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Admail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, " pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis. Postal services Postal systems offer lower ra ...
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Direct Mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, " pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis. Postal services Postal systems offer lower ra ...
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Canada Post
Canada Post Corporation (french: Société canadienne des postes), trading as Canada Post (french: Postes Canada), is a Crown corporation that functions as the primary postal operator in Canada. Originally known as Royal Mail Canada (the operating name of the Post Office Department of the Canadian government founded in 1867, french: Poste Royale Canada), rebranding was done to the "Canada Post" name in the late 1960s, even though it had not yet been separated from the government. On October 16, 1981, the Canada Post Corporation Act came into effect. This abolished the Post Office Department and created the present-day Crown corporation which provides postal service. The act aimed to set a new direction for the postal service by ensuring the postal service's financial security and independence. Canada Post provided service to more than 16 million addresses and delivered nearly 8.4 billion items in 2016 and consolidated revenue from operations reached $7.88 billion. Delivery take ...
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Bulk Mail
Bulk mail broadly refers to mail that is mailed and processed in bulk at reduced rates. The term is sometimes used as a synonym for advertising mail. The United States Postal Service (USPS) defines bulk mail broadly as "quantities of mail prepared for mailing at reduced postage rates." The preparation includes presorting and placing into containers by ZIP code. The containers, along with a manifest, are taken to an area in a post office A post office is a public facility and a retailer that provides mail services, such as accepting letters and parcels, providing post office boxes, and selling postage stamps, packaging, and stationery. Post offices may offer additional serv ... called a bulk-mail-entry unit. The presorting and the use of containers allow highly automated mail processing, both in bulk and piecewise, in processing facilities called bulk mail centers (BMCs). In 2009, the USPS announced plans to streamline sorting and delivery. BMCs were renamed Network D ...
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Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ...
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Free Congress Research And Education Foundation
The Free Congress Research and Education Foundation, also known as the Free Congress Foundation or FCF, was a conservative think tank founded by Paul Weyrich. It was based near Capitol Hill in Washington, D.C. After Paul Weyrich's death in 2008, the Foundation was headed by former Virginia governor Jim Gilmore. Under Gilmore's leadership, the Free Congress Foundation was refocused on economic issues and not social issues. Eventually, the entire organization was renamed to American Opportunity, and is now based in Alexandria, Virginia. Origin In the 1960s and 1970s, the labor union-backed National Committee for an Effective Congress was highly influential. In 1974, in part to counteract its influence, Weyrich founded the Committee for the Survival of a Free Congress (CSFC), whose name implied that the United States Congress should stop being dominated by labor and other liberal-leaning interest groups. The CSFC was organized as a grassroots organization focused on elective po ...
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Response Dynamics, Inc
Response may refer to: *Call and response (music), musical structure *Reaction (other) *Request–response **Output or response, the result of telecommunications input *Response (liturgy), a line answering a versicle *Response (music) or antiphon, a response to a psalm or other part of a religious service *Response, a phase in emergency management * Response rate (survey) Proper names and titles *''Response'', a print and online magazine of Christian thought published by Seattle Pacific University * ''Response'' (album), a studio album by Phil Wickham *Response (company), a call centre company based in Scotland * ''The Response'' (film) *The National War Memorial (Canada), titled ''The Response'' *The Northumberland Fusiliers Memorial in Newcastle upon Tyne, titled "The Response" See also *Action (other) *Answer (other) *Reply (other) *Response variable, or the realization thereof *Responsions, an examination formerly required for a degree at O ...
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National Congressional Club
The National Congressional Club (NCC) was a political action committee formed by Tom Ellis in 1973 and controlled by Jesse Helms, who served as a Republican Senator from North Carolina from 1973 to 2003. The NCC was originally established as the Congressional Club of North Carolina to cover Helms's campaign debt for the Senatorial elections of 1973. It was described as a "vast and sophisticated enterprise." As a political fundraiser, Helms had few rivals. The National Congressional Club, had "computerized lists of hundreds of thousands of contributors" and a "state-of-the-art" direct-mail operation that raised millions for Helms and other conservative candidates. Almost seventy percent of its regular contributors were from outside North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georg ...
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Richard Viguerie
Richard Art Viguerie (; born September 23, 1933) is an American conservative figure, pioneer of political direct mail and writer on politics. He is the current chairman of ConservativeHQ.com. Life and career Viguerie was born in Golden Acres, Texas, the son of Elizabeth (née Stoufflet) and Arthur Camile Viguerie. He has Cajun ancestry. His father worked as a middle-management executive for a petrochemical company, and his mother was a practical nurse. Neither of his parents were interested in politics. Viguerie recalled what caused him to become political "was when MacArthur was fired. I was tremendously frustrated and outraged, and mad as heck at Truman... What cemented my conservative philosophy was Joe McCarthy... I was a young kid and had read Bill Buckley and one or two other books. I believed in what McCarthy did. Even when he was inaccurate, he articulated the concern about a very big problem. There are Communists in this world and that is not a figment of a few righ ...
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Junk Mail Collection
Junk may refer to: Arts and entertainment * ''Junk'' (film), a 2000 Japanese horror film * '' J-U-N-K'', a 1920 American film * ''Junk'' (novel), by Melvin Burgess, 1996 * ''Junk'', a novel by Christopher Largen Music Groups * Junk (band), a British pop band Albums * ''Junk'', by Ferry Corsten, 2006 * ''Junk'', by Jejune, 1997 * ''Junk'', by Junk (band), 1995 * ''Junk'' (M83 album), 2016 Songs * "Junk" (song), written by Paul McCartney in 1970 * "Junk", song from Zico Chain's ''Food'' album Other uses in arts and entertainment * '' Junk: Record of the Last Hero'', a shōnen manga series by Kia Asamiya * '' Junk: The Golden Age of Debt'', a play by Ayad Akhtar Finance * Junk bond * Junk status, a debt credit rating People * Bruno Junk (1929–1995), Estonian race walker, two-time Olympic bronze medal winner * Janson Junk (born 1996), American baseball pitcher * Sebastian Junk (born 1983), German Paralympic judoka * Wilhelm Junk (1866–1942), Czech-born antiquarian bo ...
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Campaign Management Tools
In the past, political campaigns were conducted using traditional methods of personal contact, such as television and radio media purchasing, print advertising and direct mail. However, the rising popularity of the Internet has changed how campaigns talk to voters, and also how campaigns maintain communications between staff members, volunteers and political consultants, and getting the campaign message out via the web, e-mail and interactive web forms. Campaigns are also utilizing an increasing number of tools that assist with accounting, contact management, and handling increasingly complicated government regulations. The exact best implementation of these sort of tools is under debate. Politicians in many states have started websites and weblogs (or "blogs") with a variety of degrees of success. Social software has been used to benefit politicians. However, at the same time, companies are offering tools that push the edge of social responsibility, including Spamming. Oth ...
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Database Marketing
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing. The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built. There are two main types of marketing databases, 1) Consumer databases, and 2) business databases. Consumer databases are primarily geared towards companies that sell to consumers, often abbreviated as usiness-to-con ...
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World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing military alliances: the Allies and the Axis powers. World War II was a total war that directly involved more than 100 million personnel from more than 30 countries. The major participants in the war threw their entire economic, industrial, and scientific capabilities behind the war effort, blurring the distinction between civilian and military resources. Aircraft played a major role in the conflict, enabling the strategic bombing of population centres and deploying the only two nuclear weapons ever used in war. World War II was by far the deadliest conflict in human history; it resulted in 70 to 85 million fatalities, mostly among civilians. Tens of millions died due to genocides (including the Holocaust), starvation, ma ...
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