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Women's Advertising Club
A women's advertising club is an association for women who work in advertising. Such clubs were started in the US and UK in the early twentieth century after women had become established in the profession but were denied entry to male organisations. Some were originally founded by men as a way to entertain their wives during advertising conventions. History The Association of Advertising Women was established in London in 1910. This ceased at the end of the First World War and was followed by the Women's Advertising Club of London in 1923. The League of Advertising Women was started in New York in 1912 by Christine Frederick and still exists as the Advertising Women of New York Advertising Women of New York, Inc. (AWNY), originally called the League of Advertising Women of New York, was the first organization solely for women in the advertising and communications industry in America. Description She Runs It was founded in .... Other clubs included the Women's Advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World War I
World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fighting occurring throughout Europe, the Middle East, Africa, the Pacific, and parts of Asia. An estimated 9 million soldiers were killed in combat, plus another 23 million wounded, while 5 million civilians died as a result of military action, hunger, and disease. Millions more died in genocides within the Ottoman Empire and in the 1918 influenza pandemic, which was exacerbated by the movement of combatants during the war. Prior to 1914, the European great powers were divided between the Triple Entente (comprising France, Russia, and Britain) and the Triple Alliance (containing Germany, Austria-Hungary, and Italy). Tensions in the Balkans came to a head on 28 June 1914, following the assassination of Archduke Franz Ferdin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Christine Frederick
Christine Frederick (February 6, 1883 – April 6, 1970) was an American home economist and early 20th century exponent of Taylorism as applied to the domestic sphere. She conducted experiments aimed at improving household efficiency, as well as arguing for women's vital role as consumers in a mass-production economy. She wrote books on these subjects, the best-known of which is probably ''Selling Mrs. Consumer'', which offers an early justification for planned obsolescence as a necessary feature of the industrial economy. Early years Christine Isobel Campbell was born in 1883 in Boston, Massachusetts, to Mimi (née Scott) and William R. Campbell, who separated shortly afterwards. In 1894 Frederick's mother married a lawyer, Wyatt MacGaffey, who adopted the girl. In 1906, Christine McGaffey (as she preferred to spell her surname) graduated from Northwestern University and became a teacher. A year later, she married J. (Justus) George Frederick, a business executive interested ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Women Of New York
Advertising Women of New York, Inc. (AWNY), originally called the League of Advertising Women of New York, was the first organization solely for women in the advertising and communications industry in America. Description She Runs It was founded in 1912 as the League of Advertising Women of New York by journal editors Christine Frederick and J. George Frederick as a response to women's exclusion from the all-male Advertising League. Its primary objectives were to educate its members in advertising and to encourage the active involvement of women in the advertising industry. Beginning in the 1930s, the club held classes and dinners with speakers on advertising and business practices, and awarded scholarships to girls to help them pursue degrees in advertising. During World War II, they also helped with the economizing campaign. She Runs It is a Century + old organization with roots and origins in membership and service to a community united in its intention to see more women as lead ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
