|
Bite, Snack And Meal
Bite, snack and meal is a content writing and editing strategy. First put forth by Leslie O'Flahavan in 1997 during her web writing courses, but popularized in the 2001 Inc. article she co-wrote under the E-Write LLC by-line with Marilynne Rudick, her former partner in the business. A method of chunking content for the web, the bite, snack and meal approach entails writing for the appetite of a variety of web visitors. Some will nibble at content, some will spend more substantial time with it and others will dive right in to get the most possible out of the content. Key Concepts * Bite - a headline with a message "Wash a car without leaving streaks - research shows special technique works best" When the option is available, the bite links to the content. * Snack - a concise summary may refer to: * Abstract (summary), shortening a passage or a write-up without changing its meaning but by using different words and sentences * Epitome, a summary or miniature form * Abridgeme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chunking (writing)
Chunking is a method of presenting information which splits concepts into small pieces or "chunks" of information to make reading and understanding faster and easier. Chunking is especially useful for material presented on the web because readers tend to scan for specific information on a web page rather than read the page sequentially. Chunked content usually contains: * bulleted lists * short sub-headings * short sentences with one or two ideas per sentence * short paragraphs, even one-sentence paragraphs * easily scannable text, with bolding of key phrases * inline graphics to guide the eyes or illustrate points which would normally require more words Advantages of chunking * Chunking helps technical communicators or marketers convey information more efficientlySwarts, Jason (2010). "Recycled Writing: Assembling Actor Networks From Reusable Content." Journal of Business and Technical Communication, 24(2) 127-163. * Chunking helps readers find what they are looking for quickly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content (media)
Content is the information contained within communication media. This includes internet, cinema, television, radio, audio CDs, books, magazines, physical art, and live event content. It’s directed at an end-user or audience in the sectors of publishing, art, and communication. Live events include speeches, conferences, and stage performances. Content within media focuses on the attention and how receptive the audience is to the content. Circulation brings the content to everyone and helps spread it to reach large audiences. It is a process in which anyone who encounters any type of content will go through a cycle where they encounter the content, interpret it, and will continue to share it with other people. The advent of the Information Age has led to the advancement of content as a mass-produced commodity for distribution through avenues such as the Internet (and more specifically social media) and the professionalisation of content creation. Any content developed or dis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Writing
Writing is a medium of human communication which involves the representation of a language through a system of physically Epigraphy, inscribed, Printing press, mechanically transferred, or Word processor, digitally represented Symbols (semiotics), symbols. Writing systems do not themselves constitute human languages (with the debatable exception of computer languages); they are a means of rendering language into a form that can be reconstructed by other humans separated by time and/or space. While not all languages use a writing system, those that do can complement and extend capacities of spoken language by creating durable forms of language that can be transmitted across space (e.g. Letter (message), written correspondence) and stored over time (e.g. libraries or other public records). It has also been observed that the activity of writing itself can have knowledge-transforming effects, since it allows humans to externalize their thinking in forms that are easier to reflect ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Headline
The headline or heading is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines. It is sometimes termed a news ''hed'', a deliberate misspelling that dates from production flow during hot type days, to notify the composing room that a written note from an editor concerned a headline and should not be set in type. Headlines in English often use a set of grammatical rules known as '' headlinese'', designed to meet stringent space requirements by, for example, leaving out forms of the verb "to be" and choosing short verbs like "eye" over longer synonyms like "consider". Production A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Abridgement
An abridgement (or abridgment) is a condensing or reduction of a book or other creative work into a shorter form while maintaining the unity of the source. The abridgement can be true to the original work in terms of mood and tone, capturing the parts the abridging author perceives to be most important; it could be a complete parody of the original or it could fall anywhere in between, generally capturing the tone and message of the original author but falling short in some manner or subtly twisting their words and message to favor a different interpretation or agenda. A written work may be abridged to make it more accessible to a wider audience; for example, to make an adaptation of it as an audio book or a television show, to make a more convenient companion to an already-established work or to create a shorter reference version. Unabridged is the opposite of abridged. A common example is an unabridged dictionary. Abridgement for audio Abridgement is most often used to adapt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
