Young America Corporation
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Young America Corporation
YA is a marketing services company with locations in the United States and Canada. The corporation handles rebates, enter to win, loyalty, sampling and channel incentive programs and business process outsourcing for a number of major clients. History Originally named Dile Corporation, YA began in 1972 as a three-client promotion fulfillment company in Plymouth, Minnesota. In 1973, the corporation relocated to Young America, Minnesota, and took on the name of the town. In June 2015, the company renamed itself YA. Locations YA is headquartered in Minneapolis. Additionally it has a Contact Center in Chatham-Kent, Canada. In April 2008, YA announced the scheduled closure of the call center in Thunder Bay, ON, transferring all call handling services to the Chatham-Kent center. In June 2015, YA moved out of their Norwood Young America, MN and Edina, MN offices to the Lumber Exchange building in downtown Minneapolis. Criticism On November 7, 2005, officials in Massachusetts ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
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Plymouth, Minnesota
Plymouth is a city in Hennepin County in the U.S. state of Minnesota. A suburb in the Minneapolis–Saint Paul metropolitan area, the city is about west of downtown Minneapolis.The population was 81,026 at the 2020 census, making it Minnesota's 7th-largest city. History Plymouth's history can be traced to the pre-Columbian period around 1400 to 1500 AD. The original inhabitants were the Dakota. Their encampment was at the north end of Medicine Lake. The name Medicine Lake is derived from the Dakota word Mdewakanton, meaning "Lake of the Spirit." The Dakota named the lake after a warrior overturned his canoe and his body was never recovered. Antoine LeCounte, a guide and explorer, was the first settler in this area. He arrived in 1848, but did not settle until 1852. He carried mail from the Red River of the North to points south, trading goods to Native Americans for horses on the way. LeCounte built the first cabin at what is now East Medicine Lake Boulevard at 29th Avenue N ...
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Minneapolis, Minnesota
Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins in timber and as the flour milling capital of the world. It occupies both banks of the Mississippi River and adjoins Saint Paul, the state capital of Minnesota. Prior to European settlement, the site of Minneapolis was inhabited by Dakota people. The settlement was founded along Saint Anthony Falls on a section of land north of Fort Snelling; its growth is attributed to its proximity to the fort and the falls providing power for industrial activity. , the city has an estimated 425,336 inhabitants. It is the most populous city in the state and the 46th-most-populous city in the United States. Minneapolis, Saint Paul and the surrounding area are collectively known as the Twin Cities. Minneapolis has one of the most extensive public par ...
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Young America, Minnesota
Norwood Young America is a city in Carver County, Minnesota, United States, located about 40 miles west of Minneapolis. The population was 3,549 at the 2010 census. History Young America was platted in 1856. Norwood was platted in 1872. Norwood Young America was formed on January 1, 1997, when Norwood and Young America merged. The city has been called by the abbreviation NYA, but is often simply called either Norwood or Young America. Geography According to the United States Census Bureau, the city has a total area of , all land. , and are three of the main routes in the community. Demographics 2010 census As of the census of 2010, there were 3,549 people, 1,389 households, and 954 families living in the city. The population density was . There were 1,472 housing units at an average density of . The racial makeup of the city was 95.2% White, 0.4% African American, 0.2% Native American, 0.5% Asian, 2.4% from other races, and 1.2% from two or more races. Hispanic or ...
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Business Week
''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City in September 1929. Bloomberg Businessweek business magazines are located in the Bloomberg Tower, 731 Lexington Avenue, Manhattan in New York City and market magazines are located in the Citigroup Center, 153 East 53rd Street between Lexington and Third Avenue, Manhattan in New York City. History ''Businessweek'' was first published based in New York City in September 1929, weeks before the stock market crash of 1929. The magazine provided information and opinions on what was happening in the business world at the time. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made ''Businessweek'' one of the first publications to cover national political issues that directly impacted the ...
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Sales Promotion
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers t ...
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