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Advertorials
An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946. In printed publications, the advertisement is usually written to resemble an objective article and designed to ostensibly look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a segment on a talk show or variety show. In radio, these can take the form of a radio commercial or a discussion between the announcer and representative. The concept of internet-based advertorials is linked to native advertising; however, whether the two terms are synonymous is contested. Types Advertorials can be classified into three types: * Image advertorials: The organization running the advertisement wants to produc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
9am With David & Kim
''9am with David & Kim'' is an Australian morning show which premiered on Monday 30 January 2006 on Network Ten. It aired live from 9am - 11am weekdays, and was hosted by musician and former '' Getaway'' reporter David Reyne and former ''National Nine News'' presenter and journalist Kim Watkins. Fill in presenters have included Ann-Maree Biggar, Christi Malthouse, Corinne Grant, Kathryn Robinson, Stephen Quartermain and music mogul Ian Dickson. The program replaced long time morning program '' Good Morning Australia'' with Bert Newton, which finished in late 2005, after Bert Newton returned to the Nine Network. Sandy Paterson was the executive producer of the program. Throughout its run the show had struggled behind competing programs '' The Morning Show'' and ''Mornings with Kerri-Anne'', averaging around 50,000 viewers an episode. Demise In August 2009, Reyne announced that he will be leaving 9am at the end of the year, after 4 years with the show and Ten. On 7 December 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Circle (TV Program)
''The Circle'' was an Australian morning talk show that was aired on Network Ten from 9 February 2010 to 3 August 2012. The show was presented by Gorgi Coghlan, Yumi Stynes, Chrissie Swan and Denise Drysdale and aired in a daytime slot on Network Ten. Ten cancelled the program on 30 July 2012, with the last episode on 3 August 2012. Presenters Colin Lane replaced Coghlan in early 2011 while she was on maternity leave. In August and September 2011, Swan took maternity leave, with various guest hosts (including Lane) taking her role during that time. History The show was announced on 16 January 2010 as a replacement for the network's previous morning show, ''9am with David and Kim'' and debuted 9 February 2010. Denise Drysdale and Chrissie Swan were part of the original hosting team. After two years with the program they resigned at the end of 2011 season with Drysdale spending more time with family following the birth of her grandson and Swan announced her decision to move ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Native Advertising
Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. The word ''native'' refers to this coherence of the content with the other media that appear on the platform. These ads reduce a consumers' ad recognition by blending the ad into the native content of the platform, even if it is labeled as "sponsored" or "branded" content. Readers may have difficulty immediately identifying them as advertisements due to their ambiguous nature, especially when deceptive labels such as "From around the web" are used. In recent years, consumers have responded more positively to advertising appealing to emotion with some advertisers seeking to have their ads integrated into entertainment that is being presented. These types of integrated advertisements allow businesses to be associated with content that is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mornings With Kerri-Anne
''Kerri-Anne'' was an Australian morning television program shown on the Nine Network, hosted by Kerri-Anne Kennerley. It was broadcast on weekdays at 9am for two hours. The final episode of the series was on 25 November 2011. It was replaced by ''Today Extra'', hosted by Sonia Kruger and David Campbell. History The program debuted on 28 October 2002 on the Nine Network to compete against Network Ten's '' Good Morning Australia'' with Bert Newton. The show began as a one-hour program from 9:30 to 10:30 am five days a week. In the program's second season in 2003, the show progressed to an hour and a half from 9:30 to 11:00am. After the network's decision to rest ''Here's Humphrey'', which had been broadcast since 1965, the show began its third season as a two-hour program from 9:00 to 11:00am. ''Mornings'' proved to be a success against ''Good Morning Australia'' and, by the end of 2005, Newton announced that he would be returning to the Nine Network. As a result, Network Ten ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GMA With Bert Newton
Good Morning Australia (or ''GMA''), also known as GMA with Bert Newton, originally titled ''The Morning Show'', was an Australian breakfast television variety program on Network Ten hosted by Bert Newton between 20 January 1992 and 16 December 2005 featuring regular segments and celebrity guests The program aired from 9:00am – 11:00am (9:00am – 11:30am for most of its run). The show was a lead in to the 11:30 News. Program history Good Morning Australia (GMA) debuted on Network Ten on 20 January 1992 with the title ''The Morning Show'', changing its name the following year from 1 February 1993 to ''Good Morning after the breakfast news program with the same name on the same network had previously aired between 1981 and December 1992. ''Good Morning Australia'' itself replaced the long running Sydney based Til-Ten which was presented by Joan McInnes. ''GMA'' was Australia's first national morning talk program, unchallenged ratings wise until October 2002, until the Ni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nine Network
The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television networks in Australia. From 2017 to 2021, the network's slogan has been "We Are the One". Since 2021, the network has changed its slogan back to the iconic Golden Era slogan "Still the One". As of 2022, the Nine Network is the second-rated television network in Australia, behind the Seven Network, and ahead of the ABC TV, Network 10 and SBS. History Origins The Nine Network's first broadcasting station was launched in Sydney, New South Wales, as TCN-9 on 16 September 1956 by ''The Daily Telegraph'' owner Frank Packer. John Godson introduced the station and former advertising executive Bruce Gyngell presented the first programme, ''This Is Television'' (so becoming the first person to appear on Australian television). Later that year, G ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prasar Bharati
Prasar Bharati (abbreviated as PB; Hindi: ''Praśar Bharati'', lit. Indian Broadcaster) is India's State media, state-owned public broadcaster, headquartered in New Delhi. It is a Statutory corporation, statutory autonomous body set up by an Act of Parliament and comprises the Doordarshan Television Network and All India Radio, Akashvani All India Radio, which were earlier media units of the Ministry of Information and Broadcasting (India), Ministry of Information and Broadcasting. The Parliament of India passed the Prasar Bharati Act to grant this autonomy in 1990, but it was not enacted until 15 September 1997. The Prasar Bharati board chairperson's position remains vacant since Dr A. Surya Prakash finished his second term in February 2020. He had succeeded Dr Mrinal Pande. Sh. Gaurav Dwivedi is the CEO of Prasar Bharati (he succeeded Shashi Shekhar Vempati who was the CEO until June 2022). Reuters Institute Digital News Report 2021 revealed that DD News and All India Radio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Today (Australian TV Program)
''Today'' (also referred to as ''The Today Show'') is an Australian breakfast television program, with an infotainment base, currently hosted by Karl Stefanovic and Sarah Abo and includes news and weather updates. It broadcast weekdays on the Nine Network. The show also has a weekend edition called ''Weekend Today'' ''Today'' airs each weekday after '' Nine News: Early Edition'' and runs from 5:30 am to 9:00 am before ''Today Extra'', an extended light entertainment program, hosted by David Campbell and Sylvia Jeffreys. The show is broadcast from the Nine Network TCN studios in North Sydney, a suburb located on the North Shore of New South Wales. Although not affiliated with, the program shares a similiar infotainment format and title of the long running United States. History Officially launched as The National Today Show, ''Today'' is Australia's longest running morning breakfast news program. The show premiered on 28 June 1982. The original hosts, Steve Liebmann and S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Today Extra
''Today Extra'' is an Australian morning talk show, with an infotainment base, hosted by David Campbell and Sylvia Jeffreys. The show airs between 9:00 am and 11:30 am weekdays and follows the Nine Network's breakfast news program ''Today'', with both programs closely interlinked. The show is broadcast from the Nine Network studios in North Sydney, a suburb located on the North Shore of Sydney, New South Wales. History The show premiered on the Nine Network on 6 February 2012 as Mornings and features interviews, live music performances and segments on cooking, lifestyle, fashion and beauty, entertainment and a wide range of other topics. ''Mornings'' replaced the long-running breakfast show''Kerri-Anne.'' In January 2015, Nine relaunched ''Mornings'' with a new set and logo. Wendy Kingston and Georgie Gardner filled in for Sonia Kruger whilst she was on maternity leave. Kingston presented on Monday and Gardner presented from Tuesday to Friday. They presented until ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Campbell (Australian Musician)
David Joseph Campbell (born 6 August 1973) is an Australian singer and actor. He is the son of singer Jimmy Barnes.David Campbell duets with dad Jimmy Barnes, and marries news.com.au, 30 November 2008. Career Theatre career Campbell began working professionally in Australia in 1993, after extensive training in youth theatre, during which he won an Australia Day award for his contribution to youth stars. Campbell attracted attention in Sydney with his role in the hit Australian play ''Relative Merits''. In 1995 Campbell starred in the revival of Alex Harding's musical, '' |
Sonia Kruger
Sonia Melissa Kruger (born 28 August 1965) is an Australian television presenter and media personality, who has been a prominent figure in the media for over 20 years. Kruger is currently the host of '' Big Brother Australia'' and a presenter on ''The Voice Australia''. She is best known for co-hosting the popular Australian version of '' Dancing with the Stars'' and for the role of Tina Sparkle in the dark 1992 film '' Strictly Ballroom''. Kruger has also been a co-host of ''Today Extra''. During her time at the Seven Network, Kruger has also reported for numerous other events, including the network's coverage of the Olympics, the Melbourne Cup and the Australian Open. Early life Born in Toowoomba, Queensland, she attended Beenleigh State High School, completing Year 12 in 1982. Kruger completed an arts degree at the University of Technology, Sydney, and taught dance at the National Institute of Dramatic Art (NIDA) in Sydney. Career In 1992, Kruger came to prominence in her a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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