Cultural Adaptation
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Cultural Adaptation
Transcreation is a term coined from the words "translation" and "creation", and a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language. It is related to the concept of localization, which similarly involves comprehensively adapting a translated text for the target audience. Transcreation highlights the translator's creative role. Unlike many other forms of translation, transcreation also often involves adapting not only words, but video and images to the target audience. Transcreation theory was first developed in the field of literary translation, and began to be adapted for use global marketing and advertising in the early 21st century. The transcreation approach is also heavily used today in the tran ...
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Translation Studies
Translation studies is an academic interdiscipline dealing with the systematic study of the theory, description and application of translation, interpreting, and Language localisation, localization. As an interdiscipline, translation studies borrows much from the various fields of study that support translation. These include comparative literature, computer science, history, linguistics, philology, philosophy, semiotics, and terminology. The term "translation studies" was coined by the Amsterdam-based American scholar James S. Holmes in his 1972 paper "The name and nature of translation studies", which is considered a foundational statement for the discipline. English writers, occasionally use the term "translatology" (and less commonly "traductology") to refer to translation studies, and the corresponding French term for the discipline is usually "''traductologie''" (as in the Société Française de Traductologie). In the United States, there is a preference for the term "tran ...
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Doraemon
''Doraemon'' ( ja, ドラえもん ) is a Japanese manga series written and illustrated by Fujiko F. Fujio. The manga was first serialized in December 1969, with List of Doraemon chapters, its 1,345 individual chapters compiled into 45 ''tankōbon'' volumes and published by Shogakukan from 1970 to 1996. The story revolves around an earless robotic cat named Doraemon (character), Doraemon, who Time travel, travels back in time from the 22nd century to aid a boy named Nobita Nobi. The manga spawned a media franchise. Three anime TV series have been adapted in Doraemon (1973 TV series), 1973, Doraemon (1979 TV series), 1979, and Doraemon (2005 TV series), 2005. Additionally, Shin-Ei Animation has produced List of Doraemon films, over forty animated films, including two 3D computer animated films, all of which are distributed by Toho. Various types of merchandise and media have been developed, including List of Doraemon soundtrack albums, soundtrack albums, List of Doraemon v ...
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