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Daypart
In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Television programs are most often geared toward a particular demography, and what the target audience typically engages in at that time. North America On radio Nielsen Audio (known as Arbitron until it merged with Nielsen Holdings in 2013), the leading audience measurement service in the United States, divides a weekday into five dayparts: morning drive time (6:00–10:00 a.m.), midday (10:00 a.m.–3:00 p.m.), afternoon drive (3:00–7:00 p.m.), evenings (7:00 p.m.–midnight) and overnight (midnight–6:00 a.m.). In radio broadcasting through most of the 1990s, dayparting was also used for censorship purposes. Many songs that were deemed unsuitable for young listeners were played only during the late evening or overnight hours, when chi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Programming
Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with other broadcasters' shows. Most broadcast television shows are presented weekly in prime time or daily in other dayparts, though exceptions are not rare. At a micro level, scheduling is the minute planning of the transmission; what to broadcast and when, ensuring an adequate or maximum utilization of airtime. Television scheduling strategies are employed to give shows the best possible chance of attracting and retaining an audience. They are used to deliver shows to audiences when they are most likely to want to watch them and deliver audiences to advertisers in the composition that makes their advertising most lik ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine ''who'' is listening rather than just ''how many'' people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research. Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of individ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dayparting In US Broadcast Television
In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Television programs are most often geared toward a particular demography, and what the target audience typically engages in at that time. North America On radio Nielsen Audio (known as Arbitron until it merged with Nielsen Holdings in 2013), the leading audience measurement service in the United States, divides a weekday into five dayparts: morning drive time (6:00–10:00 a.m.), midday (10:00 a.m.–3:00 p.m.), afternoon drive (3:00–7:00 p.m.), evenings (7:00 p.m.–midnight) and overnight (midnight–6:00 a.m.). In radio broadcasting through most of the 1990s, dayparting was also used for censorship purposes. Many songs that were deemed unsuitable for young listeners were played only during the late evening or overnight hours, when chi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Drive Time
Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, commercial radio can generate the most revenue from advertising. Drive time usually coincides with rush hour. Content Mainstream stations employ high-status presenters for drive time shows. In the United States, popular national hosts who are associated with morning drive include Howard Stern, Ryan Seacrest and Steve Inskeep, while Sean Hannity is associated with afternoon drive on the East Coast. Drive time often includes a heavier run of traffic reports, for which many stations employ their own helicopters or hire a third-party traffic reporting service. For popular music-oriented stations, morning drive-time is typically dominated by the "morning zoo" genre of radio program, with the afternoon portion ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Block Programming
Block programming is the broadcast programming, arrangement of programs on radio or television so that those of a particular genre, theme, or target audience are united. Overview Block programming involves scheduling a series of related shows which are likely to attract and hold a given audience for a long period of time. Notable examples of overt block programming were NBC's Thursday evening "Must See TV" lineup, which included two hours of sitcoms and one hour of ''ER (TV series), ER'', and Channel 4's "T4 (Channel 4), T4" program which often ran sitcoms back-to-back for an hour or more. Reruns on cable television are often assembled into similar blocks to fill several hours of generally little-watched daytime periods. A particularly long program block, especially one that does not air on a regular schedule, is known as a marathon (television), marathon. Block programming in radio also refers to programming content that appeals to various demographics in time blocks, usually cor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. After 2000, 1970s music was increasingly included. "Classic hits" has been seen as a successor to the oldies format on the radio, with music from the 1980s serving as the core format. Description This broad category includes styles as diverse as doo-wop, early rock and roll, novelty songs, bubblegum music, folk rock, psychedelic rock, baroque pop, surf music, soul music, rhythm and blues, classic rock, some blues, and some country music. Golden Oldies usually refers to music exclusively from the 1950s and 1960s. Oldies radio typically features artists such as Elvis Presley, Chuck Berry, The Beatles, Jerry Lee Lewis, The Beach Boys, Frankie Avalon, The Four Seasons, Paul Anka, Neil Sedaka, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rerun
A rerun or repeat is a rebroadcast of an episode of a radio or television program. There are two types of reruns – those that occur during a hiatus, and those that occur when a program is syndicated. Variations In the United Kingdom, the word "repeat" refers only to a single episode; "rerun" or "rerunning" is the preferred term for an entire series/season. A "repeat" is a single episode of a series that is broadcast outside its original timeslot on the same channel/network. The episode is usually the "repeat" of the scheduled episode that was broadcast in the original timeslot earlier the previous week. It allows viewers who weren't able to watch the show in its timeslot to catch up before the next episode is broadcast. The term "rerun" can also be used in some respects as a synonym for '' reprint'', the equivalent term for print items; this is especially true for print items that are part of ongoing series (such as comic strips; ''Peanuts'', for instance, has been in reruns si ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Full-service Radio
{{Unreferenced, date=October 2008 Full service (also known as hometown radio) is a type of radio format; the format is characterized by a mix of music programming (usually drawing from formats such as adult contemporary, country, or oldies) and a large amount of locally-produced and hyperlocal programming, such as news and discussion focusing on local issues, sports coverage, and other forms of paid religious and brokered content. It is found mainly on small-market AM radio stations in the United States and Canada, particularly on locally-owned stations in rural areas, although it was once the norm even in larger cities prior to about the 1970s and could be found in some large markets as late as the 1980s. The format differs from community radio in that full-service radio is almost always a commercial enterprise and is not as often ideologically-driven (especially liberal) as some of the more prominent community radio operators are. Nonprofit community radio stations often run forma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Broadcasting Company
The American Broadcasting Company (ABC) is an American commercial broadcast television network. It is the flagship property of the ABC Entertainment Group division of The Walt Disney Company. The network is headquartered in Burbank, California, on Riverside Drive, directly across the street from Walt Disney Studios and adjacent to the Roy E. Disney Animation Building. The network's secondary offices, and headquarters of its news division, are in New York City, at its broadcast center at 77 West 66th Street on the Upper West Side of Manhattan. Since 2007, when ABC Radio (also known as Cumulus Media Networks) was sold to Citadel Broadcasting, ABC has reduced its broadcasting operations almost exclusively to television. It is the fifth-oldest major broadcasting network in the world and the youngest of the American Big Three television networks. The network is sometimes referred to as the Alphabet Network, as its initialism also represents the first three letters of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Three Television Networks
In the United States, there are three major traditional commercial broadcast television networks — CBS (Columbia Broadcasting System), NBC (National Broadcasting Company), and ABC (American Broadcasting Company) — that due to their longevity and ratings success are referred to as the "Big Three." They dominated American television until the 1990s and are still considered major U.S. broadcast companies. Backgrounds The National Broadcasting Company and Columbia Broadcasting System were both founded as radio networks in the 1920s, with NBC eventually encompassing two national radio networks, the prestige Red Network and the lower-profile Blue Network. They gradually began experimental television stations in the 1930s, with commercial broadcasts being allowed by the Federal Communications Commission on July 1, 1941. In 1943, the U.S. government determined that NBC's two-network setup was anticompetitive and forced it to spin off one of the networks; NBC chose to sell th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Delay
In radio and television, broadcast delay is an intentional delay when broadcasting live material, technically referred to as a deferred live. Such a delay may be to prevent mistakes or unacceptable content from being broadcast. Longer delays lasting several hours can also be introduced so that the material is aired at a later scheduled time (such as the prime time hours) to maximize viewership. Tape delays lasting several hours can also be edited down to remove filler material or to trim a broadcast to the network's desired run time for a broadcast slot, but this is not always the case. Usage A short delay is often used to prevent profanity, bloopers, nudity, or other undesirable material from making it to air, including more mundane problems, such as technical malfunctions (an anchor's lapel microphone goes dead). In that instance, it is often referred to as a "seven-second delay" or "profanity delay". Longer delays, however, may also be introduced, often to allow a show to ai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
