Wiio's Laws
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Wiio's Laws
Wiio's laws are ''humoristically'' formulated observations about how humans communicate. Wiio's laws are usually summarized with "Human communications usually fail except by accident", which is the main observation made by Professor Osmo Antero Wiio in 1978. The laws The fundamental Wiio's law states that "Communication usually fails, except by accident". The full set of laws is as follows: # Communication usually fails, except by accident. ## If communication can fail, it will. ## If communication cannot fail, it still most usually fails. ## If communication seems to succeed in the intended way, there's a misunderstanding. ## If you are content with your message, communication certainly fails. # If a message can be interpreted in several ways, it will be interpreted in a manner that maximizes the damage. # There is always someone who knows better than you what you meant with your message. # The more we communicate, the worse communication succeeds. ## The more we communicate, th ...
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Human Communication
Human communication, or anthroposemiotics, is a field of study dedicated to understanding how humans Communication, communicate. Humans ability to communicate with one another would not be possible without an understanding of what we are referencing or thinking about. Because humans are unable to fully understand one another's perspective, there needs to be a creation of commonality through a shared mindset or viewpoint. The field of communication is very diverse, as there are multiple layers of what communication is and how we use its different features as human beings. Humans have communicatory abilities other animals do not, for example, humans are able to communicate about time and place as though they are solid objects. Humans communicate to request help, to inform others, and to share attitudes for bonding. Communication is a joint activity largely dependent on the ability to maintain common attention. We share relevant background knowledge and joint experience in order to ...
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Osmo Antero Wiio
Osmo Antero Wiio (4 February 1928 – 20 February 2013) was a Finnish academic, journalist, author and member of the Finnish Parliament. He is best known for his somewhat facetious Wiio's laws around communication, succinctly summarized as "Communication usually fails, except by accident". Background Wiio was born in Porvoo, Finland. His parents were actor Ivar Fredrik Wiio and seamstress Jaana Erika Sanelma Aariainen. He married home economics teacher Leena Marjatta Waronen (1928–2012) in 1954. They had two children, Antti Juhani (1955), and Juha James (1957). Wiio graduated from the University of Helsinki in 1954 with a masters in political science. He received his doctorate from the University of Tampere in 1968. Career Wiio was an economics professor at the University of Helsinki from 1973 to 1975. He then became a Member of the Finnish Parliament as part of the Liberal People's Party from 1975 to 1979. He returned to the University of Helsinki as head of the Depart ...
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Mass Communication
Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as its technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication differs from other types of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the Attitude (psychology), attitude, opinion, or emotion of the people receiving the information. Normally, transmission of messages to many recipients at a time is called mass communication. But in a complete sense, mass communication can be understood as the process of extensive circulation of information within regions ...
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Adages
An adage (; Latin: adagium) is a memorable and usually philosophical aphorism that communicates an important truth derived from experience, custom, or both, and that many people consider true and credible because of its longeval tradition, i.e. being handed down generation to generation, or memetic replication. Variations and nature An adage may warn against a failure to plan, be interesting observations, ethical rules, or skeptical comments on life in general, such as "do not count your chickens before they hatch", "do not burn your bridges", and . Some adages are products of folk wisdom that attempt to summarize a basic truth; these are generally known as "proverbs" or "bywords". An adage that describes a general moral rule is a "maxim". A pithy expression that has not necessarily gained credibility by tradition, but is distinguished by especial depth or excellent style is denominated an "aphorism", while one distinguished by wit or irony is often denominated an "epigram ...
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