has over 15,000 employees located in over 100 offices worldwide. It is a member of the S&P 500. History Gideon Gartner founded Gartner, Inc in 1979. Originally private, the company launched publicly as Gartner Group in 1986 before Saatchi & Saatchi acquired it in 1988. In 1990, Gartner Group was acquired by some of its executives, including Gartner himself, with funding from Bain Capital and Dun & Bradstreet. The company went public again in 1993. In 2000, the name was simplified from ''Gartner Group'' to Gartn ...
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Return On Investment
Return on investment (ROI) or return on costs (ROC) is a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments.Return On Investment – ROI
, Investopedia as accessed 8 January 2013
In economic terms, it is one way of relating profits to capital invested.


Purpose

In business, the pur ...
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Consumer Behaviour
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and consumption patterns. Consumer behaviour also investigates on the influences on the consumer, from social g ...
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