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Heineken N.V. is a Dutch brewer which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Tecate; though the portfolio includes Amstel, Fosters (in Europe and Vietnam), Sagres, Cruzcampo, Skopsko, Affligem, Żywiec, Starobrno, Zagorka, Zlatý Bažant, Laško and Birra Moretti. Heineken Heineken Lager Beer is the company's flagship product. It is a 5% abv pale lager that was first brewed in 1868. It is produced by 40 breweries in 39 countries around the world. In 2006, 2.58 billion litres of ''Heineken'' was produced. Since 1975, most Heineken beer is brewed in the Heineken brewery in Zoeterwoude, Netherlands. Other beers produced under the Heineken brand name include: * Heineken Dark * Heineken Oud Bruin * Heineken Premium Light * Heineken Tarwebok Buckler ''Buckler'' is a low alcohol (0.5% abv) pale lager. It was launched in the summer of 1988. There was a r ...
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Cruzcampo
Heineken N.V. is a Dutch brewer which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Tecate; though the portfolio includes Amstel, Fosters (in Europe and Vietnam), Sagres, Cruzcampo, Skopsko, Affligem, Żywiec, Starobrno, Zagorka, Zlatý Bažant, Laško and Birra Moretti. Heineken Heineken Lager Beer is the company's flagship product. It is a 5% abv pale lager that was first brewed in 1868. It is produced by 40 breweries in 39 countries around the world. In 2006, 2.58 billion litres of ''Heineken'' was produced. Since 1975, most Heineken beer is brewed in the Heineken brewery in Zoeterwoude, Netherlands. Other beers produced under the Heineken brand name include: * Heineken Dark * Heineken Oud Bruin * Heineken Premium Light * Heineken Tarwebok Buckler ''Buckler'' is a low alcohol (0.5% abv) pale lager. It was launched in the summer of 1988. There was a ...
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Heineken
Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 February 1864, Gerard Adriaan Heineken (1841–1893) bought De Hooiberg (The Haystack) brewery on the Nieuwezijds Achterburgwal canal in Amsterdam, a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in Paris and it began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France. In Heineken's early years, the beer won four awards: *''Med ...
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Flagship Product
A core product or flagship product is a company's primary promotion, service or product that can be purchased by a consumer. Core products may be integrated into end products, either by the company producing the core product or by other companies to which the core product is sold. Three levels of a product The concept of a Core Product originates from Philip Kotler, in his 1967 book – ''Marketing Management: Analysis, Planning and Control''. It forms the first level of the concept of ''Three Levels of a Product''. Kotler suggested that products can be divided into three levels: core product, actual product and augmented product. The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. The augmented product consists of the measures taken to help the consumer put the actual product to use. By using a mixture of the three levels of product in research a ...
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Barack Obama
Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the United States. He previously served as a U.S. senator from Illinois from 2005 to 2008 and as an Illinois state senator from 1997 to 2004, and previously worked as a civil rights lawyer before entering politics. Obama was born in Honolulu, Hawaii. After graduating from Columbia University in 1983, he worked as a community organizer in Chicago. In 1988, he enrolled in Harvard Law School, where he was the first black president of the '' Harvard Law Review''. After graduating, he became a civil rights attorney and an academic, teaching constitutional law at the University of Chicago Law School from 1992 to 2004. Turning to elective politics, he represented the 13th district in the Illinois Senate from 1997 until 2004, when he ran for the U ...
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Henry Louis Gates
Henry Louis "Skip" Gates Jr. (born September 16, 1950) is an American literary critic, professor, historian, and filmmaker, who serves as the Alphonse Fletcher University Professor and Director of the Hutchins Center for African and African American Research at Harvard University. He is a Trustee of the Gilder Lehrman Institute of American History. He rediscovered the earliest African-American novels, long forgotten, and has published extensively on appreciating African-American literature as part of the Western canon. In addition to producing and hosting previous series on the history and genealogy of prominent American figures, since 2012, Gates has been host of the television series ''Finding Your Roots'' on PBS. It combines the work of expert researchers in genealogy, history, and genetics historic research to tell guests about their ancestors' lives and histories. Early life and education Gates was born in Keyser, West Virginia, to Henry Louis Gates Sr. (c. 1913–2010) a ...
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Arrest Of Henry Louis Gates
On July 16, 2009, Harvard University professor Henry Louis Gates Jr. was arrested at his Cambridge, Massachusetts home by local police officer Sgt. James Crowley, who was responding to a 911 caller's report of men breaking and entering the residence. The arrest initiated a series of events that unfolded under the spotlight of the international news media. The arrest occurred just after Gates returned home to Cambridge after a trip to China to research the ancestry of Yo-Yo Ma for ''Faces of America ''Faces of America'' is a four-part Public Broadcasting Service (PBS) Public television television series hosted by Professor Henry Louis Gates. The series originally aired February 10 – March 3, 2010 from 8–9 p.m. ET.
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Youp Van 't Hek
Joseph Jacobus Maria "Youp" van 't Hek (born 28 February 1954) is a Dutch comedian, author, columnist, singer-songwriter, playwright, and critic. Biography Van 't Hek was born and raised in the Gooi, an upper-class region to the southeast of Amsterdam. In 1973 he changed his name from Joep to Youp. He was one of the founding members of Cabaret NAR (Cabaret Jester). In the early 1980s, Cabaret NAR's success declined and moved on as a solo artist. His big break came in 1983 on KRO's ''De alles is anders-show''. His energetic performance made him a household name overnight. In his 1989 "Oudejaarsconference" (end-of-year show), he ridiculed Buckler, a low-alcohol beer brewed by Heineken. As a result sales plummeted and the brand was eventually withdrawn from the market. has often cited this as the best joke in his career and has subsequently referred to it in all his retrospective shows. Van 't Hek is the brother of field hockey international Tom van 't Hek. Theater perfor ...
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Pasteurization
Pasteurization or pasteurisation is a process of food preservation in which packaged and non-packaged foods (such as milk and fruit juices) are treated with mild heat, usually to less than , to eliminate pathogens and extend shelf life. The process is intended to destroy or deactivate microorganisms and enzymes that contribute to food spoilage or risk of disease, including vegetative bacteria, but most bacterial spores survive the process. The process is named after the French microbiologist Louis Pasteur whose research in the 1860s demonstrated that thermal processing would deactivate unwanted microorganisms in wine. Spoilage enzymes are also inactivated during pasteurization. Today, pasteurization is used widely in the dairy industry and other food processing industries to achieve food preservation and food safety. By the year 1999, most liquid products were heat treated in a continuous system where heat can be applied using a plate heat exchanger or the direct or indirec ...
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Low Alcohol Beer
Low-alcohol beer is beer with little or no alcohol content and aims to reproduce the taste of beer while eliminating (or at least reducing) the inebriating effects of standard alcoholic brews. Most low-alcohol beers are lagers, but there are some low-alcohol ales. Low-alcohol beer is also known as light beer, non-alcoholic beer, small beer, small ale, or near-beer. History Low-alcoholic brews such as small beer date back at least to medieval Europe, where they served as a less risky alternative to water (which often was polluted by feces and parasites) and were less expensive than the full strength brews used at festivals. More recently, the temperance movements and the need to avoid alcohol while driving, operating machinery, taking certain medications, etc. led to the development of non-intoxicating beers. In the United States, according to John Naleszkiewicz, non-alcoholic brews were promoted during Prohibition. In 1917, President Wilson proposed limiting the alcohol conten ...
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Heineken Tarwebok
Heineken Tarwebok (; en, Heineken Wheat Bock) was a bock beer produced by the Dutch brewing company Heineken. The beer was made in the brewery in 's-Hertogenbosch s-Hertogenbosch (), colloquially known as Den Bosch (), is a city and municipality in the Netherlands with a population of 157,486. It is the capital of the province of North Brabant and its fourth largest by population. The city is south of ... in the Netherlands. In the fall of 2020, it was announced that Heineken Tarwebok was removed from the Heineken portfolio.Heineken Tarwebok uit het assortiment
Biernet, 29 October 2020


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* {{Netherlands-cuisine-stub Beer in the Neth ...
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Heineken Premium Light
Heineken Light (labelled as ''Heineken 3'' in Australia) is a light beer brewed by Heineken for the United States market. It was introduced in 2005. Heineken light reportedly has: 90 calories per 12 oz. bottle and 6.8 grams of carbohydrates. The beer has fewer calories, less carbohydrate, and less alcohol than lager beers such as the Heineken Pilsener. The beer has 3.3% alcohol by volume. Launch Heineken started to develop Heineken Premium Light in 2004. The beer was successfully brought on the market in Phoenix, Dallas, Providence, and Tampa in 2005. On 1 March 2006 Heineken Premium Light was launched in all the states of the USA. With 68 million litres of Heineken Premium Light in 2006, the first year exceeded the estimated 40 million litres. For 2007, the estimates are over 100 million litres. Heineken mentioned in the 2006 annual report: "The launch of this first true brand extension was the most important innovation in the actual beer since the Heineken bra ...
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