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Zaltman Metaphor Elicitation Technique
The Zaltman metaphor elicitation technique (ZMET) is a market research tool. ZMET is a technique that elicits both conscious and especially unconscious thoughts by exploring people's non-literal or metaphoric expressions. It was developed by Gerald Zaltman at the Harvard Business School in the early 1990s. As Zaltman described it, "A lot goes on in our minds that we're not aware of. Most of what influences what we say and do occurs below the level of awareness. That's why we need new techniques: to get at hidden knowledge-to get at what people don't know they know." The technique has been used by academic researchers and for marketing purposes to study a variety of topics related to both marketing and the social sciences. Origins of ZMET Zaltman began thinking about the power of using imagery in research while on vacation in Nepal in 1990. Zaltman initially planned to bring his camera but at the last minute opted to chronicle the trip by giving local residents disposable cameras and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gerald Zaltman
Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently ''How Customers Think'' (2003) and ''Marketing Metaphoria'' (2008). In 1997 he founded the market research consulting firm Olson Zaltman Associates in partnership with Jerry C. Olson, Professor of Marketing Emeritus, Smeal College of Business at Penn State. Zaltman patented, the Zaltman Metaphor Elicitation Technique, a method used to delve into the unconscious thinking that drives behavior. Zaltman's academic specialization is in innovation, social change, and the representation of thought, which is expressed in a variety of publications throughout his career. Education Zaltman received his AB degree in Government from Bates College in 1960. Two years later, he was awarded an MBA from the University of Chicago. He was awarded a Doctoral degree in Sociology from Johns Hopkins University in 1968. Work After serving on the faculty of Nort ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA program, management-related doctoral programs, and many executive education programs. It owns Harvard Business Publishing, which publishes business books, leadership articles, case studies, and the monthly ''Harvard Business Review''. It is also home to the Baker Library/Bloomberg Center. History The school was established in 1908. Initially established by the humanities faculty, it received independent status in 1910, and became a separate administrative unit in 1913. The first dean was historian Edwin Francis Gay (1867–1946). Yogev (2001) explains the original concept: :This school of business and public administration was originally conceived as a school for diplomacy and government service on the model of the French '' Ecole des S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nepal
Nepal (; ne, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne, सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in South Asia. It is mainly situated in the Himalayas, but also includes parts of the Indo-Gangetic Plain, bordering the Tibet Autonomous Region of China to the north, and India in the south, east, and west, while it is narrowly separated from Bangladesh by the Siliguri Corridor, and from Bhutan by the Indian state of Sikkim. Nepal has a diverse geography, including fertile plains, subalpine forested hills, and eight of the world's ten tallest mountains, including Mount Everest, the highest point on Earth. Nepal is a multi-ethnic, multi-lingual, multi-religious and multi-cultural state, with Nepali as the official language. Kathmandu is the nation's capital and the largest city. The name "Nepal" is first recorded in texts from the Vedic period of the India ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Patent
A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A patent is not the grant of a right to make or use or sell. It does not, directly or indirectly, imply any such right. It grants only the right to exclude others. The supposition that a right to make is created by the patent grant is obviously inconsistent with the established distinctions between generic and specific patents, and with the well-known fact that a very considerable portion of the patents granted are in a field covered by a former relatively generic or basic patent, are tributary to such earlier patent, and cannot be practiced unless by license thereunder." – ''Herman v. Youngstown Car Mfg. Co.'', 191 F. 579, 584–85, 112 CCA 185 (6th Cir. 1911) In most countries, patent rights fall under private law and the patent holder mus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Steven Pinker
Steven Arthur Pinker (born September 18, 1954) is a Canadian-American cognitive psychologist, psycholinguist, popular science author, and public intellectual. He is an advocate of evolutionary psychology and the computational theory of mind. Pinker is the Johnstone Family Professor of Psychology at Harvard University, and his academic specializations are visual cognition and developmental linguistics. His experimental subjects include mental imagery, shape recognition, visual attention, children's language development, regular and irregular phenomena in language, the neural bases of words and grammar, as well as the psychology of cooperation and communication, including euphemism, innuendo, emotional expression, and common knowledge. He has written two technical books that proposed a general theory of language acquisition and applied it to children's learning of verbs. In particular, his work with Alan Prince published in 1989 critiqued the connectionist model of how children ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Antonio Damasio
Antonio Damasio ( pt, António Damásio) is a Portuguese-American neuroscientist. He is currently the David Dornsife Chair in Neuroscience, as well as Professor of Psychology, Philosophy, and Neurology, at the University of Southern California, and, additionally, an adjunct professor at the Salk Institute. He was previously the chair of neurology at the University of Iowa for 20 years. Damasio heads the Brain and Creativity Institute, and has authored several books: his next to latest work, ''Self Comes to Mind: Constructing the Conscious Brain'' (2010), explores the relationship between the brain and consciousness. Damasio's research in neuroscience has shown that emotions play a central role in social cognition and decision-making. Life and work During the 1960s, Damasio studied medicine at the University of Lisbon Medical School, where he also did his neurological residency and completed his doctorate in 1974. For part of his studies, he researched behavioral neurology unde ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Framing (social Sciences)
In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality. Framing can manifest in thought or interpersonal communication. ''Frames in thought'' consist of the mental representations, interpretations, and simplifications of reality. ''Frames in communication'' consist of the communication of frames between different actors. Framing is a key component of sociology, the study of social interaction among humans. Framing is an integral part of conveying and processing data on a daily basis. Successful framing techniques can be used to reduce the ambiguity of intangible topics by contextualizing the information in such a way that recipients can connect to what they already know. In social theory, framing is a schema of interpretation, a collection of anecdotes and stereotypes, that individuals rely on to understand and respond to events. Goffman, E. (1974). ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oticon
Oticon is a hearing aid manufacturer based in Copenhagen, Denmark. The company is a subsidiary of the Demant Group. It was founded in 1904 by Hans Demant, whose wife was hearing impaired. The company claims to be the world's second-largest manufacturer of hearing aids, and uses a management style known as "spaghetti organization" introduced by Lars Kolind under his leadership between 1988 and 1998. Oticon has branches in several countries, including a production plant in Poland, with more than 3,000 employees worldwide. In 2016, Oticon launched what they claim to be the world's first internet-connected hearing aid, called the Oticon Opn. The company employs an "open sound" approach designed to manage multiple speech and noise sources, even in complex listening situations. The company says the new OpenSound Navigator scans the environment 100 times per second to analyze and balance every sound individually. Environmental sounds are said to be accessible, but not disturbing. Ot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Astorino
Astorino is a surname, and may refer to: * Anita Astorino Kulik (born 1964), American politician *Louis D. Astorino (born 1948), Pittsburgh architect * Rob Astorino Robert Patrick Astorino (born May 3, 1967) is an American politician, radio producer and television host who was the county executive of Westchester County, New York from 2010 to 2017. He was the Republican nominee for Governor of New York in 2014 ... (born 1967), New York politician {{Surname, Astorino Surnames of Italian origin Italian-language surnames ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Febreze
Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, South America, Europe, Africa, Asia, Australia, and New Zealand. First introduced in test markets in March 1996, the fabric refresher product has been sold in the United States since June 1998, and the line has since branched out to include air fresheners (Air Effects), plug-in oil (Noticeables), scented disks (Scentstories), odor-eliminating candles, and automotive air fresheners. The name ''Febreze'' is a portmanteau of the words "fabric" and "breeze". The name is a popular example of the Mandela effect, with many people claiming to remember the name being previously spelled "Febreeze", despite there being no indication or evidence of the product name having actually been changed. In many non-English speaking countries such as Nepal, the products are sold as Ambi pur. Ingredients The active ingredient in several Febreze products is hydroxypropyl beta-c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leadi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conceptual Blending
In cognitive linguistics, conceptual blending, also called conceptual integration or view application, is a theory of cognition developed by Gilles Fauconnier and Mark Turner. According to this theory, elements and vital relations from diverse scenarios are "blended" in a subconscious process, which is assumed to be ubiquitous to everyday thought and language. Much like memetics, it is an attempt to create a unitary account of the cultural transmission of ideas. History The development of this theory began in 1993 and a representative early formulation is found in the online article "Conceptual Integration and Formal Expression". Turner and Fauconnier cite Arthur Koestler's 1964 book '' The Act of Creation'' as an early forerunner of conceptual blending: Koestler had identified a common pattern in creative achievements in the arts, sciences and humor that he had termed " bisociation of matrices." A newer version of blending theory, with somewhat different terminology, was presented ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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