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Ambush Marketing
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "wikt:ambush, ambushes" an event to compete for exposure against other advertisers. The term was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s. Most ambush marketing campaigns aim to associate a brand with the prominence of a major event, without actually being an "official" partner or sponsor of said event. An advertiser may indirectly ambush an event by alluding to its imagery and Theme (narrative), themes without referencing any specific trademarks associated with it, or in "direct" and "predatory" means—where an advertiser engages in the fraudulent use of official names and trademarks to deliberately mislead consumers. Actions against ambush advertising are most common in sport (where major events such as the FIFA World Cup, Olympic Games, and the Super Bowl are prominent targets), as the pract ...
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Sanford Health Ambush Marketing At Target Field
Sanford may refer to: People *Sanford (given name), including a list of people with the name *Sanford (surname), including a list of people with the name Places United States * Sanford, Florida, the county seat of Seminole County ** Orlando Sanford International Airport, in Sanford, Florida * Sanford, Alabama, a town in Covington County * Sanford, Colorado, a statutory town in Conejos County * Sanford, Georgia, an unincorporated community * Sanford, Kansas, an unincorporated community in Pawnee County * Sanford, Maine, a city in York County ** Sanford (CDP), Maine, a former census-designated place in downtown Sanford * Sanford, Michigan, a village in Midland County * Sanford, Mississippi, an unincorporated community in Covington County * Sanford, New York, a town in Broome County * Sanford, North Carolina, a city in Lee County * Sanford, Texas, a town in Hutchinson County * Sanford, Virginia, a census-designated place in Accomack County * Mount Sanford (Alaska), a shield volca ...
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Street Vendor
A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with costermonger A costermonger, coster, or costard is a street seller of fruit and vegetables in British towns. The term is derived from the words ''Costard (apple), costard'' (a medieval variety of apple) and ''monger'' (seller), and later came to be used to desc ... or peddler A peddler, in British English pedlar, also known as a chapman, packman, cheapjack, hawker, higler, huckster, (coster)monger, colporteur or solicitor, is a door-to-door and/or traveling vendor of good (economics), goods. In England, the term was .... In most places where the term is used, a hawker sells inexpensive goods, handicrafts A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by one’s hand or by using only simple, non-automated relat ..., or food items. Whet ...
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Crowd Control
Crowd control is a public security Public security is the function of governments which ensures the protection of citizens, persons in their territory, organizations, and institutions against threats to their well-being – and to the prosperity of their communities. To meet the i ... practice in which large crowd A crowd leaves the Vienna station on the Washington Metro in 2006. Generally speaking, a crowd is defined as a group of people that have gathered for a common purpose or intent such as at a Demonstration (people), demonstration, a Sport, sport ...s are managed in order to prevent the outbreak of crowd crushes, affray In many legal jurisdictions related to English common law English law is the common law legal system The contemporary national legal systems are generally based on one of four basic systems: civil law, common law, statutory law, reli ..., fights involving drunk and disorderly people or riots A riot () is a form of civil disor ...
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New Zealand
New Zealand ( mi, Aotearoa ''Aotearoa'' (; commonly pronounced by English English usually refers to: * English language English is a West Germanic languages, West Germanic language first spoken in History of Anglo-Saxon England, early medieval England, which h ... ) is an island country An island country or an island nation is a country A country is a distinct territory, territorial body or political entity. It is often referred to as the land of an individual's birth, residence or citizenship. A country may be an indepe ... in the southwestern Pacific Ocean The Pacific Ocean is the largest and deepest of Earth Earth is the third planet from the Sun and the only astronomical object known to harbour and support life. 29.2% of Earth's surface is land consisting of continents and islands. T .... It consists of two main landmasses—the North Island The North Island, also officially named Te Ika-a-Māui, is one of the two main islan ...
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2011 Rugby World Cup
The 2011 Rugby World Cup was the seventh Rugby World Cup The Rugby World Cup is a men's rugby union tournament contested every four years between the top international teams. The tournament was first held in 1987, when the tournament was co-hosted by New Zealand and Australia. The winners are award ..., a quadrennial international rugby union Rugby union, commonly known simply as rugby, is a Contact sport#Terminology, close-contact team sport that originated in England in the first half of the 19th century. One of the Comparison of rugby league and rugby union, two codes of rugby f ... competition inaugurated in 1987. The International Rugby Board World Rugby is the world governing body for the sport of rugby union Rugby union, commonly known simply as rugby, is a close-contact team sport A team is a France_ France_(),_officially_the_French_Republic_(french:_link=no,_République_française),_is_a_transcontinental_country This_is_a_list_o ...
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2003 Cricket World Cup
The 2003 ICC Cricket World Cup was the eighth Cricket World Cup The Cricket World Cup (officially known as ICC Men's Cricket World Cup) is the international championship The International Championship is a professional Snooker world rankings, ranking snooker tournament. The reigning champion is Judd Trump. ..., organised by the International Cricket Council The International Cricket Council (ICC) is the world governing body A governing body is a group of people that has the authority to exercise governance Governance is all the processes of interactions be they through the laws Law ... (ICC). It was co-hosted by South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. With over 60 million people, it is the world's 23rd-most populous nation and covers an area of . South Africa has three capital citie ..., Zimbabwe Zimbabwe (), officially the Republic of Zimbabwe, is a landlock ...
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South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. With over 60 million people, it is the world's 23rd-most populous nation and covers an area of . South Africa has three capital cities: executive Pretoria Pretoria is one of South Africa’s three Capital city, capital cities, serving as the seat of the executive branch of government, and as the host to all foreign embassies to South Africa. Cape Town is the legislature, legislative capital wher ..., judicial Bloemfontein Bloemfontein, ( ; , "fountain of flowers") also known as Bloem, is the capital city A capital or capital city is the holding primary status in a , , , , or other , usually as its seat of the government. A capital is typically a that ph ... and legislative Cape Town Cape Town (: Kaapstad ; : ''iKapa;'') is the second-most populous city in , after , and also the legislative of . Colloquially named the Mother City, it is the of ...
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UEFA Champions League
The UEFA Champions League (abbreviated as UCL) is an annual club football Football is a family of team sport A team is a Union of European Football Associations The Union of European Football Associations (UEFA; ; french: Union Européenne de Football Association; german: Vereinigung Europäischer Fußballverbände) is the administrative body for football, futsal and beach soccer in Europe. It is one ... (UEFA) and contested by List of top-division football clubs in UEFA countries">top-division European clubs, deciding the competition winners through a round robin group stage to qualify for a double-legged knockout format, and a single leg final. It is one of the most prestigious football tournaments in the world and the most prestigious club competition in European football, played by the national league champions (and, for some nations, one or more runners-up) of their national associations. Introduced in 1955 as the ''Coupe des Clubs Champions Européens'' ( ...
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Right Of First Refusal
Right of first refusal (ROFR or RFR) is a contractual right A concession or concession agreement is a grant of rights, land or property by a government, local authority, corporation, individual or other legal entity. Public services such as water supply Water supply is the provision of water ... that gives its holder the option to enter a business transaction with the owner of something, according to specified terms, before the owner is entitled to enter into that transaction with a third party. A first refusal right must have at least three parties: the owner, the third party or buyer, and the option holder. In general, the owner must make the same offer to the option holder ''before'' making the offer to the buyer. The right of first refusal is similar in concept to a call option A call option, often simply labeled a "call", is a contract, between the buyer and the seller of the call option, to exchange a Security_(finance), security at a set price. The ...
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Rogers Arena
Rogers Arena is a multi-purpose arena An arena is a large enclosed platform, often circular or oval-shaped, designed to showcase theatre Theatre or theater is a collaborative form of performing art that uses live performers, usually actors or actresses, to present the e ... located at 800 Griffiths Way in the downtown area of Vancouver Vancouver ( ) is a major city in , located in the region of . As the in the province, the recorded 631,486 people in the city, up from 603,502 in 2011. The area had a population of 2,463,431 in 2016, making it the . Vancouver has the highe ..., British Columbia, Canada. Opened in 1995, the arena was known as General Motors Place (GM Place) from its opening until July 6, 2010, when General Motors Canada General Motors of Canada Company (french: La Compagnie General Motors du Canada), commonly known as GM Canada, is the Canadian subsidiary of General Motors General Motors Company (GM) is an American Multinational corpo ...
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2010 Winter Olympics
)'' , nations = 82 , athletes = 2,626 , events = 86 in 7 sports Sport pertains to any form of competitive Competition arises whenever two or more parties strive for a common goal A goal is an idea of the future or desired result that a person or a group of people envision, Planning, plan and co ... (15 disciplines) , opening = February 12 , closing = February 28 , opened_by = Governor General Michaëlle Jean Michaëlle Jean (; born September 6, 1957) is a Canadian former journalist who served from 2005 to 2010 as , the since . She is the first and Black person to hold this office. Jean was the from 2015 until 2019. She was the first woman to ho ... , cauldron = Catriona Le May Doan Catriona Ann Le May Doan, (born December 23, 1970) is a Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many ...
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Naming Rights
Naming rights are a financial transaction and form of advertising Advertising is a marketing Marketing is the process of intentionally stimulating demand for and purchases of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize ... or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities. The distinctive characteristic for this type of naming rights is that the buyer gets a marketing property to promote products and services, promote customer retentionCustomer retention refers to the ability of a company or product to retain its customers over some s ...
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