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Cablecast
Narrowcasting is the dissemination of information (usually via Internet, radio, newspaper, or television) to a narrow audience, rather than to the broader public at-large. Related to niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription. Narrowcasting is based on the postmodern idea that mass audiences do not exist.Flera, Aguie. ''Mass Media Communication in Canada''. Thompson Nelson. Scarborough: 2003. p. 379 The term ''narrowcasting'' can also apply to the spread of information to an audience (private or public) which is by nature geographically limited—a group such as office employees, military troops, or conference attendees—and requires a localized dissemination of information from a shared source. History of the term The term ''narrowcasting'' was coined by Charles Herrold in the early 20th century to designate radio transmissions ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcasting
Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a :wikt:one-to-many, one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and radio receiver, receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were wikt:one-to-one, one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Niche Marketing
A niche market is the subset of the market on which a specific product (business), product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service can be entirely designed to satisfy a niche market. Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses. While you may have explicit moving items effectively at the top of the priority list. Although you can build your chances of achievement by beginni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cabvision
Cabvision are one of the leading credit card payment providers in London having originally started as a digital screen network operating exclusively in Licensed Taxis. Cabvision Limited was sold in 2010 and now forms part of Cabvision Network Ltd which designs, fits and operates payment systems in Licensed Taxis. The company is an Approved Supplier of Transport for London and is regulated by the Financial Conduct Authority. Payment Devices Cabvision Network are the only TfL approved supplier to offer both an integrated with fare meter system and a Mobile Point of Sale system for London that is installed in the taxi. Hardware from Ingencio forms the original offer and the Miura M10 is the"CabPay" system that works via the drivers mobile phone. Outside of London, the CabPay system does not need to be installed into the taxi and can be used independently. Cabvision has a choice of payment plans to suit a range of drivers, starting from 1.99% + 10p per transaction. Payments are set ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microtargeting
Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients’ personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate. Direct marketing datamining techniques that are used often involve predictive market segmentation (aka cluster analysis). Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup. Microtargeting is increasingly used by political parties and in election campaigns, including Australia, the United States Republican and Democratic political parties, as well as candidates who track individual voters and identify potential supporters. They use various means of communication such as direct mail, phone calls, home visits, television, radio, web advertising, email, and text messaging, among others, to communicate with voters, crafting messages to build support for fundraising, campa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Aggregator
Data aggregation is the compiling of information from databases with intent to prepare combined datasets for data processing. Description The United States Geological Survey explains that, “when data are well documented, you know how and where to look for information and the results you return will be what you expect.” The source information for data aggregation may originate from public records and criminal databases. The information is packaged into aggregate reports and then sold to businesses, as well as to local, state, and government agencies. This information can also be useful for marketing purposes. In the United States, many data brokers' activities fall under the Fair Credit Reporting Act (FCRA) which regulates consumer reporting agencies. The agencies then gather and package personal information into consumer reports that are sold to creditors, employers, insurers, and other businesses. Finicity, a Mastercard company, is one of the major aggregators who complies wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Blog
A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts. Vlog category is popular on the video-sharing platform YouTube. In recent years, "vlogging" has spawned a large community on social media, becoming one of the most popular forms of digital entertainment. It is popularly believed that, alongside being entertaining, vlogs can deliver deep context through imagery as opposed to written blogs. Video logs (vlogs) also often take advantage of web syndication to allow for the distribution of video over the Internet using either the RSS or Atom syndication formats, for automatic aggregation and playback on mobile devices and personal computers (see video podcast). History In the 1980s, New York artist Nelson Sullivan documented his experiences travelling ar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Podcast
A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. There also exist podcast search engines, which help users find and share podcast episodes. A podcast series usually features one or more recurring hosts engaged in a discussion about a particular topic or current event. Discussion and content within a podcast can range from carefully scripted to completely improvised. Podcasts combine elaborate and artistic sound production with thematic concerns ranging from scientific research to slice-of-life journalism. Many podcast series provide an associated website with links and show notes, guest biographies, transcripts ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Webcast
A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is "broadcasting" over the Internet. The largest "webcasters" include existing radio and TV stations, who "simulcast" their output through online TV or online radio streaming, as well as a multitude of Internet-only "stations". Webcasting usually consists of providing non-interactive linear streams or events. Rights and licensing bodies offer specific "webcasting licenses" to those wishing to carry out Internet broadcasting using copyrighted material. Overview Webcasting is used extensively in the commercial sector for investor relations presentations (such as annual general meetings), in e-learning (to transmit seminars), and for related communications activities. However, webcasting does not bear much, if any, relationship to w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McGill University
McGill University (french: link=no, Université McGill) is an English-language public research university located in Montreal, Quebec, Canada. Founded in 1821 by royal charter granted by King George IV,Frost, Stanley Brice. ''McGill University, Vol. I. For the Advancement of Learning, 1801–1895.'' McGill-Queen's University Press, 1980. the university bears the name of James McGill, a Scottish merchant whose bequest in 1813 formed the university's precursor, University of McGill College (or simply, McGill College); the name was officially changed to McGill University in 1885. McGill's main campus is on the slope of Mount Royal in downtown Montreal in the borough of Ville-Marie, with a second campus situated in Sainte-Anne-de-Bellevue, west of the main campus on Montreal Island. The university is one of two members of the Association of American Universities located outside the United States, alongside the University of Toronto, and is the only Canadian member of the Glob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Podcasting
A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. There also exist podcast search engines, which help users find and share podcast episodes. A podcast series usually features one or more recurring hosts engaged in a discussion about a particular topic or current event. Discussion and content within a podcast can range from carefully scripted to completely improvised. Podcasts combine elaborate and artistic sound production with thematic concerns ranging from scientific research to slice-of-life journalism. Many podcast series provide an associated website with links and show notes, guest biographies, transcripts ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Mailing List
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list." Transmission may be paper-based or electronic. Each has its strength, although a 2022 article claimed that "direct mail still brings in the lion’s share of revenue for most organizations." Types At least two types of mailing lists can be defined: * an ''announcement list'' is closer to the original sense, where a "mailing list" of people was used as a recipient for newsletters, periodicals or advertising. Traditionally this was done through the postal system, but with the rise of email, the electronic mailing list became popular. This type of list is used primarily as a one-way conduit of information and may only be "posted to" by selected people. This may also be referred to by t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1970s to enable resource shari ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
