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Cross-marketing
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross-marketing. Sometimes, called as Consortium as well. Marketing co-operations are sensible when the marketing goals of two companies can be combined with a concrete performance measure for the end consumer. Successful marketing co-operations generate “win-win-win” situations that offer value not only to both partnering companies but also to their customers. Marketing co-operations extend the perspective of marketing. While marketing measures deal with the optimal organization of the relationship between a company and its existing and potential customers, marketing co-operations audit to what extent the integration of a partner can contribu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Alliance
A business alliance is an agreement between businesses, usually motivated by cost reduction and improved service for the customer. Alliances are often bounded by a single agreement with equitable risk and opportunity share for all parties involved and are typically managed by an integrated project team. An example of this is code sharing in airline alliances. Types There are five basic categories or types of alliances: *Sales: A sales alliance occurs when two companies agree to go to market together to sell complementary products and services. *Solution-specific: A solution-specific alliance occurs when two companies agree to jointly develop and sell a specific marketplace solution. *Geographic-specific: A geographic-specific alliance is developed when two companies agree to jointly market or co-brand their products and services in a specific geographic region. *Investment: An investment alliance occurs when two companies agree to join their funds for mutual investment. *Join ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Co-marketing
Co-marketing (Collaborate marketing) is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion. Commensal (symbiotic) marketing Commensal (symbiotic) marketing is a marketing on which both corporation and a corporation, a corporation and a consumer, country and a country, human and nature can live. The ７Cs Compass Model by Koichi Shimizu is a framework of Co-marketing (Commensal marketing or Symbiotic marketing). The four elements of the ７Cs Compass Model *A formal approach to this customer-focused marketing mix is known as Four Cs ( Commodity, Cost, Channel, Communication) in “７Cs Compass Model. The four Cs Model provides a demand/ customer centric version alternative to the well-known four Ps supply side model (product, price, place, promotion) of marketing management: ***Product → Commodity ***Price → Cost ***Place → Channel ***Promotion → Communi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prada Phone
The LG KE850, also known as the LG Prada, is a touchscreen mobile phone made by LG Electronics. It was first announced on December 12, 2006 and was created in collaboration with Italian luxury designer Prada. It was made official in a press release on January 18, 2007. Sales started in May 2007, retailing for about $777 (600 euros). It is the first mobile phone with a capacitive touchscreen. The KE850 sold 1 million units in the first 18 months. A second version of the phone, the LG Prada II (KF900) was released December 2008. The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on January 9, 2007. After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the KE850 after it was announced as part of the iF Design Award. Specifications Source: General *Form factor: Touchscreen *Dimensions: 98.8 × 54 × 12 mm *Weight: 85 g *Main screen type: Capacitive TFT ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prada
Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances. History Founding The company was started in 1913 by Mario Prada and his brother Martino as ''Fratelli Prada,'' a leather goods shop in Milan. Initially, the shop sold animal goods, imported English steamer trunks, and handbags. Mario Prada did not believe women should have a role in business, so he prevented female family members from entering his company. Ironically, Mario's son had no interest in the business, so it was Mario's daughter Luisa who succeeded Mario and ran Prada for almost twenty years. Luisa's daughter, Miuccia Prada, joined the company in 1970, eventually taking over from Luisa in 1978. Miuccia began making waterproof backpacks out of ''Pocono'', a nylon fabric. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LG Electronics
LG Electronics Inc. () is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, South Korea. LG Electronics is a part of LG Corporation, the fourth largest '' chaebol'' in South Korea, and often considered as the pinnacle of LG Corp with the group's chemical and battery division LG Chem. It comprises four business units: home entertainment, mobile communications, home appliances & air solutions, and vehicle components. LG Electronics acquired Zenith in 1995 and the largest shareholder of LG Display, world's largest display company by revenue in 2020. LG Electronics is also the world's second largest TV manufacturer behind Samsung Electronics. The company has 128 operations worldwide, employing 83,000 people. History 1958–1960s In 1958, LG Electronics was founded as '' GoldStar'' (). It was established in the aftermath of the Korean War to provide the rebuilding nation with domestically produced consumer electronics and home appliances. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nike+iPod
Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given name *Nike, daughter of Shahrbaraz Arts, entertainment, and media * Nike Award, a Polish language literature prize *''Nike of Samothrace'', an ancient statue of the goddess Nike *Nike of Callimachus, an ancient statue of the goddess Nike * "Nikes" (song), by Frank Ocean from the album ''Blonde'' (2016) Military * Project Nike, a US Army missile project ** MIM-3 Nike Ajax, a solid fuel–propelled surface-to-air missile ** MIM-14 Nike-Hercules, a solid fuel–propelled surface-to-air missile ** Nike (rocket stage) ** Various US sounding rockets named after the upper stage used, including: *** Nike Apache *** Nike-Asp *** Nike-Cajun *** Nike-Deacon *** Nike Hawk *** Nike Hydac *** Nike Iroquois *** Nike Javelin *** Nike Malemute *** Nik ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nike Inc
Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 197 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Licensing
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreement between those parties. In the case of a license issued by a government, the license is obtained by applying for it. In the case of a private party, it is by a specific agreement, usually in writing (such as a lease or other contract). The simplest definition is "A license is a promise not to sue," because a license usually either permits the licensed party to engage in an activity which is illegal, and subject to prosecution, without the license (e.g. fishing, driving an automobile, or operating a broadcast radio or television station), or it permits the licensed party to do something that would violate the rights of the licensing party (e.g. make copies of a copyrighted work), which, without the license, the licensed party could be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer electronics. Works produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branded Entertainment
In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) and product placement (where advertisers pay to have references to their brands incorporated into outside creative works, such as films and television series), branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement. Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than a studio or a group of solely artistic producers. Examples of branded content have appeared in television, film, online content, video games, events, and other installations. Modern branded market ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
