|
Ad Fraud
Ad fraud (also referred to as ''Click Fraud or PPC Fraud)'' is concerned with the practice of fraudulently representing online advertisement impressions, clicks, conversion or data events in order to generate revenue. Ad-frauds are particularly popular among cybercriminals While ad fraud is frequently associated with banner ads, video ads and in-app ads, click fraud has been associated with search marketing, mobile advertising and conversion fraud with affiliate marketing. AppsFlyer estimates financial exposure to app install fraud in Q1 of 2018 was as much as $800 million. Ad fraud is the categorical term inclusive of all forms of online advertising fraud. A successful ad-fraud campaign generally involves a sophisticated combination of Identity fraud and attribution fraud: for instance, sending fake traffic through bots using fake social accounts and falsified cookies; bots will click on the ads available on a scam page that is faking a famous brand. In 2004 Google's CFO Geor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Click Fraud
Click, Klick and Klik may refer to: Airlines * Click Airways, a UAE airline * Clickair, a Spanish airline * MexicanaClick, a Mexican airline Art, entertainment, and media Fictional characters * Klick (fictional species), an alien race in the game ''Alternity'' * Click, a minor character in The Rock-afire Explosion Music Stage Show Film * ''Click'' (2006 film), an American comedy starring Adam Sandler * ''Click'' (2010 film), a Hindi horror film Music * ''The Click'' (album), a 2017 album by pop band AJR * Click track Artists * The Click, an American hip hop group Songs * "Click" (ClariS song) * "Click" (Charli XCX song) * "The Click" (song), a song by Good Charlotte * "Click", a song by Anahí, Ale Sergi and Jay de la Cueva * "Click", a song by Little Boots from '' Hands'' Print * ''Click'' (comics) * Click (novel) * '' Click!'', a newspaper * ''Click'', a science magazine for children by the publishers of ''Spider'' * "Click", a short story by R. L. Stine in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google lead ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Affiliate Marketing
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral. Affiliate marketers may use a variety of methods to generate these sales, including organic search engine optimization, paid search engine marketing, e-mail marketing, content marketing, display advertising, organic social media marketing, and more. Though the largest companies run their own affiliate networks (for example Amazon), most merchants join affiliate networks which provide reporting tools and payment processing. History Origin The concept of revenue sharing—paying commission for referred business—predates affiliat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Identity Fraud
Identity fraud is the use by one person of another person's personal information, without authorization, to commit a crime or to deceive or defraud that other person or a third person. Most identity fraud is committed in the context of financial advantages, such as accessing a victim's credit card, bank accounts, or loan accounts. False or forged identity documents have been used in criminal activity (such as to gain access to security areas) or in dealings with government agencies, such as immigration. Today, the identities of real persons are often used in the preparation of these false documents. A person's personal information may be surreptitiously obtained, commonly described as identity theft, in a variety of ways. A fraudster may use another person's basic personal details (such as name, address, username, and PIN) to access the victim's online accounts, including banking accounts, email, and social media accounts. Such access may be for the purpose of obtaining further pers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Federation Of Advertisers
The World Federation of Advertisers (WFA) is a global association for multinational marketers and national advertiser associations. Its membership is made up of over 140 of the world's top brands and national associations in more than 60 markets. WFA's aim is to champion effective and sustainable marketing communications worldwide. WFA is based in Brussels, Belgium, and has offices in London, New York and Singapore. History WFA was founded in Stresa, Italy, on 14 May 1953 as the Union Internationale des Associations d'Annonceurs (UIAA) at the initiative of ten existing national advertiser associations representing Belgium, Denmark, France, Germany, India, Italy, Luxembourg, Netherlands, Sweden, Switzerland, and the UK. In 1984, at the Rio de Janeiro World Congress, the UIAA changed its name to the World Federation of Advertisers (WFA) and opened its doors to corporate members. Activities In 2019, WFA formed the Global Alliance for Responsible Media (GARM), a global cross-indust ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cybercrime
A cybercrime is a crime that involves a computer or a computer network.Moore, R. (2005) "Cyber crime: Investigating High-Technology Computer Crime," Cleveland, Mississippi: Anderson Publishing. The computer may have been used in committing the crime, or it may be the target. Cybercrime may harm someone's security or finances. There are many privacy concerns surrounding cybercrime when confidential information is intercepted or disclosed, lawfully or otherwise. Internationally, both governmental and non-state actors engage in cybercrimes, including espionage, financial theft, and other cross-border crimes. Cybercrimes crossing international borders and involving the actions of at least one nation-state are sometimes referred to as cyberwarfare. Warren Buffett describes cybercrime as the "number one problem with mankind" and said that cybercrime "poses real risks to humanity." A 2014 report sponsored by McAfee estimated that cybercrime resulted in $445 billion in annual damage ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Botnet
A botnet is a group of Internet-connected devices, each of which runs one or more bots. Botnets can be used to perform Distributed Denial-of-Service (DDoS) attacks, steal data, send spam, and allow the attacker to access the device and its connection. The owner can control the botnet using command and control (C&C) software. The word "botnet" is a portmanteau of the words "robot" and "network". The term is usually used with a negative or malicious connotation. Overview A botnet is a logical collection of Internet-connected devices, such as computers, smartphones or Internet of things (IoT) devices whose security have been breached and control ceded to a third party. Each compromised device, known as a "bot," is created when a device is penetrated by software from a '' malware'' (malicious software) distribution. The controller of a botnet is able to direct the activities of these compromised computers through communication channels formed by standards-based network protocols, su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Browser Toolbar
A browser toolbar is a toolbar that resides within a browser's window. All major web browsers provide support to browser toolbar development as a way to extend the browser's GUI and functionality. Browser toolbars are considered to be a particular kind of browser extensions that present a toolbar. Browser toolbars are specific to each browser, which means that a toolbar working on a browser does not work on another one. All browser toolbars must be installed in the corresponding browser before they can be used and require updates when new versions are released. Many high-profile browser toolbars released over the years have been fraught with problems, either intentionally as malware or injected with computer viruses or due to poor or conflicting programming when considering multiple toolbars being included on the single browser. Controversy During the 2000s, there was a proliferation of browser add-ons produced and released by a variety of software companies, both large and s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Association Of National Advertisers
The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising. A mid-2018 joint announcement with the Data & Marketing Association (''theDMA''), stated as "to be completed as of July 1, 2018" and having as its goal "the single largest trade association in the U.S. devoted to serving all aspects of marketing" had not materialized as of the projected date. A 1999 Advertising Age opinion page headlined "Who gets what in ANA's drive to enlist shops?" asked "does agency membership in the ANA serve the times?" History Early years The Association of National Advertisers, Inc., the U.S. advertising industry’s oldest trade association, was founded on June 24, 1910, in Detroit, Michigan, by 45 companies. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arbitrage
In economics and finance, arbitrage (, ) is the practice of taking advantage of a difference in prices in two or more markets; striking a combination of matching deals to capitalise on the difference, the profit being the difference between the market prices at which the unit is traded. When used by academics, an arbitrage is a transaction that involves no negative cash flow at any probabilistic or temporal state and a positive cash flow in at least one state; in simple terms, it is the possibility of a risk-free profit after transaction costs. For example, an arbitrage opportunity is present when there is the possibility to instantaneously buy something for a low price and sell it for a higher price. In principle and in academic use, an arbitrage is risk-free; in common use, as in statistical arbitrage, it may refer to ''expected'' profit, though losses may occur, and in practice, there are always risks in arbitrage, some minor (such as fluctuation of prices decreasing profit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Center
A data center (American English) or data centre (British English)See spelling differences. is a building, a dedicated space within a building, or a group of buildings used to house computer systems and associated components, such as telecommunications and storage systems. Since IT operations are crucial for business continuity, it generally includes redundant or backup components and infrastructure for power supply, data communication connections, environmental controls (e.g., air conditioning, fire suppression), and various security devices. A large data center is an industrial-scale operation using as much electricity as a small town. History Data centers have their roots in the huge computer rooms of the 1940s, typified by ENIAC, one of the earliest examples of a data center.Old large computer rooms that housed machines like the U.S. Army's ENIAC, which were developed pre-1960 (1945), were now referred to as "data centers". Early computer systems, complex to operate and ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Integral Ad Science
Integral Ad Science (IAS) is an American publicly owned technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score. The company evaluates the quality of online ad placements between media buyers and sellers. It creates products for agencies and marketers, programmatic players and media sellers. Integral is a member of the Interactive Advertising Bureau and works with the "Brand Integrity Program Against Piracy" initiative by the Trustworthy Accountability Group. Integral Ad Science was founded in 2009 by Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Josh Attenberg and Kent Wakeford; with initial investment from Coriolis Ventures. It was originally named "AdSafe Media". The company is headquartered in New York City and has locations in Chicago, San Francisco, Berlin, London, Paris, Singapore, Melbourne, Syd ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
