What's It Going To Take
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What's It Going To Take
''What's it going to take?'' is a British newspaper advertisement, print and billboard, poster campaign launched in 2007 by Women's Aid to boost awareness of domestic violence against women in the United Kingdom. The campaign, handled by advertising agency Grey London, comprised photographs of nine female celebrities make-up, made-up to appear as though they were the victims of domestic abuse. The campaign received substantial media attention, with commentary appearing in ''The Daily Mail'', ''This Morning (TV series), This Morning'', and ''Marie Claire'', among others. The ''What's it going to take?'' campaign went on to win a number of honours within the advertising industry, including prizes at the 2008 Creative Circle Awards and the Aerial Awards. Background Women's Aid Federation of England, Women's Aid was established in 1974 as an umbrella organisation for several feminism, feminist charities aiming to end domestic violence against women and children, including Sexual assaul ...
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Media Asia Entertainment Group
Media Asia Entertainment Group (), Media Asia Group (, ), is a Hong Kong production company and film distributor for films made in Hong Kong and throughout China. It is a subsidiary of Lai Sun Development Company Ltd. History Headquartered in Hong Kong, Media Asia is one of Asia's largest Chinese language film studios. Listed on the Singapore Exchange Securities Trading Limited Dealing and Automated Quotation System in November 2004. The executive officer of the company is John Chong, a co-founder of Media Asia. The chairman of the company is Peter Lam, the younger son of Lim Por-yen, who founded the Lai Sun Group. Media Asia was also the only international entertainment company listed on the bourse. On 25 June 2007 the Singapore exchange approved the request to delist the company. 1 August 2007 following a compulsory buyout of minority interests in the company, it was successfully delisted.''Media Asia Entertainment Group'' (1 August 2007Announcement by Media Asia Ente ...
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Elizabeth II
Elizabeth II (Elizabeth Alexandra Mary; 21 April 1926 – 8 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until her death in 2022. She was queen regnant of 32 sovereign states during her lifetime, and was head of state of 15 realms at the time of her death. Her reign of 70 years and 214 days was the longest of any British monarch and the longest verified reign of any female monarch in history. Elizabeth was born in Mayfair, London, as the first child of the Duke and Duchess of York (later King George VI and Queen Elizabeth The Queen Mother). Her father acceded to the throne in 1936 upon the abdication of his brother Edward VIII, making the ten-year-old Princess Elizabeth the heir presumptive. She was educated privately at home and began to undertake public duties during the Second World War, serving in the Auxiliary Territorial Service. In November 1947, she married Philip Mountbatten, a former prince ...
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Kylie Minogue
Kylie Ann Minogue (; born 28 May 1968) is an Australian singer, songwriter and actress. She is the highest-selling female Australian artist of all time, having sold over 80 million records worldwide. She has been recognised for reinventing herself in music and fashion, for which she is referred to by the European press as the " Princess of Pop" and a style icon. Her accolades include a Grammy Award, three Brit Awards and 17 ARIA Music Awards. Born and raised in Melbourne, Minogue first achieved recognition starring in the Australian soap opera '' Neighbours'', playing tomboy mechanic Charlene Robinson. She gained prominence as a recording artist in the late 1980s and released four bubblegum and dance-pop-influenced studio albums produced by Stock Aitken Waterman. By the early 1990s, she had amassed several top ten singles in the UK and Australia, including "I Should Be So Lucky", "The Loco-Motion", "Hand on Your Heart", and "Better the Devil You Know". Taking more cr ...
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Tony Blair
Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British former politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party from 1994 to 2007. He previously served as Leader of the Opposition from 1994 to 1997, and had served in various shadow cabinet posts from 1987 to 1994. Blair was the Member of Parliament (MP) for Sedgefield from 1983 to 2007. He is the second longest serving prime minister in modern history after Margaret Thatcher, and is the longest serving Labour politician to have held the office. Blair attended the independent school Fettes College, and studied law at St John's College, Oxford, where he became a barrister. He became involved in Labour politics and was elected to the House of Commons in 1983 for the Sedgefield constituency in County Durham. As a backbencher, Blair supported moving the party to the political centre of British politics. He was appointed to Neil Kinnock's shadow cabinet ...
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Rankin (photographer)
John Rankin Waddell (born 1966), known as Rankin, is a British photographer and director who has photographed Kate Moss, Madonna (entertainer), Madonna, David Bowie and Elizabeth II, The Queen. The Evening Standard, London Evening Standard described Rankin's fashion and portrait photography style as ''high-gloss, highly sexed'' and ''hyper-perfect''. He has directed music videos, documentaries, a feature film, short films and commercials. Early life and education Rankin was born in Glasgow. His family moved to Yorkshire in 1976 where he attended Thirsk School and Sixth Form College, Thirsk School, before they relocated to St Albans and he studied at Beaumont School, St Albans, Beaumont School. He worked as a hospital porter when he was 20 and studied accounting at Brighton Polytechnic until he realised his interests lay elsewhere and dropped out. Rankin took up photography on a BTech course at Barnfield College in Luton, and then a Bachelor of Arts, BA course at the London ...
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Fashion Photographer
Fashion photography is a genre of photography which is devoted to displaying clothing and other fashion items, sometimes haute couture. It typically consists of a fashion photographer taking a picture of a dressed model in a photographic studio or an outside setting. It originates from the clothing and fashion industries, and while some of fashion photography has been elevated as art, it is still primarily used for clothing, perfumes and beauty products. Fashion photography is most often conducted for advertisements or fashion magazines such as ''Vogue'', '' Vanity Fair'', or ''Elle''. It has grown into becoming a necessary way for designers to get their work out to the public. Fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories. The history of this photographic discipline was intertwined for its first decades with the fashion magazines in which the photographs originated, supplanti ...
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PR Newswire
PR Newswire is a distributor of press releases headquartered in Chicago. The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, operated the service from his house in Manhattan for approximately 15 years. The business was eventually sold to Western Union and then United Newspapers of London. In December 2015, Cision Inc. announced it would acquire the company. On January 1, 2021, Cision formally merged PR Newswire into the company, ending its status as a legal entity after 66 years. Cision plans to continue utilizing the brand name for the foreseeable future in the United States, as well as in Europe and the Asia-Pacific regions. History PR Newswire was founded in March 1954 by Herbert Muschel, who ran the business from his town house in New York City for the first 15 years of its operation. The company used telecommunications lines and teleprinters owned by Weste ...
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Effie Award
Effie is a feminine given name, sometimes a short form (hypocorism) of Euphemia (Greek: Εὐφημία). Notable people with the name include: Women * Effie Bancroft (1840–1921), English actress and theatre manager * Effie Boggess (1927-2021), American politician * Effie Cardale (1873–1960), New Zealand community and welfare worker * Effie Cherry (1869–1944), American performer, part of the Cherry Sisters touring vaudeville act * Effie Crockett (1857–1940), American actress * Euphemia Effie Ellsler (1855–1942), American stage and film actress * Euphemia Effie Germon (1845–1914), American stage actress * Euphemia Effie Gray (1828–1897), Scottish model, married to John Ruskin and John Everett Millais * Effie Hotchkiss, American pioneering motorcyclist in 1915 * Effie Mae Martin Howard, real name of Rosie Lee Tompkins (1936–2006), African-American quiltmaker * Effie McCollum Jones (1869–1952), American Universalist minister and suffragette * Effie Neal Jones (1 ...
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ...
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Valentine's Day (advertisement)
Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring a martyr named Valentine, and through later folk traditions it has also become a significant cultural, religious and commercial celebration of romance and love in many regions of the world. There are a number of martyrdom stories associated with various Saint Valentines connected to February 14, including an account of the imprisonment of Saint Valentine of Rome for ministering to Christians persecuted under the Roman Empire in the third century. According to an early tradition, Saint Valentine restored sight to the blind daughter of his jailer. Numerous later additions to the legend have better related it to the theme of love: tradition maintains that Saint Valentine performed weddings for Christian soldiers who were forbidden to marry by the Roman emperor; an 18th-century embellishment to the legend ...
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Marketing Week
''Marketing Week'' is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine. History and profile ''Marketing Week'' was launched in March 1978. Its co-founders were Graham Sherren, Michael Chamberlain, a former editor of the advertising journal ''Campaign'', and Anthony Nares, an entrepreneur who set up Marketing Week Communications Ltd (MWC) shortly before the launch. MWC subsequently launched ''Creative Review'' and was later subsumed into Centaur Communications, a buy-in vehicle run by Sherren and Jocelyn Stevens (1982). Nares became managing director of the new organisation – a position he held until his early death in 1996. Chamberlain left Centaur in 1988 to take up a career in consultancy. Chamberlain said of this founding period: "While planning AdNews, I received a phone call from an Anthony Nares just before Christmas 1977 saying we should meet. As I recall, he showed me a mock-up front co ...
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