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Warner's Hotel And Lyttelton Times Company, 1910
The Warnaco Group, Inc. was an American textile/clothing corporation which designed, sourced, marketed, licensed, and distributed a wide range of underwear, sportswear, and swimwear worldwide. Its products were sold under several brand names including Calvin Klein, Speedo, Chaps, Warner's, and Olga. On 31 October 2012, the company announced that it would be acquired by PVH for $2.8 billion in cash and stock. The deal that will give the PVH more control of the Calvin Klein clothing brand as it will unite Calvin Klein formal, underwear, jeans and sportswear lines. It was acquired by PVH in Feb 2013. History Dr. Warner's Health Corsets In the late 19th century, Dr. Lucien Warner, a prominent physician gave up his Cortlandville, NY practice to begin a new career on the medical lecturing circuit, specializing in women's health issues. Dr. Warner lectured about the harmful effects of the rigid steel-boned corsets of the time. After seeing how little influence his lectures ...
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Swimsuit
A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or List of water sports, water sports, such as swimming, Diving (sport), diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, women, and children. A swimsuit can be described by various names, some of which are used only in particular locations, including swimwear, bathing suit, swimming costume, bathing costume, swimming suit, swimmers, swimming togs, bathers, cossie (short for "costume"), or swimming trunks for men, besides others. A swimsuit can be worn as an undergarment in sports that require a wetsuit such as water skiing, scuba diving, surfing, and wakeboarding. Swimsuits may also be worn to display the wearer's physical attractiveness, physical attributes, as in the case of beauty pageants or bodybuilding contests, and glamour photography and magazines like the annual ''Sports Illustrated Swimsuit Issue'' featuring models ...
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Corset Controversy
The corset controversy concerns supporters' and detractors' arguments for and against wearing a corset. The controversy was contemporary with the time that corsets were popular in society. Corsets, variously called ''a pair of bodys'' or ''stays'', were worn by European women from the late 16th century onward, changing their form as fashions changed. In spite of radical change to fashion geographically and temporally, the corset or some derivative beneath an outer gown shaped the body or provided structure. There were brief periods in which corsetry was not part of mainstream fashion. In the 1790s, there was an abrupt change to fashion as the Empire silhouette became fashionable. During the following Regency era, the highly supportive corsets of the early Georgian era were dismissed in favor of short garments worn primarily to support the breast and leave the waist and hips in their natural shape. Beginning in the mid-1820s, women's fashion returned to the full skirts of the pri ...
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Cortlandville, New York
Cortlandville is a town in Cortland County, New York, United States. The population was 8,509 at the 2010 census. Cortlandville surrounds the city of Cortland and is at the western border of the county. History The town is in the former Central New York Military Tract. The area was first settled in 1792 at Lorings Corners. In 1829, the town was taken from the south part of the town of Homer. The town was increased by additional land from the town of Virgil in 1845. In 1853, the village of Cortland (the present city of Cortland) set itself apart by incorporating as a village, and was re-incorporated in 1864. New York authorized a normal school (now State University of New York at Cortland) to be erected in the region in 1866. Geography According to the United States Census Bureau, Cortlandville has a total area of , of which is land and , or 0.36%, is water. The Tioughnioga River flows southward through the town and is part of the Susquehanna River watershed. The weste ...
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Chaps
Chaps ( or ) are sturdy coverings for the legs consisting of leggings and a belt. They are buckled on over trousers with the chaps' integrated belt, but unlike trousers, they have no seat (the term "assless chaps" is a tautology) and are not joined at the crotch. They are designed to provide protection for the legs and are usually made of leather or a leather-like material. Their name is a shortened version of the Spanish word ''chaparajos''. ''Chaparajos'' were named after the chaparral (thick, thorny, low brush) from which they were designed to protect the legs while riding on horseback. Like much of western American horse culture, the origin of ''chaparajos'' was in the south of Spain, from which it then passed on to the part of New Spain that later became Mexico, and has been assimilated into cowboy culture of the American west. They are a protective garment to be used when riding a horse through brushy terrain. In the modern world, they are worn for both practical work purpo ...
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Speedo
Speedo International Limited is a distributor of swimwear and swim-related accessories based in Nottingham, England, known for its swim briefs. The company has roots in Australia but is no longer based there. Founded in Sydney in 1914 by Alexander MacRae, a Scottish emigrant, the industry-leading company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches. The Speedo brand was previously manufactured for and marketed in North America as Speedo USA by PVH, under an exclusive perpetual licence, which had acquired prior licensee Warnaco Group in 2013. As of January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash, subject to regulatory approval. In accordance with its Australian roots, Speedo uses a boomerang as their symbol. Due to their success in the swimwear industry, the word "Speedo" has become synonymous with racing bathing suits. Hist ...
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Brand Name
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ...
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Swimwear
A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, women, and children. A swimsuit can be described by various names, some of which are used only in particular locations, including swimwear, bathing suit, swimming costume, bathing costume, swimming suit, swimmers, swimming togs, bathers, cossie (short for "costume"), or swimming trunks for men, besides others. A swimsuit can be worn as an undergarment in sports that require a wetsuit such as water skiing, scuba diving, surfing, and wakeboarding. Swimsuits may also be worn to display the wearer's physical attributes, as in the case of beauty pageants or bodybuilding contests, and glamour photography and magazines like the annual ''Sports Illustrated Swimsuit Issue'' featuring models and sports personalities in swimsuits. There is a very wide ...
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Underwear
Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as undergarments and as outer clothing. If made of suitable material or textile, some undergarments can serve as nightwear or swimsuits, and some are intended for sexual attraction or visual appeal. Undergarments are generally of two types, those that are worn to cover the torso and those that are worn to cover ...
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Brand Licensing
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song (" Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor).Pete Canalichio. Licensing Brands, Inc. DBA BrandAlivepetecanalichio.com/ref> History Brand licensing is a well-established business, both in the area of patents and trademarks. Trade ...
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