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Yoga Marketing
Yoga in advertising is the use of images of modern yoga as exercise to market products of any kind, whether related to yoga or not. Goods sold in this way have included canned beer, fast food and computers. Yoga is an ancient meditational spiritual practice from India, with the goal of the isolation of the self. This goal was replaced with modern goals like good health. Yoga itself was transformed into a form of exercise in India early in the 20th century, and adopted across the Western world for mass consumption. From the 1980s, the yoga market grew and diversified; established yoga brands such as Iyengar Yoga were joined by newer brands like Anusara Yoga. Yoga has become a physical activity mainly for women, and is marketed mainly to them. The purpose of using yoga in advertising ranges from giving a favourable impression of a product or service, to selling specific yoga-related items like classes, clothing and props. Some such uses, such as of religious symbols like ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Om ॐ
''Om'' (or ''Aum'') (; sa, ॐ, ओम्, Ōṃ, translit-std=IAST) is a sacred sound, syllable, mantra, or an invocation in Hinduism. ''Om'' is the prime symbol of Hinduism.Krishna Sivaraman (2008), ''Hindu Spirituality Vedas Through Vedanta'', Motilal Banarsidass, , page 433 It is variously said to be the essence of the supreme Absolute, consciousness,James Lochtefeld (2002), "Om", ''The Illustrated Encyclopedia of Hinduism'', Vol. 2: N-Z, Rosen Publishing. , page 482Om . ''Merriam-Webster'' (2013), Pronounced: \ˈōm\ ''Ātman (Hinduism), Ātman,'' ''Brahman,'' or the cosmic world.David Leeming (2005), ''The Oxford Companion to World Mythology'', Oxford University Press, , page 54Hajime Nakamura, ''A History of Early Vedānta Philosophy'', Part 2, Motilal Banars ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kaivalya
Kaivalya ( sa, कैवल्य), is the ultimate goal of aṣṭāṅga yoga and means "solitude", "detachment" or "isolation", a '' vrddhi''-derivation from ''kevala'' "alone, isolated". It is the isolation of purusha from prakṛti, and liberation from rebirth, i.e., Moksha. Kaivalya-Mukti is described in some Upanishads, such as Muktika and Kaivalya as the most superior form of Moksha which can grant liberation both within this life, as Jivanmukti, and after death, as Videhamukti. Patanjali The 34 Yoga Sutras of Patanjali of the fourth chapter deal with impressions left by our endless cycles of birth and the rationale behind the necessity of erasing such impressions. It portrays the yogi, who has attained ''kaivalya'', as an entity who has gained independence from all bondages and achieved the absolute true consciousness or ''ritambhara prajna'' described in the Samadhi Pada. "…Or, to look from another angle, the power of pure consciousness settles in its own pure natu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lululemon
lululemon athletica inc. (; styled in all lowercase) is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products. The company has 574 stores internationally, and also sells online. History Lululemon was founded in 1998 by Chip Wilson in Vancouver, with its first standalone store opening in November 2000.Rob Walker, July 21, 2009"Marketing Pose" ''The New York Times'', Retrieved . "...it's no surprise that some yoga devotees have zeroed in on it as an annoying phony-baloney symbol. Elaine Lipson, a writer and editor in Boulder, Colo., who ..." Wilson created the name to have many L's so that it would sound western to Japanese buyers, who often have difficulty pronouncing the letter. He later remarked that he found it "funny to w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BBC News
BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online news coverage. The service maintains 50 foreign news bureaus with more than 250 correspondents around the world. Deborah Turness has been the CEO of news and current affairs since September 2022. In 2019, it was reported in an Ofcom report that the BBC spent £136m on news during the period April 2018 to March 2019. BBC News' domestic, global and online news divisions are housed within the largest live newsroom in Europe, in Broadcasting House in central London. Parliamentary coverage is produced and broadcast from studios in London. Through BBC English Regions, the BBC also has regional centres across England and national news c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Probiotic
Probiotics are live microorganisms promoted with claims that they provide health benefits when consumed, generally by improving or restoring the gut microbiota. Probiotics are considered generally safe to consume, but may cause bacteria-host interactions and unwanted side effects in rare cases. There is some evidence that probiotics are beneficial for some conditions, but there is little evidence for many of the health benefits claimed for them. The first discovered probiotic was a certain strain of bacillus in Bulgarian yoghurt, called ''Lactobacillus bulgaricus''. The discovery was made in 1905 by Bulgarian physician and microbiologist Stamen Grigorov. The modern-day theory is generally attributed to Russian Nobel laureate Élie Metchnikoff, who postulated around 1907 that yoghurt-consuming Bulgarian peasants lived longer. A growing probiotics market has led to the need for stricter requirements for scientific substantiation of putative benefits conferred by microorganism ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a Typographic ligature, ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon (publishing), colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Online Etymology Dictionary, Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yoga Teacher Training
Yoga teacher training is the training of teachers of yoga as exercise, consisting mainly of the practice of yoga asanas, leading to certification. Such training is accredited by the Yoga Alliance in America, by the British Wheel of Yoga in the United Kingdom, and by thEuropean Union of Yogaacross Europe. The Yoga Alliance sets standards for 200-hour and 500-hour Recognized Yoga Teacher levels, which are accepted in America and other countries. Standards In America, the Yoga Alliance sets the 200-hour and 500-hour Recognized Yoga Teacher levels (RYT-200 and RYT-500). Training courses (200 hours initially for the RYT-200, then 300 hours to reach RYT-500) to qualify at these levels are provided by many independent yoga schools, teaching varied styles of yoga, both in America and other countries, including Britain. Yoga International notes that established yoga studios often require their teachers to pass the studios' own training courses. The British Wheel of Yoga (BWY) in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
European Union Of Yoga
The European Union of Yoga (EUY) is an international non-profit organisation which co-ordinates a network of yoga teachers, training schools and yoga federations. It was founded in 1971, and has since 1973 held an annual congress at Zinal, Switzerland where yoga teachers and practitioners can meet in a multi-lingual, cross-cultural environment and hear from invited Indian yoga teachers. History The European Union of Yoga (EUY) was founded in 1971 by the entrepreneur Gérard Blitz and the yoga teacher and author André Van Lysebeth, with representatives of National Federations who met in Switzerland to create the European Union of Yoga Federations (UEFNY), which became the EUY in 1975. In 1973, the first UEFNY Congress was held at Blitz's Club Mediterranee in Zinal, Switzerland, at the suggestion of Claude Peltier. The Yoga teacher training program has a minimum duration of 4 years and a minimum 500 hours of tuition. This must include tutorials with course tutor(s), seminars, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yoga Alliance
The Yoga Alliance is a U.S.-based nonprofit membership trade and professional organization for yoga teachers. The organization is headquartered in Arlington, Virginia. Registered Yoga Teacher, a title in the United States that designates a yoga teacher who has received a certain standard of yoga teacher training at a Registered Yoga School, is offered by the Yoga Alliance at 200-, 300- and 500-hour levels. As of 2007, there were 9,940 yoga teachers who had met the criteria for registered teachers. The Yoga Alliance states that its registry is a voluntary credentialing system. The teacher registry is not a certification program, but a listing of teachers who meet Yoga Alliance's Requirements for teaching experience and have completed their training at a Registered Yoga School. Standards RYS 200 The Yoga Alliance has since 2021 published "Elevated Standards" for its basic Registered Yoga School 200 hours teaching credential. The core curriculum consists of 75 hours of techni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anusara School Of Hatha Yoga
Anusara School of Hatha Yoga, also known as Anusara Yoga (In Hindi:अनुसार योग) is the successor of a modern school of hatha yoga founded by American-born yoga teacher John Friend in 1997. Friend derived his style from the Iyengar style of yoga and reintroduced elements of Hindu spirituality into a more health-oriented Western approach to Yoga. Style of yoga The Anusara style emphasizes a set of Universal Principles of Alignment which underlie all of the physical asanas and are connected to philosophical aspects of the practice. The school's ideology is "grounded in a Tantric philosophy of intrinsic goodness". The term "Anusara (a-nu-sar-a), means 'flowing with Grace,' 'flowing with Nature' and 'following your heart,'" as interpreted from the Sanskrit ' (अनुसार), meaning "custom, usage, natural state or condition". Instructors who are certified to teach Anusara are exclusively associated with the Anusara School of Hatha Yoga, formed in 2012, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lenovo YOGA 3 Pro (15356226748)
Lenovo Group Limited, often shortened to Lenovo ( , ), is a Chinese multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, personal computers, software, business solutions, and related services. Products manufactured by the company include desktop computers, laptops, tablet computers, smartphones, workstations, servers, supercomputers, electronic storage devices, IT management software, and smart televisions. Its best-known brands include its ThinkPad business line of laptop computers (acquired from IBM), the IdeaPad, Yoga, and Legion consumer lines of laptop computers, and the IdeaCentre and ThinkCentre lines of desktop computers. As of 2021, Lenovo is the world's largest personal computer vendor by unit sales. Lenovo was founded in Beijing on 1 November 1984 as Legend by a team of engineers led by Liu Chuanzhi and Danny Lui. Initially specializing in televisions, the company migrated towards manufacturing and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lululemon Athletica, Westport, CT, 06880, USA - Mar 2013
lululemon athletica inc. (; styled in all lowercase) is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products. The company has 574 stores internationally, and also sells online. History Lululemon was founded in 1998 by Chip Wilson in Vancouver, with its first standalone store opening in November 2000.Rob Walker, July 21, 2009"Marketing Pose" ''The New York Times'', Retrieved . "...it's no surprise that some yoga devotees have zeroed in on it as an annoying phony-baloney symbol. Elaine Lipson, a writer and editor in Boulder, Colo., who ..." Wilson created the name to have many L's so that it would sound western to Japanese buyers, who often have difficulty pronouncing the letter. He later remarked that he found it "funny to w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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