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Wrigley's
The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational chewing gum (Wrigley's gum) company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois. Wrigley's is wholly owned by Mars, Incorporated, and, along with Mars chocolate bars and other candy products, makes up Mars Wrigley Confectionery. It is the largest manufacturer and marketer of chewing gum in the world. The company currently sells its products in over 180 countries and districts, operates in over 50 countries, and has 21 production facilities in 14 countries including the United States, Mexico, Spain, the United Kingdom, France, the Czech Republic, Colombia, Poland, Russia, China, India, Japan, Kenya, Australia, and New Zealand. History The company was founded on April 1, 1891, in Chicago, Illinois by William Wrigley Jr. Wrigley's gum was traditionally made out of chicle, sourced largely from Latin America. In 1952, in response to Decree 900, land reform ...
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William Wrigley Jr
William Mills Wrigley Jr. (September 30, 1861 – January 26, 1932) was an American chewing gum industrialist. He was founder of the Wm. Wrigley Jr. Company in 1891. Biography William Mills Wrigley Jr. was born in Philadelphia, Pennsylvania, on September 30, 1861, the son of Mary Ann (née Ladley) and William Mills Wrigley Sr. His family were Quakers of English descent. In 1891, Wrigley moved from Philadelphia to Chicago to go into business for himself. He had $32 to his name ($931 in 2021 money) and with it he formed a business to sell Wrigley's Scouring Soap. He offered customers small premiums, particularly baking powder, as an incentive to buy his soap. Finding the baking powder was more popular than his soap, Wrigley switched to selling baking powder, and giving his customers two packages of chewing gum for each can of baking powder they purchased. Again, Wrigley found that the premium he offered was more popular than his base product, and his company began to co ...
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Juicy Fruit
Juicy Fruit is an American brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units. Description Flavor Which fruit serves as the model for its flavor is kept vague in advertising, though in 2003, advertising agency BBDO characterized it as a combination of banana and pineapple, and some people say it resembles jackfruit. According to two books in the '' Imponderables'' series, peach is one crucial flavor among many others. It is likely that the chemical used for flavoring is isoamyl acetate (sometimes known as ''banana oil''), a carboxylic ester, which is also found in jackfruit. Consumer demographics The average age of the typical Juicy Fruit consumer is under 20, with three to eleven year olds making up the heart of the business; thos ...
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Wrigley's Spearmint
Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893, and markets the gum as its ''classic'' brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies, the gum is flavored with the spearmint plant. Gum was originally marketed by being given away free with the purchase of baking soda. It became so popular that it was then eventually sold separately as a desired commodity. In 2004, it was relaunched in the United States and United Kingdom, with the slogan "even better, longer lasting". Another advertising campaign was "some call it a spear, some call it an arrow." The spear/arrow has been a constant in the brand's advertising, as has been the mint leaf motif. The gum was traditionally grey/beige in color, almost the same color as Juicy Fruit and Doublemint Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" pep ...
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Mars, Incorporated
Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. Mars was ranked as the fourth-largest privately held company in the United States by ''Forbes''. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family. Mars operates in four business segments around the world: Mars Wrigley Confectionery (headquartered in Chicago, Illinois, with U.S. headquarters in Hackettstown and Newark, New Jersey), Petcare ( Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food ( Rancho Dominguez, California), and MARS Edge ( Germantown, Maryland), the company's life sciences division. History Mars is a company known for the confectionery items that it manufactures, such as Mars bars, Milky Way bars, M&M's, Skittles, Snickers, and Twix. It also produces non-confectionery snacks, such as Combo ...
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Doublemint
Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, and has had variable market share since then. The Doublemint Twins history As a play on the word "double" in the name, one of the most notable aspects of this brand is the advertising campaign featuring identical twins wearing matching outfits. Beginning in 1939 with stylized illustrations of twins, advertisements continued with print ads and later television commercials, featuring actual twins as spokespersons. From 1959, the original "Doublemint Twins" were 21-year-old Jayne and Joan Knoerzer (professionally using their mother's maiden name, Boyd) of Hammond, Indiana, who appeared in advertisements for Doublemint until 1963 when Joan became pregnant. The company, however, continued sporadically to promote the campaign, which included twins Jennie and Terrie Frankel in the late 1960s; ...
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Life Savers
Life Savers (stylized as LifeSavers) is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls. Candy manufacturer Clarence Crane of Garrettsville, Ohio (father of the poet Hart Crane) invented the brand in 1912 as a "summer candy" that could withstand heat better than chocolate. The candy's name is due to the fact that its shape resembles that of a traditional ring-style life preserver also known as a "life saver". After registering the trademark, Crane sold the rights to his Pep-O-Mint peppermint candy to Edward John Noble for $2,900. Instead of using cardboard rolls, which were not very successful, Noble created tin-foil wrappers to keep the mints fresh. Noble founded the Life Savers and Candy Company in 1913 and significantly expanded the market for the product by installing Life Savers displays next to the cash registers of restaurants and gro ...
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Chewing Gum
Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/ plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its texture is reminiscent of rubber because of the physical-chemical properties of its polymer, plasticizer, and resin components, which contribute to its elastic-plastic, sticky, chewy characteristics. History The cultural tradition of chewing gum seems to have developed through a convergent evolution process, as traces of this habit have arisen separately in many early civilizations. Each early precursor to chewing gum was derived from natural growths local to the region and was chewed purely out of the instinctual desire to masticate. Early chewers did not necessarily desire to derive nutritional benefits from their chewable substances but at times sought taste stimuli and teeth cleaning or breath-freshening capabilities. Chewing gum i ...
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Food Industry
The food industry is a complex, global network of diverse businesses that supplies most of the food consumed by the world's population. The food industry today has become highly diversified, with manufacturing ranging from small, traditional, family-run activities that are highly labor-intensive, to large, capital-intensive and highly mechanized industrial processes. Many food industries depend almost entirely on local agriculture, produce, or fishing. It is challenging to find an inclusive way to cover all aspects of food production and sale. The UK Food Standards Agency describes it as "the whole food industry – from farming and food production, packaging and distribution, to retail and catering." The Economic Research Service of the USDA uses the term ''food system'' to describe the same thing, stating: "The U.S. food system is a complex network of farmers and the industries that link to them. Those links include makers of farm equipment and chemicals as well as firms tha ...
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Russia
Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eighth of Earth's inhabitable landmass. Russia extends across eleven time zones and shares land boundaries with fourteen countries, more than any other country but China. It is the world's ninth-most populous country and Europe's most populous country, with a population of 146 million people. The country's capital and largest city is Moscow, the largest city entirely within Europe. Saint Petersburg is Russia's cultural centre and second-largest city. Other major urban areas include Novosibirsk, Yekaterinburg, Nizhny Novgorod, and Kazan. The East Slavs emerged as a recognisable group in Europe between the 3rd and 8th centuries CE. Kievan Rus' arose as a state in the 9th century, and in 988, it adopted Orthodox Christianity from t ...
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Santa Cruz, California
Santa Cruz ( Spanish for "Holy Cross") is the county seat and largest city of Santa Cruz County, in Northern California. As of the 2020 census, the city population was 62,956. Situated on the northern edge of Monterey Bay, Santa Cruz is a popular tourist destination, owing to its beaches, surf culture, and historic landmarks. Santa Cruz was founded by the Spanish in 1791, when Fermín de Lasuén established Mission Santa Cruz. Soon after, a settlement grew up near the mission called Branciforte, which came to be known across Alta California for its lawlessness. With the Mexican secularization of the Californian missions in 1833, the former mission was divided and granted as rancho grants. Following the American Conquest of California, Santa Cruz eventually incorporated as a city in 1866. The creation of the Santa Cruz Beach Boardwalk in 1907 solidified the city's status as a seaside resort community, while the establishment of the University of California, Santa Cruz in ...
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Guatemala
Guatemala ( ; ), officially the Republic of Guatemala ( es, República de Guatemala, links=no), is a country in Central America. It is bordered to the north and west by Mexico; to the northeast by Belize and the Caribbean; to the east by Honduras; to the southeast by El Salvador and to the south by the Pacific Ocean. With an estimated population of around million, Guatemala is the most populous country in Central America and the 11th most populous country in the Americas. It is a representative democracy with its capital and largest city being Nueva Guatemala de la Asunción, also known as Guatemala City, the most populous city in Central America. The territory of modern Guatemala hosted the core of the Maya civilization, which extended across Mesoamerica. In the 16th century, most of this area was conquered by the Spanish and claimed as part of the viceroyalty of New Spain. Guatemala attained independence in 1821 from Spain and Mexico. In 1823, it became part of the Fe ...
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Decree 900
Decree 900 ( es, Decreto 900), also known as the Agrarian Reform Law, was a Guatemalan land-reform law passed on June 17, 1952, during the Guatemalan Revolution. The law was introduced by President Jacobo Árbenz Guzmán and passed by the Guatemalan Congress. It redistributed unused land greater than in area to local peasants, compensating landowners with government bonds. Land from at most 1,700 estates was redistributed to about 500,000 individuals—one-sixth of the country's population. The goal of the legislation was to move Guatemala's economy from pseudo-feudalism into capitalism. Although in force for only eighteen months, the law had a major effect on the Guatemalan land-reform movement. Indigenous groups, deprived of land since the Spanish conquest, were major beneficiaries of the decree. In addition to raising agricultural output by increasing the cultivation of land, the reform is credited with helping many Guatemalans find dignity and autonomy. The expropriation of ...
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