Boutique Hotels
Boutique hotels are small inventory, design driven, unique hotels with their own character, personality and storytelling at the heart of their concept. Positioning is secondary for these hotels as they focus on authenticity and personalization. They capitalize on the desire for rich experiences by incorporating elements such as nature and environment, cuisine, history, local culture and community, service and wellness. History Boutique hotels began appearing in the 1980s in major cities like London, New York, and San Francisco. Two of the first opened in 1981: Blakes Hotel in South Kensington, London (designed by Anouska Hempel) and the Bedford in Union Square, San Francisco (the first in a series of 34 boutique hotels currently operated by the Kimpton Group). Although there is some debate as to whether it was the first boutique hotel, Morgans, founded by Ian Schrager and Steve Rubell in New York City, is the most notable of the era; it debuted in 1984. San Francisco & Los Ang ...
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