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Yodel Australia
Yodel Australia was an online advertising and internet marketing company with its headquarters in Australia. Yodel was also one of a few official authorised Google Adwords resellers in Australia. History and locations Yodel Australia was located in Macquarie Park, NSW, and was a subsidiary of parent company fulfilNET Australia Pty. Ltd - in Liquidation. It began trading in 1998 targeting the SME (small and medium enterprises) online market. John Howard made a notable appearance at the opening of the new fulfilNET offices in North Ryde, stressing the importance of small and medium enterprises. In 2002, fulfilNET announced a 12-month expansion programme, to move from "$5 million to $10 million price range" and in 2003, it partnered with Melbourne IT to provide a range of web site design services for Melbourne IT customers. Three years later fulfilNET established ''Yodel Australia'' as a local website advertising company, and in May 2006, Yodel became the first authorised ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Private Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Small And Medium Enterprises
Small and medium-sized enterprises (SMEs) or small and medium-sized businesses (SMBs) are businesses whose personnel and revenue numbers fall below certain limits. The abbreviation "SME" is used by international organizations such as the World Bank, the European Union, the United Nations, and the World Trade Organization (WTO). In any given national economy, SMEs sometimes outnumber large companies by a wide margin and also employ many more people. For example, Australian SMEs makeup 98% of all Australian businesses, produce one-third of the total GDP (gross domestic product) and employ 4.7 million people. In Chile, in the commercial year 2014, 98.5% of the firms were classified as SMEs. In Tunisia, the self-employed workers alone account for about 28% of the total non-farm employment, and firms with fewer than 100 employees account for about 62% of total employment. The United States' SMEs generate half of all U.S. jobs, but only 40% of GDP. Developing countries tend to have a lar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Services Companies Established In 2005
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google lead ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimisation
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers. History Webmasters and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo! Search Marketing
Yahoo! Native (formerly known as Yahoo! Advertising, Yahoo! Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo!, Yahoo. Yahoo began offering this service after acquiring Overture Services, Inc.'' The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini. It handles advertising for both Yahoo and AOL properties, as well as other media outlets. History GoTo and Overture GoTo (not to be confused with Go.com or Go2Net) was an Idealab corporate spin-off, spin off and was the first company to successfully provide a pay-for-placement search service.GoTo Going Strong'', Danny Sullivan, The Search Engine Report, July 1, 1998 Jeff Pelline, CNET News.com, February 19, 1998''Who Will GoTo.com?'', K ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Melbourne IT
Webcentral, formerly known as Melbourne IT Group, is an Australian digital services provider. It is a publicly-traded company that was listed on the Australian Securities Exchange () in December 1999. It provides internet domain registration, email and office applications, cloud hosting, cloud services, 5G networks, managed services, IT services, DevOps security, and digital marketing. Founded in 1996, it was the first Australian domain name registrar. History Beginnings Web Central Group's history dates back to April 1996 when Eugene Falk AM OBE and Professor Peter Gerrand were appointed as Chairman and CEO, respectively, for the University of Melbourne's new commercial subsidiary Melbourne Information Technology International Pty Ltd, which commenced operations from 1 May 1996. Professor Iain Morrison was appointed the third foundation director of the company. The company chose to trade under the business name of Melbourne IT from its earliest days. Contrary to popular bel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Howard
John Winston Howard (born 26 July 1939) is an Australian former politician who served as the 25th prime minister of Australia from 1996 to 2007, holding office as leader of the Liberal Party. His eleven-year tenure as prime minister is the second-longest in history, behind only Sir Robert Menzies, who served for eighteen non-consecutive years. Howard was born in Sydney and studied law at the University of Sydney. He was a commercial lawyer before entering parliament. A former federal president of the Young Liberals, he first stood for office at the 1968 New South Wales state election, but lost narrowly. At the 1974 federal election, Howard was elected as a member of parliament (MP) for the division of Bennelong. He was promoted to cabinet in 1977, and later in the year replaced Phillip Lynch as treasurer of Australia, remaining in that position until the defeat of Malcolm Fraser's government at the 1983 election. In 1985, Howard was elected leader of the Liberal Party for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sydney, Australia
Sydney ( ) is the capital city of the States and territories of Australia, state of New South Wales, and the most populous city in both Australia and List of cities in Oceania by population, Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountains (New South Wales), Blue Mountains to the west, City of Hawkesbury, Hawkesbury to the north, the Royal National Park to the south and Macarthur, New South Wales, Macarthur to the south-west. Sydney is made up of 658 suburbs, spread across 33 local government areas. Residents of the city are known as "Sydneysiders". The 2021 census recorded the population of Greater Sydney as 5,231,150, meaning the city is home to approximately 66% of the state's population. Estimated resident population, 30 June 2017. Nicknames of the city include the 'Emerald City' and the 'Harbour City'. Indigenous Australians, Aboriginal Australians have inhabited the Greater Sydney region for a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Macquarie Park
Macquarie Park () is a suburb in the Northern Sydney region of Sydney, New South Wales, Australia. Macquarie Park is located 13 kilometres north-west of the Sydney central business district in the local government area of the City of Ryde. Macquarie Park was part of the suburb of North Ryde until it was gazetted as a suburb in its own right on 5 February 1999, and many businesses still use North Ryde as the address. Both suburbs share the 2113 postcode but Macquarie University, which is located at the northern part of the suburb, has its own postcode of 2109. History Aboriginal culture The whole area between the Parramatta and Lane Cove Rivers was originally known by its Aboriginal name Wallumatta. Contact with the first white settlement's bridgehead into Australia quickly devastated much of the population through epidemics of smallpox and other diseases. Their descendants live on, though their language, social system, way of life and traditions are mostly lost. The Aboriginal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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