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WhenU
WhenU Save/SaveNow (commonly referred to simply as WhenU or SaveNow), developed by the company WhenU, is a piece of advertising software generally considered to be adware or spyware. The program delivers advertisements, compares shopping results and other offers to users' computers, and tracks their browsing habits. WhenU is typically installed with other applications, ostensibly to support the free existence of those applications. WhenU cannot be installed without a user reading a disclosure screen and clicking "I accept" or "Next" to give consent, sometimes unknowingly. This model is similar to previous software known as Gator from the company now known as Claria Corporation. Security concerns Although WhenU's advertising software declares that it poses no risk of harm to users' computers, it is considered by many to be unwelcome because it serves pop-up advertisements and slows down the computer. Lavasoft's Ad-Aware and Computer Associates' PestPatrol briefly de-listed WhenU ...
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Pop-up Ad
Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface (GUI) display area, usually a small window, that suddenly appears ("pops up") in the foreground of the visual interface. The pop-up window containing an advertisement is usually generated by JavaScript that uses cross-site scripting (XSS), sometimes with a secondary payload that uses Adobe Flash. They can also be generated by other vulnerabilities/security holes in browser security. A variation on the pop-up window, the pop-under advertisement, opens a new browser window under the active window. Pop-unders do not interrupt the user immediately, but appear when the user closes the covering window, making it more difficult to determine which website created them. History Pop-up ads originated on the Tripod.com webpage hosting site in the late 1990s. JavaScript provided the capability for a web page to open another window. Ethan Zuckerman claims he used that capabi ...
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Microsoft Windows
Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for servers, and Windows IoT for embedded systems. Defunct Windows families include Windows 9x, Windows Mobile, and Windows Phone. The first version of Windows was released on November 20, 1985, as a graphical operating system shell for MS-DOS in response to the growing interest in graphical user interfaces (GUIs). Windows is the most popular desktop operating system in the world, with 75% market share , according to StatCounter. However, Windows is not the most used operating system when including both mobile and desktop OSes, due to Android's massive growth. , the most recent version of Windows is Windows 11 for consumer PCs and tablets, Windows 11 Enterprise for corporations, and Windows Server 2022 for servers. Genealogy By marketing ...
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Adware
Adware, often called advertising-supported software by its developers, is software that generates revenue for its developer by automatically generating online advertisements in the user interface of the software or on a screen presented to the user during the installation process. The software may generate two types of revenue: one is for the display of the advertisement and another on a "pay-per-click" basis, if the user clicks on the advertisement. Some advertisements also act as spyware,FTC Report (2005). collecting and reporting data about the user, to be sold or used for targeted advertising or user profiling. The software may implement advertisements in a variety of ways, including a static box display, a banner display, full screen, a video, pop-up ad or in some other form. All forms of advertising carry health, ethical, privacy and security risks for users. The 2003 ''Microsoft Encyclopedia of Security'' and some other sources use the term "adware" differently: "any s ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Adware
Adware, often called advertising-supported software by its developers, is software that generates revenue for its developer by automatically generating online advertisements in the user interface of the software or on a screen presented to the user during the installation process. The software may generate two types of revenue: one is for the display of the advertisement and another on a "pay-per-click" basis, if the user clicks on the advertisement. Some advertisements also act as spyware,FTC Report (2005). collecting and reporting data about the user, to be sold or used for targeted advertising or user profiling. The software may implement advertisements in a variety of ways, including a static box display, a banner display, full screen, a video, pop-up ad or in some other form. All forms of advertising carry health, ethical, privacy and security risks for users. The 2003 ''Microsoft Encyclopedia of Security'' and some other sources use the term "adware" differently: "any s ...
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Spyware
Spyware (a portmanteau for spying software) is software with malicious behaviour that aims to gather information about a person or organization and send it to another entity in a way that harms the user—for example, by violating their privacy or endangering their device's security. This behaviour may be present in malware as well as in legitimate software. Websites may engage in spyware behaviours like web tracking. Hardware devices may also be affected. Spyware is frequently associated with advertising and involves many of the same issues. Because these behaviors are so common, and can have non-harmful uses, providing a precise definition of spyware is a difficult task.FTC Report (2005)." History The first recorded use of the term :wikt:spyware, spyware occurred on October 16, 1995 in a Usenet post that poked fun at Microsoft's business model.Vossen, Roland (attributed); October 21, 1995Win 95 Source code in c!!posted to rec..programmer; retrieved from groups.google.co ...
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Claria Corporation
Claria Corporation (formerly Gator Corporation) was a software company based in Redwood City, California that invented “Behavioral Marketing”, a highly effective but controversial new form of online advertising. It was founded in 1998 by Denis Coleman (co-founder of Symantec), Stanford MBA Sasha Zorovic, and engineer Mark Pennell, based on work Zorovic had done at Stanford. In March 1999 Jeff McFadden was hired as CEO and Zorovic was effectively forced out. Its name was later used interchangeably with its Gain advertising network, which it claimed serviced over 50 million users. Claria exited the adware business at the end of second quarter 2006, and eventually shut down completely in October 2008. The "Gator" (also known as Gain AdServer) products collected personal information from its unknowing users, including all websites visited and portions of credit card numbers to target and display ads on the computers of web surfers. It billed itself as the "leader in online b ...
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Ad-Aware
Adaware, formerly known as Lavasoft, is a software development company that produces spyware and malware detection software, including Adaware. It operates as a subsidiary of Avanquest a division of Claranova. The company offers Adaware in three editions, one free and the other two, Pro and Total, commercial. Other Adaware products include Adaware Ad Block, Adaware Web Companion, Lavasoft Digital Lock, Lavasoft File Shredder, Lavasoft Privacy Toolbox and Lavasoft Registry Tuner. Adaware's headquarters are in Montreal, Canada, having previously been located in Gothenburg, Sweden since 2002. Nicolas Stark and Ann-Christine Åkerlund established the company in Germany in 1999 with its flagship Adaware antivirus product. In 2011, Lavasoft was acquired by the Solaria Fund, a private equity fund front for entrepreneurs Daniel Assouline and Michael Dadoun, who have been accused of selling software that is available for free, including Adaware antivirus prior to acquiring the compa ...
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Computer Associates
CA Technologies, formerly known as CA, Inc. and Computer Associates International, Inc., is an American multinational corporation headquartered in New York City. It is primarily known for its business-to-business (B2B) software with a product portfolio focused on Agile software development, DevOps, and computer security software spanning across a wide range of environments such as a mainframe, distributed computing, cloud computing, and mobile devices. The company markets nearly 200 software products. Some of the best-known are ACF2 (security), TopSecret (security), Datacom (database), Easytrieve (report generator), IDMS (database), InterTest (debugging), Librarian, Panvalet (source code library management), and TLMS (tape library management). Through 2018, CA Technologies maintained offices in more than 40 countries and employed approximately 11,300 people. CA holds more than 1,500 patents worldwide, and has more than 900 patent applications pending. It was headquartered on L ...
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PestPatrol
CA Anti-Spyware is a spyware detection program distributed by CA, Inc. Until 2007, it was known as PestPatrol. This product is now offered by Total Defense, Inc. and has been named Total Defense Anti-Virus. History PestPatrol, Inc. was a Carlisle, PA based software company founded by Dr. David Stang and Robert Bales, which developed PestPatrol and released its first version in 2000. Originally called SaferSite, the company changed its name in 2002 to better reflect the focus of the company. PestPatrol was an anti-malware product, designed to protect a computer system against threats such as adware, spyware and viruses. It performed automated scans of a system's hard disks, Windows registry and other crucial system areas, and enabled manual scans for specific threats, selected from a very long list of known malicious software. Among its unique features were CookiePatrol, which purges spyware cookies, and KeyPatrol, which detects keystroke logging, keyloggers. Unlike most anti-s ...
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TRUSTe
TrustArc (formerly TRUSTe) is a privacy compliance technology company based in San Francisco, California. The company provides software and services to help corporations update their privacy management processes so they comply with government laws and best practices. Their privacy seal or certification of compliance can be used as a marketing tool.   History TrustArc, was founded as a non-profit industry association called TRUSTe in 1997 by Lori Fena, then executive director of the Electronic Frontier Foundation, and Charles Jennings, a software entrepreneur, with the mission of fostering online commerce by helping businesses and other online organizations self-regulate privacy concerns. In 2000, TRUSTe became the first organization to join the Safe Harbor framework of the U.S. Department of Commerce and the European Union, and subsequently launched its EU Safe Harbor Seal Program. The EU-US Safe Harbor was agreed upon by the Department of Commerce and the EU to provide a fram ...
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