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Brassieres
A bra, short for brassiere or brassière (, or ; ), is a form-fitting undergarment that is primarily used to support and cover breasts. It can serve a range of other practical and aesthetic purposes, including enhancing or reducing the appearance of breast size and creating cleavage. Bras can also serve specific functions, such as nursing bras to facilitate breastfeeding or sports bras to minimize discomfort during exercise. A typical bra consists of a chest band that wraps around the torso, supporting two breast cups that are held in place by shoulder straps. A bra is usually closed in the back by a hook and eye fastener. However, bras are available in a large range of styles, whose designs can vary widely. Initially, the bra was exclusively an undergarment, but the sports bra has gained acceptance as outerwear, as have fashions that deliberately expose the bra straps. The bra gained widespread adoption in the early twentieth century, when it largely replaced the corse ...
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Wonderbra
The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra. In 1968, Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods (now Sara Lee Corporation), and later became Canadelle Inc. During the 1970s Wonderbra was repositioned as the company's fashionable and sexy brand, and became the Canadian market leader.Mintzberg (1984), p. 76. In 1991, the push-up Wonderbra became a sensation in the UK, alt ...
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Undergarment
Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled or damaged by Human waste, bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as undergarments and as outer clothing. If made of suitable material or textile, some undergarments can serve as nightwear or swimsuits, and some are intended for sexual attraction or visual appeal. Undergarments are generally of two types, those that are worn to cover the torso and those that are wo ...
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Hook-and-eye Closure
A hook-and-eye closure is a simple and secure method of fastening garments together. It consists of a metal hook, commonly wire bent to shape, and an eye (or "eyelet") of the same material into which the hook fits. History The hook and eye closure has a long history and is still used today, primarily on bras. This form of fastening first appears under the name of "crochet and loop" in 14th-century England. The first reference to the modern term appears in ''Aubrey's Brief Lives'' in 1697, which describes a doublet and breeches being attached with "hook and eies". Hooks and eyes were made by hand from wire, until the town of Redditch, England, already famous for sewing needle manufacture, was the first to machine-manufacture them. In 1643 a woman in the American colony of Maryland is recorded as having paid £10 worth of tobacco for hooks and eyes. The hook and eye played an important role in women's corsetry; used in rows or as a busk, they can take the stress necessary to ...
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Sports Bra
A sports bra is a bra that provides support to the breasts during physical exercise. Sturdier than typical bras, they minimize breast movement and alleviate discomfort. Many women wear sports bras to reduce pain and physical discomfort caused by breast movement during exercise. Some sports bras are designed to be worn as outerwear during exercise such as running. There are also sports bras with extra padding for exercises that involve some kind of trauma to the breasts. The sports bra was deemed a serious innovation which gave women the confidence and comfort to play sports, which came with a revolution in women's sport. In 2022 its inventors, Lisa Lindahl, Polly Palmer Smith, and Hinda Miller (formerly Hinda Schreiber), were admitted to the US National Inventors Hall of Fame. History The first commercially available sports bra was the "Free Swing Tennis Bra" introduced by Glamorise Foundations, Inc. in 1975. The first general exercise bra, initially called a "jockbra", w ...
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Shapewear
Kim Kardashian in Shapewear-dress A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer's body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a bodily feature (as would, for example, a padded bra) but to make it look more presentable. Specific styles of foundation garments have been essential to some fashion movements, and were required in some social situations during various fashion periods. History Women have worn foundation garments, such as corsets and brassieres, for a very long time. Foundation garments were patented by Marion M Chubby in 1965 (categorized in elastic corsets). Debenhams recorded a 75% increase in shapewear sales between 2009 and 2013. Description Foundation garments are worn to modify body shape. They usually require technological advances in garment design and lightweight fabrics to create different b ...
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Camisole
A camisole is a sleeveless undergarment or innerwear typically worn by women, normally extending to the waist. The camisole is usually made of satin, nylon, silk, or cotton. Historical definition Historically, ''camisole'' referred to jackets of various kinds, including overshirts (worn under a doublet or bodice), women's négligées, and sleeved jackets worn by men. Modern usage In modern usage, a camisole or ''cami'' is a loose-fitting sleeveless undergarment which covers the top part of the body but is shorter than a chemise. A camisole normally extends to the waist but is sometimes cropped to expose the midriff, or extended to cover the entire pelvic region. Camisoles are manufactured from light materials, commonly cotton-based, occasionally satin or silk, or stretch fabrics such as lycra, nylon, or spandex. A camisole typically has thin "spaghetti straps" and can be worn over a brassiere or without one. Since 1989, some camisoles have come with a built-in underwire ...
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Herminie Cadolle
Herminie Cadolle (1845–1926) was a French inventor of the modern bra and founder of the Cadolle Lingerie House. Cadolle was born, raised, and lived much of her early life in France. She was a close friend of the insurrectionist Louise Michel, who participated in the Paris Commune of 1871. Fearing state repression after the murderous defeat of the Commune uprising, Cadolle and her family fled for safety to Buenos Aires, Argentina. In 1887, Cadolle opened a shop selling made-to-measure underwear. In 1889, Cadolle returned to Paris where she opened a similar lingerie workshop. There, she invented a two-piece undergarment. The lower part was a hybrid-corset for the waist and the upper supported the breasts by means of shoulder straps. A patent for the invention was filed in 1889. Cadolle exhibited her invention at the Great Exposition of 1900 and by 1905 the upper half was being sold separately as modern-day bras. Corsets had been briefly unpopular during the French Revolution of 17 ...
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Nursing Bra
A nursing bra is a specialized brassiere that provides additional support to women who are lactating and permits comfortable breastfeeding without the need to remove the bra. This is accomplished by specially designed bra cups that include flaps which can be opened with one hand to expose the nipple. The flap is usually held closed with a simple clasp or hook. Purpose A nursing bra is designed to provide quick and easy access to the breast for the purpose of breastfeeding an infant. It typically has flaps or panels that can be unclipped and folded down or to the side with one hand. Nursing bras can be worn under a variety of outer garments. Changes during pregnancy Measurements for an appropriate nursing bra can be performed by a lactation consultant. Women can choose nursing bras with strong side and undercup support and an extra-wide back for optimal support. Nursing bras usually have up to four rows of hooks in the rear closure to allow the woman to adjust her band size to ...
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Otto Titzling
Otto Titzling is a fictional character who is apocryphally described as the inventor of the brassière in the 1971 book ''Bust-Up: The Uplifting Tale of Otto Titzling'', published by Macdonald in London and by Prentice-Hall in the USA. The name, a pun on "a two-tit sling", was invented by New Zealand humorist Wallace Reyburn in the 1970s. Since then, the name has appeared in the game ''Trivial Pursuit'' (believing the hoax, the game's makers listed "Otto Titzling" as the "correct answer" to the question of who invented the brassière), on the TV show Hollywood Squares in the late 1980s ( John Davidson's first two mispronunciations of the name had to be bleeped for broadcast), in the 1984 pornographic film ''Intimate Couples'' (in which Joanna acqueline Loriansreads the ''Trivial Pursuit'' card shortly before the climactic orgy scene),Fox, Scotty (director), ''Intimate Couples'' (VCX, 1984), at 1:18:30. in the 1988 movie ''Beaches'' (featuring the song "Otto Titsling" sung by Bette ...
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Oxford English Dictionary
The ''Oxford English Dictionary'' (''OED'') is the first and foundational historical dictionary of the English language, published by Oxford University Press (OUP). It traces the historical development of the English language, providing a comprehensive resource to scholars and academic researchers, as well as describing usage in its many variations throughout the world. Work began on the dictionary in 1857, but it was only in 1884 that it began to be published in unbound fascicles as work continued on the project, under the name of ''A New English Dictionary on Historical Principles; Founded Mainly on the Materials Collected by The Philological Society''. In 1895, the title ''The Oxford English Dictionary'' was first used unofficially on the covers of the series, and in 1928 the full dictionary was republished in 10 bound volumes. In 1933, the title ''The Oxford English Dictionary'' fully replaced the former name in all occurrences in its reprinting as 12 volumes with a one-v ...
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Howard Hughes
Howard Robard Hughes Jr. (December 24, 1905 – April 5, 1976) was an American business magnate, record-setting pilot, engineer, film producer, and philanthropist, known during his lifetime as one of the most influential and richest people in the world. He first became prominent as a film producer, and then as an important figure in the aviation industry. Later in life, he became known for his eccentric behavior and reclusive lifestyle—oddities that were caused in part by his worsening obsessive-compulsive disorder (OCD), chronic pain from a near-fatal plane crash, and increasing deafness. As a film tycoon, Hughes gained fame in Cinema of the United States, Hollywood beginning in the late 1920s, when he produced big-budget and often controversial films such as ''The Racket (1928 film), The Racket'' (1928), ''Hell's Angels (film), Hell's Angels'' (1930), and ''Scarface (1932 film), Scarface'' (1932). He later acquired the RKO Pictures film studio in 1948, recognized then as one ...
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Victoria's Secret
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest retailer of lingerie in the United States, the brand has struggled since 2016 due to shifting consumer preferences and controversy surrounding corporate leadership's business practices. Founded in 1977 by Roy and Gaye Raymond, the company's five lingerie stores were sold to Leslie Wexner in 1982. Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s when Victoria's Secret became the largest lingerie retailer in the United States. From 1995 through 2018, the Victoria's Secret Fashion Show was an essential part of the brand's image featuring an annual runway spectacle of models promoted by the company as fantasy Angels. The 1990s saw the company's furth ...
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