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Advertising Media Selection
Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options. The media industry is dynamic - new advertising media options are constantly emerging. Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information. Types of advertising media The selection of advertising media for a given campaign requires a deep and rich understanding of the media options available. Television advertising Television advertising offers the benefit of reaching large numbers in a single exposure. T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yonge & Gould, Toronto
Yonge is a surname. Notable people with the surname include: * Charles Duke Yonge (1812–1891), English historian and translator of Philo of Alexandria * Maurice Yonge, Charles Maurice Yonge (1899–1986), British marine biologist * Charlotte Mary Yonge (1823–1901), English author * Sir George Yonge, 5th Baronet (1731–1812), British Secretary at War and the namesake of Yonge Street * Jane Yonge, New Zealand theatre director * John Yonge (1465–1516), English bishop and diplomat * Sir John Yonge, 1st Baronet (1603–1663), English merchant and Member of Parliament * Nicholas Yonge (1560–1619), English Renaissance singer and publisher * Roby Yonge (1943–1997), American radio DJ * Thomas Yonge or Young (1405–1476), MP for Bristol and Gloustershire, justice of the Common Pleas and the King's Bench * Walter Yonge of Colyton (1579–1649), English lawyer, merchant and Member of Parliament * Sir Walter Yonge, 2nd Baronet (1625–1670) * Sir Walter Yonge, 3rd Baronet (1653–1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Game
An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PC game, PCs, Console game, consoles and mobile game, mobile devices, and span many video game genre, genres, including first-person shooters, Strategy video game, strategy games, and massively multiplayer online role-playing games (MMORPG). In 2019, revenue in the online games segment reached $16.9 billion, with $4.2 billion generated by China and $3.5 billion in the United States. Since 2010s, a common trend among online games has been operating them as games as a service, using monetization schemes such as loot boxes and battle passes as purchasable items atop Free-to-play, freely-offered games. Unlike purchased retail games, online games have the problem of not being permanently playable, as they require special Game server, servers in order to function. The de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Numeris
Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the primary provider of viewership numbers for television and radio broadcasters in Canada. History Numeris was founded by the Canadian Association of Broadcasters on May 11, 1944 as the Bureau of Broadcast Measurement. In 1964, it became the first ratings service in the world to introduce computerized sample selection. In 2004, the organization began a joint venture with Nielsen Media Research to adopt its Portable People Meter system for television audience measurement. The organization officially shortened its name to BBM Canada in 2001; despite this, many outlets still referred to the organization under its previous name. In late December 2011, BBM sued Canadian technology company Research in Motion for trademark infringement, as it uses the "BBM" acronym to r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcasters' Audience Research Board
The Broadcasters Audience Research Board (BARB) is a British organisation that compiles audience measurement and television ratings in the United Kingdom. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by JICTAR (Joint Industry Committee for Television Audience Research), whilst the BBC did their own audience research. BARB is jointly owned by the BBC, ITV, Channel 4, Channel 5, Sky and the Institute of Practitioners in Advertising. Participating viewers have a box on top of their TV sets which tracks the programmes they watch. Business Currently, BARB have approximately 5,100 homes (equating to approximately 12,000 individuals) participating in the panel. This means that with a total UK population of 65,648,100, according to the 2016 census, each viewer with a BARB reporting box represents over 5,000 people. The box records exactly what programmes they watch, and the panelists indicate who is in the room watching by pressing a butt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
RAJAR
Radio Joint Audience Research Limited (RAJAR) was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the BBC and RadioCentre. RAJAR's predecessor was called Joint Industry Committee on Radio Audience Research (JICRAR). Prior to this, the BBC and RadioCentre's predecessor CRCA carried out their own measurements independently of each other. Structure The company operates as a Joint Industry Committee (JIC) and its Board is chaired by an independent Chairman. It has shareholder representation from the BBC and the commercial sector, as well as the, Institute of Practitioners in Advertising (IPA) and the Incorporated Society of British Advertisers (ISBA). The company is a non- profit making entity. Purpose and methodology RAJAR collects information on behalf of over 300 BBC and Ofcom Licensed commercial radio stations, ranging from very small local services to the national networks. Station listen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
OzTAM
OzTAM is an Australian audience measurement research firm that collects and markets television ratings data. It is jointly owned by the Seven Network, the Nine Network and Network Ten, and is the official source of television ratings data for all metropolitan television in Sydney, Melbourne, Brisbane, Adelaide and Perth as well as subscription services (such as Foxtel) on a national basis. OzTAM was created in 1999 after the Seven and Ten Networks led a call for a re-tendering of the contract to provide audience ratings. Executives from both networks were concerned that the previous ratings service did not accurately reflect viewing levels for their channels. Prior to OzTAM, the dominant metropolitan ratings company was Nielsen Media Research. The two companies competed for a short time, before Nielsen pulled out. Nielsen continues to be active in some regional areas. There are ten official survey periods, of four weeks each, covering 40 weeks of the year, excluding 2 weeks ov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commercial Radio Australia
Commercial Radio Australia (CRA) is the peak body for the commercial radio broadcasting industry in Australia. CRA was formed in 1930 as the Federation of Australian Radio Broadcasters. It provides representation and advocacy on common statutory, regulatory, and technical matters of concern; develops standards including the code of practice; manages industry-wide research and reporting, including the collection of audience ratings data; and runs the . As of 2018, CRA had 260 members, representing 99 per cent of Australian commercial radio licensees. About In 1924, Australia introduced B-class radio licences for stations that would be fully funded by advertising rather than by a listener licence fee. In 1928, B-class licence holders decided to form a federation of state organisations, the Australian Federation of B"Broadcasting Stations (AFBS), to represent and advance their common interests including against the A-class licence holders. This was renamed in 1930 as the Austra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Click Through Rate
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.American Marketing Association Dictionary. . Retrieved 2012-11-02. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoinCommon Language in Marketing Project Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website HotWired in 1994, had a 44% click-through rate. With time, the overall rate of user's clicks on webpage banner ads has decreased. Purpose The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign. Generally, the higher the CTR, the more effective the marketing campaign has been at bringing people to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Out-of-home Media
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories. These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses. Currently, the United Kingdom and France are Western Europe's first and second largest markets for OOH, respectively. Data from Outsmart (formerly the Outdoor Media Centre), the UK's out-of-home advertising trade association, shows that digi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
A Serviceman Accesses Social Media Channels Using An IPad, Outside MOD Main Building In London MOD 45156052
A, or a, is the first letter and the first vowel of the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''a'' (pronounced ), plural ''aes''. It is similar in shape to the Ancient Greek letter alpha, from which it derives. The uppercase version consists of the two slanting sides of a triangle, crossed in the middle by a horizontal bar. The lowercase version can be written in two forms: the double-storey a and single-storey ɑ. The latter is commonly used in handwriting and fonts based on it, especially fonts intended to be read by children, and is also found in italic type. In English grammar, " a", and its variant " an", are indefinite articles. History The earliest certain ancestor of "A" is aleph (also written 'aleph), the first letter of the Phoenician alphabet, which consisted entirely of consonants (for that reason, it is also called an abjad to distinguish it fro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Piccadilly Circus, London - At Night - Lyca Mobile And Hyundai (6438384381)
Piccadilly () is a road in the City of Westminster, London, to the south of Mayfair, between Hyde Park Corner in the west and Piccadilly Circus in the east. It is part of the A4 road that connects central London to Hammersmith, Earl's Court, Heathrow Airport and the M4 motorway westward. St James's is to the south of the eastern section, while the western section is built up only on the northern side. Piccadilly is just under in length, and it is one of the widest and straightest streets in central London. The street has been a main thoroughfare since at least medieval times, and in the Middle Ages was known as "the road to Reading" or "the way from Colnbrook". Around 1611 or 1612, a Robert Baker acquired land in the area, and prospered by making and selling piccadills. Shortly after purchasing the land, he enclosed it and erected several dwellings, including his home, Pikadilly Hall. What is now Piccadilly was named Portugal Street in 1663 after Catherine of Braganza, wife ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geographic Targeting
Geographic targeting is a viable way for resource allocation, especially to alleviate poverty in a country. In this context, public expenditure and policy interventions can be deployed to reach the neediest people in the poorest areas. Geographical targeting for poverty alleviation employs a variety of techniques, such as database, and geographic information systems to construct poverty map A poverty map is a map which provides a detailed description of the spatial distribution of poverty and inequality within a country. It combines individual and household (micro) survey data and population (macro) census data with the objective o ...s. References Geography {{geo-term-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
