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Cultural Adaptation
Transcreation is a term coined from the words "translation" and "creation", and a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language. It is related to the concept of localization, which similarly involves comprehensively adapting a translated text for the target audience. Transcreation highlights the translator's creative role. Unlike many other forms of translation, transcreation also often involves adapting not only words, but video and images to the target audience. Transcreation theory was first developed in the field of literary translation, and began to be adapted for use global marketing and advertising in the early 21st century. The transcreation approach is also heavily used today in the tran ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Translation Studies
Translation studies is an academic interdiscipline dealing with the systematic study of the theory, description and application of translation, interpreting, and localization. As an interdiscipline, translation studies borrows much from the various fields of study that support translation. These include comparative literature, computer science, history, linguistics, philology, philosophy, semiotics, and terminology. The term "translation studies" was coined by the Amsterdam-based American scholar James S. Holmes in his 1972 paper "The name and nature of translation studies", which is considered a foundational statement for the discipline. English writers, occasionally use the term "translatology" (and less commonly "traductology") to refer to translation studies, and the corresponding French term for the discipline is usually "''traductologie''" (as in the Société Française de Traductologie). In the United States, there is a preference for the term "translation and interpreti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doraemon
''Doraemon'' ( ja, ドラえもん ) is a Japanese manga series written and illustrated by Fujiko F. Fujio. The manga was first serialized in December 1969, with its 1,345 individual chapters compiled into 45 ''tankōbon'' volumes and published by Shogakukan from 1970 to 1996. The story revolves around an earless robotic cat named Doraemon, who travels back in time from the 22nd century to aid a boy named Nobita Nobi. The manga spawned a media franchise. Three anime TV series have been adapted in 1973, 1979, and 2005. Additionally, Shin-Ei Animation has produced over forty animated films, including two 3D computer animated films, all of which are distributed by Toho. Various types of merchandise and media have been developed, including soundtrack albums, video games, and musicals. The manga series was licensed for an English language release in North America, via Amazon Kindle, by a collaboration of Fujiko F. Fujio Pro with Voyager Japan and AltJapan Co., Ltd. Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internationalization And Localization
In computing, internationalization and localization (American) or internationalisation and localisation (British English), often abbreviated i18n and L10n, are means of adapting computer software to different languages, regional peculiarities and technical requirements of a target locale. Internationalization is the process of designing a software application so that it can be adapted to various languages and regions without engineering changes. Localization is the process of adapting internationalized software for a specific region or language by translating text and adding locale-specific components. Localization (which is potentially performed multiple times, for different locales) uses the infrastructure or flexibility provided by internationalization (which is ideally performed only once before localization, or as an integral part of ongoing development). Naming The terms are frequently abbreviated to the numeronyms ''i18n'' (where ''18'' stands for the number of letters ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Literal Translation
Literal translation, direct translation or word-for-word translation, is a translation of a text done by translating each word separately, without looking at how the words are used together in a phrase or sentence. In translation theory, another term for "literal translation" is '' metaphrase'' (as opposed to '' paraphrase'' for an analogous translation). Literal translation leads to mistranslating of idioms, which is a serious problem for machine translation. The term as used in translation studies Usage The term "literal translation" often appeared in the titles of 19th-century English translations of classical, Bible and other texts. Cribs Word-for-word translations ("cribs," "ponies" or "trots") are sometimes prepared for a writer who is translating a work written in a language they do not know. For example, Robert Pinsky is reported to have used a literal translation in preparing his translation of Dante's '' Inferno'' (1994), as he does not know Italian. Similarly, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Free Translation
Untranslatability is the property of text or speech for which no equivalent can be found when translated into another language. A text that is considered to be untranslatable is considered a ''lacuna'', or lexical gap. The term arises when describing the difficulty of achieving the so-called perfect translation. It is based on the notion that there are certain concepts and words that are so interrelated that an accurate translation becomes an impossible task. Some writers have suggested that language carries sacred notions or is intrinsic to national identity. Brian James Baer posits that untranslatability is sometimes seen by nations as proof of the national genius. He quotes Alexandra Jaffe: "When translators talk about untranslatable, they often reinforce the notion that each language has its own 'genius', an 'essence' that naturally sets it apart from all other languages and reflects something of the 'soul' of its culture or people". A translator, however, can resort to vari ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Icelandic Language
Icelandic (; is, íslenska, link=no ) is a North Germanic language The North Germanic languages make up one of the three branches of the Germanic languages—a sub-family of the Indo-European languages—along with the West Germanic languages and the extinct East Germanic languages. The language group is also ... spoken by about 314,000 people, the vast majority of whom live in Iceland, where it is the national language. Due to being a West Scandinavian languages, West Scandinavian language, it is most closely related to Faroese language, Faroese, western Norwegian dialects, and the extinct language, Norn language, Norn. The language is more Linguistic conservatism, conservative than most other Germanic languages. While most of them have greatly reduced levels of inflection (particularly noun declension), Icelandic retains a four-grammatical case, case synthetic language, synthetic grammar (comparable to German cases, German, though considerably more conservative and syn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast, it shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the north; and Bangladesh and Myanmar to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; its Andaman and Nicobar Islands share a maritime border with Thailand, Myanmar and Indonesia. Modern humans arrived on the Indian subcontinent from Africa no later than 55,000 years ago., "Y-Chromosome and Mt-DNA data support the colonization of South Asia by modern humans originating in Africa. ... Coalescence dates for most non-European populations average to between 73–55 ka." , "Modern human beings—''Homo sapiens''—originated in Africa. Then, inte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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