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Attention Theft
Attention theft is a theory in economic sociology and psychology which describes situations in which marketers serve advertisements to consumers who have not consented to view them and who are given nothing in return. Perpetrators seek to distract targets with their advertising content, thereby commandeering their attention. Attention theft has been criticized as an example of unethical marketing. It is related to the concept of the attention economy, which posits that attention is a scarce resource and applies economic theory to it. Psychological basis People are susceptible to attention theft because they tend by default to pay attention to whatever stimuli in their environment are most noticeable, a phenomenon known in psychology as exogenous orienting. Advertisers are able to serve content deliberately engineered to be distracting, making it difficult to ignore. Examples of this type of content can include bold animations, crowded designs, and frequent or unnecessary not ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard In Menands, New York
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advertisemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attention
Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether considered subjective or objective, while ignoring other perceivable information. William James (1890) wrote that "Attention is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought. Focalization, concentration, of consciousness are of its essence." Attention has also been described as the allocation of limited cognitive processing resources. Attention is manifested by an attentional bottleneck, in terms of the amount of data the brain can process each second; for example, in human vision, only less than 1% of the visual input data (at around one megabyte per second) can enter the bottleneck, leading to inattentional blindness. Attention remains a crucial area of investigation within education, psychology, neuroscience, cognitive neuroscience, and neuropsycho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Economic Sociology
Economic sociology is the study of the social cause and effect of various economic phenomena. The field can be broadly divided into a classical period and a contemporary one, known as "new economic sociology". The classical period was concerned particularly with modernity and its constituent aspects, including rationalisation, secularisation, urbanisation, and social stratification. As sociology arose primarily as a reaction to capitalist modernity, economics played a role in much classic sociological inquiry. The specific term "economic sociology" was first coined by William Stanley Jevons in 1879, later to be used in the works of Émile Durkheim, Max Weber and Georg Simmel between 1890 and 1920. Weber's work regarding the relationship between economics and religion and the cultural "disenchantment" of the modern West is perhaps most iconic of the approach set forth in the classic period of economic sociology. Contemporary economic sociology may include studies of all modern ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Types Of Marketing
Type may refer to: Science and technology Computing * Typing, producing text via a keyboard, typewriter, etc. * Data type, collection of values used for computations. * File type * TYPE (DOS command), a command to display contents of a file. * Type (Unix), a command in POSIX shells that gives information about commands. * Type safety, the extent to which a programming language discourages or prevents type errors. * Type system, defines a programming language's response to data types. Mathematics * Type (model theory) * Type theory, basis for the study of type systems * Arity or type, the number of operands a function takes * Type, any proposition or set in the intuitionistic type theory * Type, of an entire function ** Exponential type Biology * Type (biology), which fixes a scientific name to a taxon * Dog type, categorization by use or function of domestic dogs Lettering * Type is a design concept for lettering used in typography which helped bring about modern textual prin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tim Wu
Timothy "Tim" Shiou-Ming Wu (born 1972) is a Taiwanese American legal scholar and official in the Biden Administration tasked with Technology and Competition policy. He was also a professor of law at Columbia University and a contributing opinion writer for ''The New York Times''. He is known legally and academically for significant contributions to antitrust and communications policy, coining the phrase "network neutrality" in his 2003 law journal article, ''Network Neutrality, Broadband Discrimination''. In the late 2010s, Wu was a leading advocate for an antitrust lawsuit directed at the breakup of Facebook. Wu is a scholar of the media and technology industries, and his academic specialties include antitrust, copyright, and telecommunications law. He was named to ''The National Law Journal''s "America's 100 Most Influential Lawyers" in 2013, as well as to the "Politico 50" in 2014 and 2015. Additionally, Wu was named one of ''Scientific American'''s 50 people of the year in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Freedom Of Thought
Freedom of thought (also called freedom of conscience) is the freedom of an individual to hold or consider a fact, viewpoint, or thought, independent of others' viewpoints. Overview Every person attempts to have a cognitive proficiency by developing knowledge, concepts, theories and assessing them in the given environment. This cognitive proficiency gives a sense of contentment and replaces the feeling of helplessness. Apart from bringing ease to the ego of a person, new knowledge and ideas also bring a hope for the future. Freedom of thought is the precursor and progenitor of—and thus is closely linked to—other liberties, including freedom of religion, freedom of speech, and freedom of expression. Though freedom of thought is axiomatic for many other freedoms, they are in no way required for it to operate and exist. The conception of a freedom or a right does not guarantee its inclusion, legality, or protection via a philosophical caveat. It is a very important con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information Overload
Information overload (also known as infobesity, infoxication, information anxiety, and information explosion) is the difficulty in understanding an issue and effectively making decisions when one has too much information (TMI) about that issue, and is generally associated with the excessive quantity of daily information. The term "information overload" was first used as early as 1962 by scholars in management and information studies, including in Bertram Gross' 1964 book, ''The Managing of Organizations,'' and was further popularized by Alvin Toffler in his bestselling 1970 book '' Future Shock.'' Speier et al. (1999) said that if input exceeds the processing capacity, information overload occurs, which is likely to reduce the quality of the decisions. In a newer definition, Roetzel (2019) focuses on time and resources aspects. He states that when a decision-maker is given many sets of information, such as complexity, amount, and contradiction, the quality of its decision is de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Email Spam
Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic. Since the expense of the spam is borne mostly by the recipient, it is effectively postage due advertising. This makes it an excellent example of a negative externality. The legal definition and status of spam varies from one jurisdiction to another, but nowhere have laws and lawsuits been particularly successful in stemming spam. Most email spam messages are commercial in nature. Whether commercial or not, many are not only annoying as a form of attention theft, but also dangerous because they may contain links that lead to phishing web sites or sites that are hosting malware or includ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sound Truck
A sound truck is a vehicle equipped with a public address system and loudspeakers, typically used to play recorded messages at high volume to the public while driving through residential areas. They are used in many countries by groups to disseminate political messages, such as by candidates during election campaigns, and in some countries for commercial advertising and promotion. They are also used by public safety authorities during emergencies, such as evacuations, to get information quickly to local populations. The use of sound trucks for advertising is illegal in many jurisdictions, and has been criticized as an example of attention theft. It is legal in Portugal and usually used during election campaigns by political parties. It is also legal in Japan. For the legal situation in the United States see ''Saia v. New York'' (1948) and ''Kovacs v. Cooper'' (1949). In Bagé, Rio Grande do Sul, Brazil, the level of the sound cannot exceed 65 decibels. See also *Sound truc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Push Notification
Push technology or server push is a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server. It is contrasted with pull/get, where the request for the transmission of information is initiated by the receiver or client. Push services are often based on information preferences expressed in advance. It is called a publish/subscribe model. A client "subscribes" to various information "channels" provided by a server; whenever new content is available on one of those channels, the server pushes that information out to the client. Push is sometimes emulated with a polling technique, particularly under circumstances where a real push is not possible, such as sites with security policies that reject incoming HTTP/S requests. General use Synchronous conferencing and instant messaging are typical examples of push services. Chat messages and sometimes files are pushed to the user as soon as they are received by the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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