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Core Business
The core business of an organization is an idealized construct intended to express that organization's "main" or "essential" activity. Core business process means that a business's success depends not only on how well each department performs its work, but also on how well the company manages to coordinate departmental activities to conduct the core business process, which is; 1. The market-sensing process Meaning all activities in gathering marketing intelligence and acting on the information. 2. The new-offering realization process Covering all activities in research, development and launching new quality offerings quickly and within budget. 3. The customer acquisition process all the activities defining the target market and prospecting for new customers 4. The customer relationship management process all the activities covering building deeper understanding, relationships and offerings to individual customers. 5. The fulfillment management process all the activities in rec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Core Competency
A core competency is a concept in management theory introduced by C. K. Prahalad and Gary Hamel.Prahalad, C.K. and Hamel, G. (1990)The core competence of the corporation", Harvard Business Review (v. 68, no. 3) pp. 79–91. It can be defined as "a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace" and therefore are the foundation of companies' competitiveness. Core competencies fulfill three criteria: # Provides potential access to a wide variety of markets. # Should make a significant contribution to the perceived customer benefits of the end product. # Difficult to imitate by competitors. For example, a company's core competencies may include precision mechanics, fine optics, and micro-electronics. These help it build cameras, but may also be useful in making other products that require these competencies. Background A core competency results from a specific set of skills or production techniques that deliver additiona ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |