Comparative Election Campaign Communication Research
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Comparative Election Campaign Communication Research
Comparative election campaign communication research examines how and with what effect election campaigns are conducted in a temporal or spatial comparative approach. Therefore, it focuses on three interrelated dimensions: politics, media and electorate. Spatial comparative election communication research investigates campaign practices, its media responses and its effects on the electorate in different countries. History The development of election campaign communication can be divided in three phases, a traditional, party-centered period after World War II, a media-centered, personalizing and professionalizing modern period from the 1960s to the 1980s and a still emerging postmodern phase or period of political marketing, characterized by marketing-logics, fragmentation of voter groups, negativity and new media channels. Comparative campaign communication research emerged in the period of modern campaigning in the 1970s, when research revealed similar trends in campaigning in W ...
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Political Campaign
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister. Campaign message The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or person ...
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American Election Campaigns In The 19th Century
In the 19th century, a number of new methods for conducting American election campaigns developed in the United States. For the most part the techniques were original, not copied from Europe or anywhere else. The campaigns were also changed by a general enlargement of the voting franchise—the states began removing or reducing property and tax qualifications for suffrage and by the early 19th century the great majority of free adult white males could vote (Rhode Island refused until a serious rebellion took place in 1844). During the Reconstruction Era, Republicans in Congress used the military to create a biracial electorate, but when the troops were removed in 1877, blacks steadily lost political power in the increasingly one-party South. After 1890 blacks generally lost the vote in the South. The system was characterized by two major parties who dominated government at the local, state and national level, and enlisted most voters into a loyal "army" of supporters. There were ...
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Variable And Attribute (research)
In science and research, an attribute is a quality of an object (person, thing, etc.).Earl R. Babbie, ''The Practice of Social Research'', 12th edition, Wadsworth Publishing, 2009, , p. 14-18 Attributes are closely related to variables. A variable is a logical set of attributes. Variables can "vary" – for example, be high or low. How high, or how low, is determined by the value of the attribute (and in fact, an attribute could be just the word "low" or "high"). ''(For example see: Binary option)'' While an attribute is often intuitive, the variable is the operationalized way in which the attribute is represented for further data processing. In data processing data are often represented by a combination of ''items'' (objects organized in rows), and multiple variables (organized in columns). Values of each variable statistically "vary" (or are distributed) across the variable's domain. A domain is a set of all possible values that a variable is allowed to have. The values are orde ...
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Economics
Economics () is the social science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services. Economics focuses on the behaviour and interactions of Agent (economics), economic agents and how economy, economies work. Microeconomics analyzes what's viewed as basic elements in the economy, including individual agents and market (economics), markets, their interactions, and the outcomes of interactions. Individual agents may include, for example, households, firms, buyers, and sellers. Macroeconomics analyzes the economy as a system where production, consumption, saving, and investment interact, and factors affecting it: employment of the resources of labour, capital, and land, currency inflation, economic growth, and public policies that have impact on glossary of economics, these elements. Other broad distinctions within economics include those between positive economics, desc ...
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Communication Studies
Communication studies or communication science is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. Communication is commonly defined as giving, receiving or exchanging ideas, information, signals or messages through appropriate media, enabling individuals or groups to persuade, to seek information, to give information or to express emotions effectively. Communication studies is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge that encompasses a range of topics, from face-to-face conversation at a level of individual agency and interaction to social and cultural communication systems at a macro level. Scholarly communication theorists focus primarily on refining the theoretical understanding of communication, examining statistics in order to help subs ...
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Social Psychology (sociology)
In sociology, social psychology (also known as sociological social psychology) studies the relationship between the individual and society. Although studying many of the same substantive topics as its counterpart in the field of psychology, sociological social psychology places relatively more emphasis on the influence of social structure and culture on individual outcomes, such as personality, behavior, and one's position in social hierarchies. Researchers broadly focus on higher levels of analysis, directing attention mainly to groups and the arrangement of relationships among people. This subfield of sociology is broadly recognized as having three major perspectives: Symbolic interactionism, social structure and personality, and structural social psychology. Some of the major topics in this field include social status, structural power, sociocultural change, social inequality and prejudice, leadership and intra-group behavior, social exchange, group conflict, impression ...
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Sociology
Sociology is a social science that focuses on society, human social behavior, patterns of Interpersonal ties, social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of Empirical research, empirical investigation and critical analysis to develop a body of knowledge about social order and social change. While some sociologists conduct research that may be applied directly to social policy and welfare, others focus primarily on refining the Theory, theoretical understanding of social processes and phenomenology (sociology), phenomenological method. Subject matter can range from Microsociology, micro-level analyses of society (i.e. of individual interaction and agency (sociology), agency) to Macrosociology, macro-level analyses (i.e. of social systems and social structure). Traditional focuses of sociology include social stratification, social class, social mobility, sociology of religion, religion, secularization, S ...
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Political Science
Political science is the scientific study of politics. It is a social science dealing with systems of governance and power, and the analysis of political activities, political thought, political behavior, and associated constitutions and laws. Modern political science can generally be divided into the three subdisciplines of comparative politics, international relations, and political theory. Other notable subdisciplines are public policy and administration, domestic politics and government, political economy, and political methodology. Furthermore, political science is related to, and draws upon, the fields of economics, law, sociology, history, philosophy, human geography, political anthropology, and psychology. Political science is methodologically diverse and appropriates many methods originating in psychology, social research, and political philosophy. Approaches include positivism, interpretivism, rational choice theory, behaviouralism, structuralism, post-struct ...
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Political Culture
Political culture describes how culture impacts politics. Every political system is embedded in a particular political culture. Definition Gabriel Almond defines it as "the particular pattern of orientations toward political actions in which every political system is embedded". Lucian Pye's definition is that "Political culture is the set of attitudes, beliefs, and sentiments, which give order and meaning to a political process and which provide the underlying assumptions and rules that govern behavior in the political system". María Eugenia Vázquez Semadeni defines political culture as "the set of discourses and symbolic practices by means of which both individuals and groups articulate their relationship to power, elaborate their political demands and put them at stake." Analysis The limits of a particular political culture are based on subjective identity. The most common form of such identity today is the national identity, and hence nation states set the typical l ...
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Hybridization In Political Election Campaign Communication
Hybridization comprises the fusion of country- and culture-specific election campaigning methods with contemporary styles and techniques. Originally deriving from biology, where the term hybridizations denotes the process of combining different varieties of organism to create a hybrid, the term is transferred to the field of political communication when a hybrid election campaign arises. One main aspect of this concept is the emphasis on an international comparative perspective. In Globalization theory the term hybridization means the ongoing blending of cultures, which denotes in political campaign communication also the blending of political cultures. Characteristics Hybridization in political campaigning is concerned with the diffusion of political communication practices “mediated by cultural factors and accentuated by specific institutional arrangements” and “where country-specific, traditional modes are supplemented with select features of transnationally traded modern ...
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Individual
An individual is that which exists as a distinct entity. Individuality (or self-hood) is the state or quality of being an individual; particularly (in the case of humans) of being a person unique from other people and possessing one's own Maslow's hierarchy of needs, needs or goals, rights and moral responsibility, responsibilities. The concept of an individual features in diverse fields, including biology, law, and philosophy. Etymology From the 15th century and earlier (and also today within the fields of statistics and metaphysics) ''individual'' meant "divisible, indivisible", typically describing any numerically singular thing, but sometimes meaning "a person". From the 17th century on, ''individual'' has indicated separateness, as in individualism. Law Although individuality and individualism are commonly considered to mature with age/time and experience/wealth, a sanity, sane adult human, human being is usually considered by the State (polity), state as an "individu ...
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Interdependency
Systems theory is the interdisciplinary study of systems, i.e. cohesive groups of interrelated, interdependent components that can be natural or human-made. Every system has causal boundaries, is influenced by its context, defined by its structure, function and role, and expressed through its relations with other systems. A system is "more than the sum of its parts" by expressing synergy or emergent behavior. Changing one component of a system may affect other components or the whole system. It may be possible to predict these changes in patterns of behavior. For systems that learn and adapt, the growth and the degree of adaptation depend upon how well the system is engaged with its environment and other contexts influencing its organization. Some systems support other systems, maintaining the other system to prevent failure. The goals of systems theory are to model a system's dynamics, constraints, conditions, and relations; and to elucidate principles (such as purpose, mea ...
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