Colour Psychology
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Colour Psychology
Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men. ''Many studies have been published in support of Color Psychology, including studies that have analyzed the effect of colors on mood, behavior, cognition, and mental processes.'' Although color associations can vary contextually between cultures, color preference is to be relatively uniform across gender and race. Colors can also enhance the effectiveness of placebos. For example, red or orange pills are generally used as stimulants. Color psychology is also widely used in marketing and branding. Marketers see color a ...
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Goethe Schiller Die Temperamentenrose
Johann Wolfgang von Goethe (28 August 1749 – 22 March 1832) was a German poet, playwright, novelist, scientist, statesman, theatre director, and critic. His works include plays, poetry, literature, and aesthetic criticism, as well as treatises on botany, anatomy, and colour. He is widely regarded as the greatest and most influential writer in the German language, his work having a profound and wide-ranging influence on Western literary, political, and philosophical thought from the late 18th century to the present day.. Goethe took up residence in Weimar in November 1775 following the success of his first novel, ''The Sorrows of Young Werther'' (1774). He was ennobled by the Duke of Saxe-Weimar, Karl August, in 1782. Goethe was an early participant in the ''Sturm und Drang'' literary movement. During his first ten years in Weimar, Goethe became a member of the Duke's privy council (1776–1785), sat on the war and highway commissions, oversaw the reopening of silver min ...
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Alchemy
Alchemy (from Arabic: ''al-kīmiyā''; from Ancient Greek: χυμεία, ''khumeía'') is an ancient branch of natural philosophy, a philosophical and protoscientific tradition that was historically practiced in China, India, the Muslim world, and Europe. In its Western form, alchemy is first attested in a number of pseudepigraphical texts written in Greco-Roman Egypt during the first few centuries AD.Principe, Lawrence M. The secrets of alchemy'. University of Chicago Press, 2012, pp. 9–14. Alchemists attempted to purify, mature, and perfect certain materials. Common aims were chrysopoeia, the transmutation of "base metals" (e.g., lead) into "noble metals" (particularly gold); the creation of an elixir of immortality; and the creation of panaceas able to cure any disease. The perfection of the human body and soul was thought to result from the alchemical ''magnum opus'' ("Great Work"). The concept of creating the philosophers' stone was variously connected with all of the ...
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Southern California Precipitations
Southern may refer to: Businesses * China Southern Airlines, airline based in Guangzhou, China * Southern Airways, defunct US airline * Southern Air, air cargo transportation company based in Norwalk, Connecticut, US * Southern Airways Express, Memphis-based passenger air transportation company, serving eight cities in the US * Southern Company, US electricity corporation * Southern Music (now Peermusic), US record label * Southern Railway (other), various railways * Southern Records, independent British record label * Southern Studios, recording studio in London, England * Southern Television, defunct UK television company * Southern (Govia Thameslink Railway), brand used for some train services in Southern England Media * ''Southern Daily'' or ''Nanfang Daily'', the official Communist Party newspaper based in Guangdong, China * ''Southern Weekly'', a newspaper in Guangzhou, China * Heart Sussex, a radio station in Sussex, England, previously known as "Southern FM" * 8 ...
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Dimensions Of Brand Personality
Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award. Early life and education Aaker was born in Palo Alto, California to Kay Aaker and David Aaker, a professor and brand consultant. Aaker attended the University of California, Berkeley, where she studied under social psychologist Philip E. Tetlock and Nobel Prize winner Daniel Kahneman, receiving a Bachelor of Arts in Psychology in 1989. In 1990, Aaker began postgraduate work at Stanford Graduate School of Business ...
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H&R Block
H&R Block, Inc., or H&R Block, is an American tax preparation company operating in Canada, the United States, and Australia. The company was founded in 1955 by brothers Henry W. Bloch and Richard Bloch. As of 2018, H&R Block operates approximately 12,000 retail tax offices staffed by tax professionals worldwide. The company offers payroll, and business consulting services, consumer tax software, and online tax preparation/ electronic filing from their website. History Founding During World War II, Henry W. Bloch was a young Army Air Forces navigator who wanted to start a family business with his brothers in Kansas City.henrybloch.com
, Many Happy Returns, Thomas M. Bloch, 2010.
Home from the war in 1946, Henry saw a pamphlet suggesting a bright future for companies serving small businesses, and it sparked his imagination.
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Victoria's Secret
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest retailer of lingerie in the United States, the brand has struggled since 2016 due to shifting consumer preferences and controversy surrounding corporate leadership's business practices. Founded in 1977 by Roy and Gaye Raymond, the company's five lingerie stores were sold to Leslie Wexner in 1982. Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s when Victoria's Secret became the largest lingerie retailer in the United States. From 1995 through 2018, the Victoria's Secret Fashion Show was an essential part of the brand's image featuring an annual runway spectacle of models promoted by the company as fantasy Angels. The 1990s saw the company's furth ...
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RGB Color Wheel 72
The RGB color model is an additive color model in which the red, green and blue primary colors of light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue. The main purpose of the RGB color model is for the sensing, representation, and display of images in electronic systems, such as televisions and computers, though it has also been used in conventional photography. Before the electronic age, the RGB color model already had a solid theory behind it, based in human perception of colors. RGB is a ''device-dependent'' color model: different devices detect or reproduce a given RGB value differently, since the color elements (such as phosphors or dyes) and their response to the individual red, green, and blue levels vary from manufacturer to manufacturer, or even in the same device over time. Thus an RGB value does not define the same ''color'' across ...
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Andrew J
Andrew is the English form of a given name common in many countries. In the 1990s, it was among the top ten most popular names given to boys in English-speaking countries. "Andrew" is frequently shortened to "Andy" or "Drew". The word is derived from the el, Ἀνδρέας, ''Andreas'', itself related to grc, ἀνήρ/ἀνδρός ''aner/andros'', "man" (as opposed to "woman"), thus meaning "manly" and, as consequence, "brave", "strong", "courageous", and "warrior". In the King James Bible, the Greek "Ἀνδρέας" is translated as Andrew. Popularity Australia In 2000, the name Andrew was the second most popular name in Australia. In 1999, it was the 19th most common name, while in 1940, it was the 31st most common name. Andrew was the first most popular name given to boys in the Northern Territory in 2003 to 2015 and continuing. In Victoria, Andrew was the first most popular name for a boy in the 1970s. Canada Andrew was the 20th most popular name chosen for mal ...
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Denis Dutton
Denis Laurence Dutton (9 February 1944 – 28 December 2010) was an American philosopher of art, web entrepreneur, and media activist. He was a professor of philosophy at the University of Canterbury in Christchurch, New Zealand. He was also a co-founder and co-editor of the websites Arts & Letters Daily, ClimateDebateDaily.com, and cybereditions.com. Life and career Denis Dutton was born in Los Angeles, California, United States, on 9 February 1944, as the second of four children of William and Thelma Dutton, who were booksellers and founded what became Dutton's Books, a chain of independent bookstores. He grew up in North Hollywood, graduated from North Hollywood High School, and was educated at the University of California, Santa Barbara, where he earned his bachelor's degree in philosophy in 1966 and his PhD in philosophy in 1975. Between taking these degrees, he went to India with the Peace Corps and learned to play sitar. Dutton taught at several American universities, inc ...
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Evolutionary Aesthetics
Evolutionary aesthetics refers to evolutionary psychology theories in which the basic aesthetic preferences of ''Homo sapiens'' are argued to have evolved in order to enhance survival and reproductive success. Based on this theory, things like color preference, preferred mate body ratios, shapes, emotional ties with objects, and many other aspects of the aesthetic experience can be explained with reference to human evolution. Aesthetics and evolutionary psychology Many animal and human traits have been argued to have evolved in order to enhance survival and reproductive success. Evolutionary psychology extends this to psychological traits including aesthetical preferences. Such traits are generally seen as being adaptations to the environment during the Pleistocene era and are not necessarily adaptative in our present environment. Examples include disgust of potentially harmful spoiled foods; pleasure from sex and from eating sweet and fatty foods; and fear of spiders, snakes ...
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Habitat
In ecology, the term habitat summarises the array of resources, physical and biotic factors that are present in an area, such as to support the survival and reproduction of a particular species. A species habitat can be seen as the physical manifestation of its ecological niche. Thus "habitat" is a species-specific term, fundamentally different from concepts such as environment or vegetation assemblages, for which the term "habitat-type" is more appropriate. The physical factors may include (for example): soil, moisture, range of temperature, and light intensity. Biotic factors will include the availability of food and the presence or absence of predators. Every species has particular habitat requirements, with habitat generalist species able to thrive in a wide array of environmental conditions while habitat specialist species requiring a very limited set of factors to survive. The habitat of a species is not necessarily found in a geographical area, it can be the interior ...
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Glasgow
Glasgow ( ; sco, Glesca or ; gd, Glaschu ) is the most populous city in Scotland and the fourth-most populous city in the United Kingdom, as well as being the 27th largest city by population in Europe. In 2020, it had an estimated population of 635,640. Straddling the border between historic Lanarkshire and Renfrewshire, the city now forms the Glasgow City Council area, one of the 32 council areas of Scotland, and is governed by Glasgow City Council. It is situated on the River Clyde in the country's West Central Lowlands. Glasgow has the largest economy in Scotland and the third-highest GDP per capita of any city in the UK. Glasgow's major cultural institutions – the Burrell Collection, Kelvingrove Art Gallery and Museum, the Royal Conservatoire of Scotland, the Royal Scottish National Orchestra, Scottish Ballet and Scottish Opera – enjoy international reputations. The city was the European Capital of Culture in 1990 and is notable for its architecture, cult ...
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