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WVLA
WVLA-TV (channel 33) is a television station in Baton Rouge, Louisiana, United States, affiliated with NBC. It is owned by White Knight Broadcasting, which maintains joint sales and shared services agreements (JSA/SSA) with Nexstar Media Group, owner of Fox affiliate WGMB-TV (channel 44), CW owned-and-operated station WBRL-CD (channel 21) and independent station KZUP-CD (channel 19), for the provision of certain services. The stations share studios on Perkins Road in Baton Rouge, while WVLA-TV's transmitter is located near Addis, Louisiana. History The station first signed on the air on October 16, 1971 as WRBT, an ABC affiliate. The station was founded by Romac Baton Rouge Corporation, a consortium of Southern Educators Life Insurance Company and local businessmen Richard O. Rush and Ramon V. Jarrell, with its call letters standing for "Romac Broadcasting Television". The station temporarily operated from Florida Boulevard before moving to studios on Essen Lane, where ...
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WGMB-TV
WGMB-TV (channel 44) is a television station in Baton Rouge, Louisiana, United States, affiliated with the Fox network. It is owned by Nexstar Media Group alongside CW owned-and-operated station WBRL-CD (channel 21) and independent station KZUP-CD (channel 19); Nexstar also provides certain services to NBC affiliate WVLA-TV (channel 33) under joint sales and shared services agreements (JSA/SSA) with White Knight Broadcasting. The stations share studios on Perkins Road in Baton Rouge, while WGMB-TV's transmitter is located near Addis, Louisiana. History The station first signed on August 11, 1991, making Baton Rouge the last of the Top 100 Nielsen Designated Market Areas to receive a Fox affiliate. The station was originally owned by the Galloway family, whose broadcast holdings operated under the Communications Corporation of America banner. It took five years to bring Fox to Baton Rouge, as the Federal Communications Commission (FCC) assigned channel 44 to Baton Rouge in 1983 a ...
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KZUP-CD
KZUP-CD (channel 20) is a low-power, Class A independent television station in Baton Rouge, Louisiana, United States. It is owned by Nexstar Media Group alongside Fox affiliate WGMB-TV (channel 44) and CW owned-and-operated station WBRL-CD (channel 21); Nexstar also provides certain services to NBC affiliate WVLA-TV (channel 33) under joint sales and shared services agreements (JSA/SSA) with owner White Knight Broadcasting. The stations share studios on Perkins Road in Baton Rouge, while KZUP-CD's transmitter is located near Addis, Louisiana. While "KZUP-CD" is the station's official call sign, it uses "KZUP-TV" for promotional purposes. History The station signed on the air in 1999 as a WZUP, a UPN affiliate available only on cable (TCI and later Cox channel 13). It was the second UPN affiliate (of three) in the Baton Rouge area. When the station went over the air on November 26, 2002, it changed its call sign to KZUP-CA; originally it was going to air on channel 21 and ...
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