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Advertising Affiliate
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral. Affiliate marketers may use a variety of methods to generate these sales, including organic search engine optimization, paid search engine marketing, e-mail marketing, content marketing, display advertising, organic social media marketing, and more. Though the largest companies run their own affiliate networks (for example Amazon), most merchants join affiliate networks which provide reporting tools and payment processing. History Origin The concept of revenue sharing—paying commission for referred business—predates affiliate ...
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Affiliate (commerce)
The term affiliate is used to describe the relationship between two entities wherein one owns less than a majority stake in the other's stock. Affiliations can also describe a type of relationship in which at least two different companies are subsidiaries of a larger parent company. Most recently, affiliation has been a popular form of marketing for eCommerce companies. Corporate structure A corporation may be referred to as an "affiliate" of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid the appearance of control. This is sometimes seen with companies that need to avoid restrictive laws (or negative public opinion) on foreign ownership. Affiliate marketings The process where an organization will pay commission to an affiliate to promote their products either through a website, blog, email or social media. Affiliate marketing brings the power of network effects to brand outreach, using curr ...
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Commission (remuneration)
Commissions are a form of variable-pay remuneration for services rendered or products sold. Commissions are a common way to motivate and reward salespeople. Commissions can also be designed to encourage specific sales behaviors. For example, commissions may be reduced when granting large discounts. Or commissions may be increased when selling certain products the organization wants to promote. Commissions are usually implemented within the framework on a sales incentive program, which can include one or multiple commission plans (each typically based on a combination of territory, position, or products). Payments are often calculated using a percentage of revenue, a way for firms to solve the principal–agent problem by attempting to realign employees' interests with those of the firm. However, models other than percentages are possible, such as profit-based approaches, or bonus-based approaches. Commissions allow sales personnel to be paid (in part or entirely) based on products o ...
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Patent
A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A patent is not the grant of a right to make or use or sell. It does not, directly or indirectly, imply any such right. It grants only the right to exclude others. The supposition that a right to make is created by the patent grant is obviously inconsistent with the established distinctions between generic and specific patents, and with the well-known fact that a very considerable portion of the patents granted are in a field covered by a former relatively generic or basic patent, are tributary to such earlier patent, and cannot be practiced unless by license thereunder." – ''Herman v. Youngstown Car Mfg. Co.'', 191 F. 579, 584–85, 112 CCA 185 (6th Cir. 1911) In most countries, patent rights fall under private law and the patent holder mus ...
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Frank Fiore
Frank or Franks may refer to: People * Frank (given name) * Frank (surname) * Franks (surname) * Franks, a medieval Germanic people * Frank, a term in the Muslim world for all western Europeans, particularly during the Crusades - see Farang Currency * Liechtenstein franc or frank, the currency of Liechtenstein since 1920 * Swiss franc or frank, the currency of Switzerland since 1850 * Westphalian frank, currency of the Kingdom of Westphalia between 1808 and 1813 * The currencies of the German-speaking cantons of Switzerland (1803–1814): ** Appenzell frank ** Argovia frank ** Basel frank ** Berne frank ** Fribourg frank ** Glarus frank ** Graubünden frank ** Luzern frank ** Schaffhausen frank ** Schwyz frank ** Solothurn frank ** St. Gallen frank ** Thurgau frank ** Unterwalden frank ** Uri frank ** Zürich frank Places * Frank, Alberta, Canada, an urban community, formerly a village * Franks, Illinois, United States, an unincorporated community * Franks, Missouri, United S ...
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Web Banner
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement. Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for advertisement campaigns may be ...
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Amazon
Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology company Amazon or Amazone may also refer to: Places South America * Amazon Basin (sedimentary basin), a sedimentary basin at the middle and lower course of the river * Amazon basin, the part of South America drained by the river and its tributaries * Amazon Reef, at the mouth of the Amazon basin Elsewhere * 1042 Amazone, an asteroid * Amazon Creek, a stream in Oregon, US People * Amazon Eve (born 1979), American model, fitness trainer, and actress * Lesa Lewis (born 1967), American professional bodybuilder nicknamed "Amazon" Art and entertainment Fictional characters * Amazon (Amalgam Comics) * Amazon, an alias of the Marvel supervillain Man-Killer * Amazons (DC Comics), a group of superhuman characters * The Amazon, a ' ...
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Order Fulfillment
Order fulfillment (in British English: order fulfilment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer. Sometimes, it describes the more narrow act of distribution or the logistics function. In the broader sense, it refers to the way firms respond to customer orders. Classification The first research towards defining order fulfillment strategies was published by Hans Wortmann, and was continued by Hal MatherHal Mather, Competitive manufacturing, Prentice Hall 1988 in his discussion of the P:D ratio, whereby P is defined as the production lead time, i.e. how long it takes to manufacture a product, and D is the demand lead time. D can be viewed as: # The lead time quoted by the firm to the customer # The lead time the customer wishes it was # The competitive lead time Based on comparing P and D, a firm has several basic strategic order fulfillment options: * Engineer-to-order (ETO) - (D>>P) Here, the prod ...
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Geffen Records
Geffen Records is an American record label established by David Geffen and owned by Universal Music Group through its Interscope Geffen A&M Records imprint. Founded in 1980, Geffen Records has been a part of Interscope Geffen A&M since 1999 and has been used by Universal Music as a syndicating division, serving its purpose to operate as a premier label for many new releases since 2003 and its 2017 reboot and at the same time to reissue many releases from recording labels such as Decca Records (exclusively the American pop/rock catalog), Kapp Records, DreamWorks Records, MCA Records, Uni Records, Chess Records, Almo Sounds (Interscope has managed reissues of the label in 2015), Dot Records, and ABC Records (primarily its pop, rock, and R&B recordings). The label has released significant recordings from artists including Elton John, Kylie Minogue, Enya, Counting Crows, Cher, Guns N' Roses, Tesla (band), Tesla, John Lennon, Joni Mitchell, Aerosmith, Neil Young, Peter Gabriel, Donna S ...
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CDNow
CDnow, Inc. was a dot-com company that operated an online shopping website selling compact discs and music-related products. In April 1998, during the dot-com bubble, the company was valued at over $1billion. In July 2000, it was acquired by Bertelsmann Music Group for $117million; shortly thereafter Amazon was contracted to operate the website. At its peak, it employed over 750 people and had offices in Fort Washington, Pennsylvania, New York City, London, and Los Angeles. Establishment and growth CDnow was founded in February 1994 by twin brothers Jason Olim and Matthew Olim in their parents' basement in Ambler, Pennsylvania. Initially launched as a Telnet service in August 1994, CDNow became a retail website in September 1994 using Valley Entertainment, Valley Records Distributors as a drop-ship fulfillment center. With three employees, the company moved near the Penllyn (SEPTA station), Penllyn train station in Lower Gwynedd Township, Montgomery County, Pennsylvania and a coupl ...
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Federated Department Stores
Macy's, Inc. (originally Federated Department Stores, Inc.) is an American conglomerate holding company. Upon its establishment, Federated held ownership of the regional department store chains Abraham & Straus, Lazarus, Filene's, and Shillito's. Bloomingdale's joined Federated Department Stores the following year. Throughout its early history, frequent acquisitions and divestitures saw the company operate a number of nameplates. In 1994, Federated took over the department store chain Macy's. With the acquisition of The May Department Stores Company in 2005, the regional nameplates were retired and replaced by the Macy's and Bloomingdale's brands nationwide by 2006. Ultimately, Federated itself was renamed Macy's, Inc. in 2007. Macy's, Inc., has been headquartered within Macy's Herald Square in New York City since 2020; beforehand, its headquarters was in Cincinnati, Ohio. While Federated had a long history of preserving brand identities in each of their markets since its incep ...
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Fingerhut
Fingerhut is an American catalog/online retailer. Fingerhut was founded in 1948 by William Fingerhut and his brother Manny, selling automobile seat covers. In 1952, the business repositioned itself as a mail order catalog company and diversified its goods to include towels, dishes, and tools. In 1969 the company went public. The Fingerhut family was no longer involved in the business after 1979. In 1994, Fingerhut sponsored the #98 NASCAR Ford Thunderbird for Cale Yarborough Motorsports. Derrike Cope started the year in the #98 car, before he was replaced later on by Jeremy Mayfield. In 1995 the company launched the e-commerce site fingerhut.com. By 1996, Fingerhut was one of the 25 largest credit card issuers in the United States. Today, Fingerhut is distinguished from other online retailers in that customers can pay with credit, and make monthly payments until their orders are paid off. The Fingerhut brand has passed through several ownerships during its existence, including ...
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Prodigy Network
‘’’Prodigy Network’’’ is an online real-estate crowdfunding platform that crowdfunds real-estate investments supported by capital from individual and institutional investors. Its platform provides tools for investors to browse investments, perform due diligence and invest online. It is marketed to international investors and to accredited investors in the United States, and has raised $600 million from investors in 37 countries. History Prodigy Network was founded in 2003 by Rodrigo Nino as a network of brokers interested in offering real-estate investments. After the JOBS Act was enacted, Prodigy Network launched its first crowdfunding campaign in New York City from its building on Wall Street. In October 2013, Prodigy Network financed a landmark building located in New York’s Financial District. By November 2013 Prodigy raised $200 million with the completion of a crowdfunding campaign for the tallest building in the country in Bogotá, Colombia. In June 2014, t ...
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