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William Murray (educationist)
William Murray (19 April 1912 – 21 September 1995) was a British educationist who created the Ladybird Books, Ladybird ''Peter and Jane'' books. Early life He was born in County Londonderry. Career He worked as a teacher. He became a headmaster at two schools in Cheltenham and a County Education Advisor for Devon. He lectured throughout Britain on the teaching of reading. Learning to read He published a booklet called ''Key Words to Literacy '' with the education psychologist Joe McNally from the University of Manchester. The booklet described that they had found that in the English language that children spoke, twelve words accounted for one quarter of all words, one hundred accounted for half, and three hundred accounted for three-quarters. Ladybird The Key Words Reading Scheme, taking his ideas, was first published in 1964, with Peter and Jane, and went on to sell over 80 million copies of the books in the series. Peter and Jane were based on the real-life children (Jil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ladybird Books
Ladybird Books is a London-based publishing company, trading as a stand-alone imprint within the Penguin Group of companies. The Ladybird imprint publishes mass-market children's books. It is an imprint of Penguin Random House, a subsidiary of German media conglomerate Bertelsmann. History The company traces its origins to 1867, when Henry Wills opened a bookshop in Loughborough, Leicestershire. Within a decade he progressed to printing and publishing guidebooks and street directories. He was joined by William Hepworth in 1904, and the company traded as Wills & Hepworth. By August 1914, Wills & Hepworth had published their first children's books, under the Ladybird imprint. From the beginning, the company was identified by a ladybird logo, at first with open wings, but eventually changed to the more familiar closed-wing ladybird in the late 1950s. The ladybird logo has since undergone several redesigns, the latest of which was launched in 2006. Wills & Hepworth began trading ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |