Clienteling
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Clienteling
Clienteling is a technique used by retail sales associates to establish long-term relationships with key customers based on data about their preferences, behaviors and purchases. Clienteling is intended to guide associates to provide more personal and informed customer service that may influence customer behavior related to shopping frequency, lift in average transaction value, and other retail key performance indicators. From the customer's perspective, clienteling "could add a layer of personal touch" to the shopping experience. Clienteling software While at its core, clienteling is a sales technique, the term is commonly used today to describe the related assisted selling software tools used to support relationship-building activities between store associates and their customers. Software-based clienteling has been said to have the advantage of collecting data about clients across different interaction channels in a searchable and retrievable database for later use. Clienteling ...
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Consumer Relationship System
Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers.ICMI Customer Management Insight Magazine, September 2007, pp 44–50
Retrieved 11 January 2012
Current consumer relationship systems integrate the with telephone and call recording systems as well as with corporate systems for input and reporting. Customers can provide input from the company's website directly into the CRS. These systems are popular because they can deliver the 'voice of the consumer' that contributes to product quality improvement and that ultimately ...
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Retail Sales
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision ...
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Customer Relationship Management
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market ...
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Customer Relationship Management
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market ...
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Wish List
A wish list, wishlist or want list is an itemization of goods or services that a person or organization desires. The author may distribute copies of their list to family, friends, and other stakeholders who are likely to purchase gifts for the would-be recipient or to offer some of the listed items for sale. The goal of a wish list is to facilitate communication between the gift receiver and the gift giver. Wish lists often contain items that a gift purchaser can obtain from a variety of retailers. Some wish lists are specialized for particular purposes or concentrated at individual retailers, such as gift registries (e.g., bridal registries). Occasions In some cultures, people often exchange wish lists before major holidays that include gift-giving, such as Christmas and birthdays. Other common occasions for issuing wish lists include baby showers, housewarmings, weddings, and charity drives. Types * A gift registry is a type of wish list that contains only items tha ...
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Preferences
In psychology, economics and philosophy, preference is a technical term usually used in relation to choosing between alternatives. For example, someone prefers A over B if they would rather choose A than B. Preferences are central to decision theory because of this relation to behavior. Some methods such as Ordinal Priority Approach use preference relation for decision-making. As connative states, they are closely related to desires. The difference between the two is that desires are directed at one object while preferences concern a comparison between two alternatives, of which one is preferred to the other. In insolvency, the term is used to determine which outstanding obligation the insolvent party has to settle first. Psychology In psychology, preferences refer to an individual's attitude towards a set of objects, typically reflected in an explicit decision-making process (Lichtenstein & Slovic, 2006). The term is also used to mean evaluative judgment in the sense of liking ...
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Alerts
Alert messaging (or alert notification) is machine-to-person communication that is important or time sensitive. An alert may be a calendar reminder or a notification of a new message. Alert messaging emerged from the study of personal information management (PIM), the science of discovering how people perform certain tasks to acquire, organize, maintain, retrieve and use information relevant to them. Alert notification is a natural evolution of the concept of RSS which makes it possible for people to keep up with web sites in an automated manner. Alerting makes it possible for people to keep up with the information that matters most to them. Alerts are typically delivered through a notification system and the most common application of the service is machine-to-person communication. Very basic services provide notification services via email or SMS. More advanced systems (for example AOL) provides users with the choice of selecting a preferred delivery channel such as e-mail, Sh ...
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Purchase History
The buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred. It is a construction that imputes a commitment to action. That is, based on observable actions, we assume that people have made a commitment to effect the action. Nobel laureate Herbert A. Simon sees economic decision-making as a vain attempt to be rational. Simon claimed (in 1947 and 1957) that if a complete analysis is to be done, a decision will be immensely complex. Simon also wrote that peoples' ...
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IPad
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating system, and release of the original iPad began in 2002 prior to its introduction on January 20, 2010. The iPad range consists of the original iPad lineup and the flagship products iPad Mini, iPad Air, and iPad Pro. The iPhone's iOS operating system (OS) was initially used for the iPad but in September 2019, its OS was switched to a fork of iOS called iPadOS that has better support for the device's hardware and its user interface is customized for the tablets' larger screens. The iPad's App Store is subject to application and content approval. Many older devices are susceptible to jailbreaking, which circumvents these restrictions. The original iPad was well-received for its software and was recognized as one of the most-influential inven ...
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Saks Fifth Avenue
Saks Fifth Avenue (originally Saks & Company; Colloquialism, colloquially Saks) is an American Luxury goods, luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street and 7th Street shopping districts, F Street shopping district of Washington, D.C. in 1867. Saks expanded into Manhattan with its Herald Square store in 1902 and Saks Fifth Avenue flagship store, flagship store on Fifth Avenue in 1924. The chain was acquired by Tennessee-based Proffitt's, Inc. (renamed Saks, Inc.) in 1998, and Saks, Inc. was acquired by the Canadian-founded Hudson's Bay Company (HBC) in 2013. Subsidiary Saks Off 5th, originally a clearance store for Saks Fifth Avenue, is now a large off-price retailer in its own right managed independently from Saks Fifth Avenue under HBC. History Early history Andrew Saks was born to a German Jewish family, in Baltimore. He worked as a peddler and paper boy before moving to Washington, D ...
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Ralph Lauren
Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his collection of rare automobiles, some of which have been displayed in museum exhibits. Lauren stepped down as CEO of the company in September 2015 but remains executive chairman and chief creative officer. As of April 2022, his net worth was estimated at US$6.9 billion. Early life Ralph Lifshitz was born on October 14, 1939, in the Bronx, New York City, to Ashkenazi Jewish immigrants, Frieda (Cutler) and Frank Lifshitz, an artist and house painter, from Pinsk, Second Polish Republic, now Belarus. The youngest of four siblings, he has two brothers and one sister. Lauren attended day school followed by the Manhattan Talmudical Academy, before eventually graduating from DeWitt Clinton High School in 1957. He went to Baruch College of the City ...
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Customer Experience
Customer experience (CX) is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. Pine and Gilmore described the experience economy as the next level after commodities, goods, and services with memorable events as the final business product. Four realms of experience include esthetic, escapist, entertainment, and educational components. Different dimensions of customer experience include senses, emotions, feelings, perceptions, cognitive evaluations, involvement, memories, as well as spiritual components, and behavioral intentions. The pre-consumption anticipation experience can be described as the amount of pleasure or displeasure received from savoring future events, while the remembered experience is related to a recollection of memories about previous events and experiences of a product or service. Definitions Forbes describes the customer exp ...
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