Average Minute Audience
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Average Minute Audience
Average minute audience (AMA) is a type of measurement that directly reflects the television audience size. It is calculated by averaging the number of viewers for each minute of programming throughout the event. It is commonly used by broadcasters, advertisers, and researchers to evaluate the performance and popularity of TV content. AMA can vary depending on the target group, but generally the higher the value, the greater the popularity of the program. Target groups could include age, gender, ethnicity, religion, or any combination of these. AMA can also be reported for different time periods, such as live, same-day, or delayed viewing. The term "average minute audience" is a standard metric used in television audience measurement. According to Nielsen Media Research, it is defined as "the average number of individuals or (homes or target group) viewing a TV channel, which is calculated per minute during a specified period of time over the program duration." It reflect ...
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Representative Sample
In statistics, quality assurance, and survey methodology, sampling is the selection of a subset (a statistical sample) of individuals from within a statistical population to estimate characteristics of the whole population. Statisticians attempt to collect samples that are representative of the population in question. Sampling has lower costs and faster data collection than measuring the entire population and can provide insights in cases where it is infeasible to measure an entire population. Each observation measures one or more properties (such as weight, location, colour or mass) of independent objects or individuals. In survey sampling, weights can be applied to the data to adjust for the sample design, particularly in stratified sampling. Results from probability theory and statistical theory are employed to guide the practice. In business and medical research, sampling is widely used for gathering information about a population. Acceptance sampling is used to determine if ...
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Live Television
Live television is a television production broadcast in real-time, as events happen, in the present. In a secondary meaning, it may refer to streaming television over the Internet when content or programming is played continuously (not on demand). For example, the Pluto TV app has two categories for viewing: "Live TV" & "On Demand." On its website, Xfinity states "Watch TV series and top rated movies live and on demand with Xfinity Stream." In most cases live programming is not being recorded as it is shown on TV, but rather was not rehearsed or edited and is being shown only as it was recorded prior to being aired. Shows broadcast live include newscasts, morning shows, awards shows, sports programs, reality programs and, occasionally, episodes of scripted television series. Live television was more common until the late 1950s, when videotape technology was invented. Because of the prohibitive cost, adoption was slow, and some television shows remained live until the 1970s, ...
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History Of Television
The concept of television was the work of many individuals in the late 19th and early 20th centuries. The first practical transmissions of moving images over a radio system used mechanical rotating perforated disks to scan a scene into a time-varying signal that could be reconstructed at a receiver back into an approximation of the original image. Development of television was interrupted by the Second World War. After the end of the war, all-electronic methods of scanning and displaying images became standard. Several different standards for addition of color to transmitted images were developed with different regions using technically incompatible signal standards. Television broadcasting expanded rapidly after World War II, becoming an important mass media, mass medium for advertising, propaganda, and entertainment. Television broadcasts can be distributed over the air by VHF and UHF radio signals from terrestrial transmitting stations, by microwave signals from Earth orbi ...
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Online And Offline
In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or "on the line") could refer to any piece of equipment or functional unit that is connected to a larger system. Being online means that the equipment or subsystem is connected, or that it is ready for use. "Online" has come to describe activities performed on and data available on the Internet, for example: "online identity", "online predator", "online gambling", "online game", "online shopping", "online banking", and "online learning". Similar meaning is also given by the prefixes "cyber" and "e", as in the words "cyberspace", "cybercrime", "email", and "ecommerce". In contrast, "offline" can refer to either computing activities performed while disconnected from the Internet, or alternatives to Internet activities (such as shopping in bri ...
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Video On Demand
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of over-the-air programming was the most common form of media distribution. As Internet and IPTV technologies continued to develop in the 1990s, consumers began to gravitate towards non-traditional modes of content consumption, which culminated in the arrival of VOD on televisions and personal computers. Unlike broadcast television, VOD systems initially required each user to have an Internet connection with considerable bandwidth to access each system's content. In 2000, the Fraunhofer Institute IIS developed the JPEG2000 codec, which enabled the distribution of movies via Digital Cinema Packages. This technology has since expanded its services from feature-film productions to include broadcast television programmes and has led to lower bandw ...
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Online Streaming
Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content itself. Distinguishing delivery method from the media applies specifically to telecommunications networks, as most of the traditional media delivery systems are either inherently ''streaming'' (e.g. radio, television) or inherently ''non-streaming'' (e.g. books, videotape, audio CDs). There are challenges with streaming content on the Internet. For example, users whose Internet connection lacks sufficient bandwidth may experience stops, lags, or poor buffering of the content, and users lacking compatible hardware or software systems may be unable to stream certain content. With the use of buffering of the content for just a few seconds in advance of playback, the quality can be much improved. Livestreaming is the real-time delivery of con ...
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Television Consumption
Television consumption is a major part of media consumption in Western culture. Similar to other high-consumption ways of life, television watching is prompted by a quest for pleasure, escape, and "anesthesia." Obsessively watching television can be compared with common criteria for addictions, such as the inability to function at work or home, and negative consequences may arise from heavy or addictive consumption. Statistics In the US, there are an estimated 119.9 million TV households in the TV season 2018/19. In 2017, an average U.S. consumer spent 238 minutes (3h 58min) daily watching TV. While overall media consumption continues to rise, live TV consumption was on the decline in 2016. In 2009 the numbers were generally lower but still amounted to 9 years in front of the screen for an average 65-year-old American (more than 4 h/day, 28 h/week). Given the 30% of local TV news broadcast time devoted to advertising, this results in 2 million TV commercials seen by the aver ...
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Fan Base
A fandom is a subculture composed of fans characterized by a feeling of empathy and camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significant portion of their time and energy involved with their interest, often as a part of a social network with particular practices, differentiating fandom-affiliated people from those with only a casual interest. A fandom can grow around any area of human interest or activity. The subject of fan interest can be narrowly defined, focused on something like an individual celebrity, or encompassing entire hobbies, genres or fashions. While it is now used to apply to groups of people fascinated with any subject, the term has its roots in those with an enthusiastic appreciation for sports. Merriam-Webster's dictionary traces the usage of the term back as far as 1903. Many fandoms overlap. There are a number of large conventions that cater to fandom su ...
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Gross Rating Point
In advertising, a gross rating point (GRP) measures impact. GRPs help answer ''how often'' "must someone see it before they can readily recall it" and "how many times" does it take before the desired outcome occurs. Overview Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly defined target audience.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoinCom ...
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Demography
Demography () is the statistics, statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and Population dynamics, dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of Social actions, social actors can change across time through processes of birth, death, and Human migration, migration. In the context of human biological populations, demographic analysis uses Public records, administrative records to develop an independent Approximation, estimate of the population. Demographic analysis estimates are often considered a reliable stan ...
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Shanghai People Watch Expo Opening Ceremony On Big TV 30apr10 300
Shanghai (; , , Standard Chinese, Standard Mandarin pronunciation: ) is one of the four Direct-administered municipalities of China, direct-administered municipalities of the China, People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowing through it. With a population of 24.89 million as of 2021, Shanghai is the List of cities in China by population and built-up area, most populous urban area in China with 39,300,000 inhabitants living in the Shanghai metropolitan area, the List of largest cities, second most populous city proper in the world (after Chongqing) and the only List of cities by GDP, city in East Asia with a GDP greater than its corresponding capital. Shanghai ranks List of administrative divisions of Greater China by Human Development Index, second among the administrative divisions of Mainland China in Human Development Index, human development index (after Beijing). As of 2018, the Greater ...
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