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Von Restorff Effect
The Von Restorff effect, also known as the "isolation effect", predicts that when multiple homogeneous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered. The theory was coined by German psychiatrist and pediatrician Hedwig von Restorff (1906–1962), who, in her 1933 study, found that when participants were presented with a list of categorically similar items with one distinctive, isolated item on the list, memory for the item was improved. The study utilized the ''isolation paradigm'', which refers to a distinctive feature of an item in a list that differs from the others by way of dimension. Such distinctiveness, leading to the von Restorff effect, can be generated from changing the meaningfulness or physical nature of the stimulus in some way, such as in size, shape, color, spacing and underlining. Examples For example, if a person examines a shopping list with one item highlighted in bright green, he or she will be more likely to re ...
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Hedwig Von Restorff
Hedwig von Restorff (14 December 1906, Berlin – 6 July 1962, Freiburg im Breisgau) is best known for her discovery of the isolation effect that bears her name. Hedwig von Restorff attended the University of Berlin where she would also obtain her PhD. Von Restorff studied and practiced psychology according to Gestalt traditions. During her psychological career, von Restorff worked at the University of Berlin as a postdoctoral assistant to Wolfgang Köhler. During her time at the University of Berlin, von Restorff published two papers. The first touched on her findings of the isolation paradigm experiments ran in 1933, while the second was co-authored with Köhler. Her writings have never been published in English which has caused some work to be lost due to secondary accounts. Isolation paradigm The isolation paradigm refers to a distinctive feature of an item in a list that differs from the others by way of dimension. Von Restorff was not the first to use the isolation paradigm ...
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Event-related Potential
An event-related potential (ERP) is the measured brain response that is the direct result of a specific sensory, cognitive, or motor event. More formally, it is any stereotyped electrophysiological response to a stimulus. The study of the brain in this way provides a noninvasive means of evaluating brain functioning. ERPs are measured by means of electroencephalography (EEG). The magnetoencephalography (MEG) equivalent of ERP is the ERF, or event-related field. Evoked potentials and induced potentials are subtypes of ERPs. History With the discovery of the electroencephalogram (EEG) in 1924, Hans Berger revealed that one could measure the electrical activity of the human brain by placing electrodes on the scalp and amplifying the signal. Changes in voltage can then be plotted over a period of time. He observed that the voltages could be influenced by external events that stimulated the senses. The EEG proved to be a useful source in recording brain activity over the ...
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List Of Cognitive Biases
Cognitive biases are systematic patterns of deviation from norm and/or rationality in judgment. They are often studied in psychology, sociology and behavioral economics. Although the reality of most of these biases is confirmed by reproducible research, there are often controversies about how to classify these biases or how to explain them. Several theoretical causes are known for some cognitive biases, which provides a classification of biases by their common generative mechanism (such as noisy information-processingMartin Hilbert (2012) "Toward a synthesis of cognitive biases: How noisy information processing can bias human decision making"'. Psychological Bulletin, 138(2), 211–237; free access to the study here: https://www.martinhilbert.net/toward-a-synthesis-of-cognitive-biases/). Gerd Gigerenzer has criticized the framing of cognitive biases as errors in judgment, and favors interpreting them as arising from rational deviations from logical thought. Explanations include ...
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List Of Memory Biases
Cognitive biases are systematic patterns of deviation from norm and/or rationality in judgment. They are often studied in psychology, sociology and behavioral economics. Although the reality of most of these biases is confirmed by reproducible research, there are often controversies about how to classify these biases or how to explain them. Several theoretical causes are known for some cognitive biases, which provides a classification of biases by their common generative mechanism (such as noisy information-processingMartin Hilbert (2012) "Toward a synthesis of cognitive biases: How noisy information processing can bias human decision making"'. Psychological Bulletin, 138(2), 211–237; free access to the study here: https://www.martinhilbert.net/toward-a-synthesis-of-cognitive-biases/). Gerd Gigerenzer has criticized the framing of cognitive biases as errors in judgment, and favors interpreting them as arising from rational deviations from logical thought. Explanations include ...
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Serial Position Effect
Serial-position effect is the tendency of a person to recall the first and last items in a series best, and the middle items worst. The term was coined by Hermann Ebbinghaus through studies he performed on himself, and refers to the finding that recall accuracy varies as a function of an item's position within a study list. When asked to recall a list of items in any order (free recall), people tend to begin recall with the end of the list, recalling those items best (the recency effect). Among earlier list items, the first few items are recalled more frequently than the middle items (the primacy effect). One suggested reason for the primacy effect is that the initial items presented are most effectively stored in long-term memory because of the greater amount of processing devoted to them. (The first list item can be rehearsed by itself; the second must be rehearsed along with the first, the third along with the first and second, and so on.) The primacy effect is reduced when items ...
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Cognitive Biases
A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, may dictate their behavior in the world. Thus, cognitive biases may sometimes lead to perceptual distortion, inaccurate judgment, illogical interpretation, or what is broadly called irrationality. Although it may seem like such misperceptions would be aberrations, biases can help humans find commonalities and shortcuts to assist in the navigation of common situations in life. Some cognitive biases are presumably adaptive. Cognitive biases may lead to more effective actions in a given context. Furthermore, allowing cognitive biases enables faster decisions which can be desirable when timeliness is more valuable than accuracy, as illustrated in heuristics. Other cognitive biases are a "by-product" of human processing limitations, resulting f ...
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