Volkswagen Group MLB Platform
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Volkswagen Group MLB Platform
The Volkswagen Group MLB platform is the company's platform strategy, announced in 2012, for shared modular construction of its longitudinal, front-engined automobiles. It was developed by Audi and first introduced in 2007 on the Audi A5 then, chronologically, on the Audi A4, Audi Q5, Audi A8, Audi A7, Audi A6, Porsche Macan and the second generation Audi Q7 (MLB Evo). Until 2015, only Audi and Porsche were using the MLB platform. In February 2016 Volkswagen introduced the MLB based Phideon luxury sedan built and sold uniquely in the Chinese market. Volkswagen Group markets the strategy under the code name MLB, which stands for ''Modularer Längsbaukasten'', translating from German to "Modular Longitudinal Matrix". MLB is one strategy within VW's overall MB (Modulare Baukasten or modular matrix) program which also includes the similar MQB strategy for its vehicles with transverse engine orientation. While a model may be said to use an MLB platform, it is not so much a platform ' ...
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Volkswagen Group
Volkswagen AG (), known internationally as the Volkswagen Group, is a German multinational automotive manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The company designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines and turbomachinery, as well as offering related services, including financing, leasing and fleet management. In 2016, it was the world's largest automaker by sales, and keeping this title in 2017, 2018 and 2019, selling 10.9 million vehicles. It has maintained the largest market share in Europe for over two decades. It ranked seventh in the 2020 ''Fortune'' Global 500 list of the world's largest companies. The Volkswagen Group sells passenger cars under the Audi, Bentley, Cupra, Lamborghini, Porsche, SEAT, Škoda and Volkswagen brands; motorcycles under the Ducati name; light commercial vehicles under the Volkswagen Commercial Vehicles brand; and heavy commercial vehicles via the marques of listed subsi ...
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Porsche Macan
The Porsche Macan (Type 95B) is a high-performance Compact luxury crossover SUV produced by the German car manufacturer Porsche from 2014. It is built in Leipzig, Germany. The Macan range includes many variants, including the Macan, Macan T, Macan S, and the Macan GTS. The Macan shares a platform with the Audi Q5. It is the second least expensive car sold by Porsche, being just slightly more expensive than the Porsche 718 Cayman. History Initially announced in November 2010 as a development project, and formally announced by Porsche in March 2011, the ''Macan'' model name was decided in 2012 and is derived from the Malay and Indonesian word for tiger. The Macan was originally known by its code name , a portmanteau of Cayenne Junior or comes from a name of a member of ethnic group descended from Acadia living in the U.S. state of Louisiana (not to be confused with Porsche-Diesel Junior tractor). Concept, design and production The Porsche Macan shares its platform and ...
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Volkswagen Touareg
The Volkswagen Touareg (German pronunciation: ) is a car produced by German automaker Volkswagen Group since 2002 at the Volkswagen Bratislava Plant. A five-seater mid-size luxury crossover SUV, the vehicle was named after the nomadic Tuareg people, inhabitants of the Saharan interior in North Africa. As of its first generation, the Touareg was developed together with the Porsche Cayenne and the Audi Q7, and , the Touareg was developed together with the Audi Q8, the Bentley Bentayga and the Lamborghini Urus. The vehicles were developed as unibody SUVs with independent suspension. The initial generation (2002–2010) offered five-, six-, eight-, ten- and twelve-cylinder engine choices. Development The Volkswagen Touareg (internally designated ''Typ 7L'') was developed as a joint venture project by Porsche and the Volkswagen Group, involving the Audi and Volkswagen brands. At the time of Typ 7L development and for the first several years of production, Porsche was independently ...
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Audi Q8
The Audi Q8 is a mid-size luxury crossover SUV coupé made by Audi that was launched in 2018. It is the flagship of the Audi SUV line, and is being produced at the Volkswagen Bratislava Plant. Overview BMW launched its coupe SUV in 2008, the BMW X6, and Mercedes-Benz followed suit in 2015 with the GLE-Class Coupe. Audi never made a direct competitor but had been planning to once the new bodystyle became a sales success for other brands. The Q8 is the first SUV model under Audi's new head of design, Marc Lichte, and will introduce a new design language for the brand's SUVs. The grill is larger and now has an octagonal shape, with both vertical and horizontal slats, and the character lines of the Q8 are inspired by the Audi Quattro rally car from the 1980s. The Q8 features full-laser headlamps and taillamps, the first-ever in a crossover or SUV. The interior features the knob-less MMI system, three touch screens and an enlarged virtual cockpit which has a fully digital instrumen ...
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Bentley Bentayga
The Bentley Bentayga is a mid-size luxury crossover SUV produced by Bentley Motors since late 2015. It is the first SUV to be produced by the brand. Its body is manufactured at the Volkswagen Zwickau-Mosel Plant in Germany, then painted by Paintbox Editions in Banbury, United Kingdom, with final assembly being at Bentley Motor's factory in Crewe, United Kingdom. Concept car Bentley's first SUV was previewed as the Bentley EXP 9 F concept car at the 2012 Geneva Motor Show. The concept car was based upon the Volkswagen Group MLB platform, powered by a 6.0 L W12 engine producing . The initial design of the EXP 9 F was redesigned to achieve "more traditional SUV proportions and less retro surfacing." The production version was announced in July 2013. The Bentley EXP 9 F's design proved to be controversial, and it received a mixed response from the automobile press. After some criticism for the design of the EXP 9 F, Bentley announced that it would change the styling f ...
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Wired (magazine)
''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco, California, and has been in publication since March/April 1993. Several spin-offs have been launched, including '' Wired UK'', ''Wired Italia'', ''Wired Japan'', and ''Wired Germany''. From its beginning, the strongest influence on the magazine's editorial outlook came from founding editor and publisher Louis Rossetto. With founding creative director John Plunkett, Rossetto in 1991 assembled a 12-page prototype, nearly all of whose ideas were realized in the magazine's first several issues. In its earliest colophons, ''Wired'' credited Canadian media theorist Marshall McLuhan as its "patron saint". ''Wired'' went on to chronicle the evolution of digital technology and its impact on society. ''Wired'' quickly became recognized ...
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Car (magazine)
''Car'' is a British automotive enthusiast magazine published monthly by Bauer Consumer Media. International editions are published by Bauer Automotive in Republic of Korea (since March 2016), Brazil, China, Greece, India, Italy (through 2019), Malaysia (from December 2012 to March 2017, through Astro), Mexico, the Middle East, Romania, Russia, South Africa (under the title ''topcar''), Spain, Thailand and Turkey. ''Car'' features a regular group test under the 'Giant Test' name, which was originally developed by the magazine in the 1960s. It also features 'newcomer' first drives of new cars, interviews with significant figures in the motor industry and other features. History The magazine was launched in 1962 as ''Small Car and Mini Owner incorporating Sporting Driver''. It was renamed as ''Car'' in 1965. In the 1960s ''Car'' pioneered the 'Car of The Year' (COTY) competition that was subsequently decided by motoring journalists on a Europe wide basis. In the 1960s, 1970s a ...
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Car Magazine
''Car'' is a British automotive enthusiast magazine published monthly by Bauer Consumer Media. International editions are published by Bauer Automotive in Republic of Korea (since March 2016), Brazil, China, Greece, India, Italy (through 2019), Malaysia (from December 2012 to March 2017, through Astro), Mexico, the Middle East, Romania, Russia, South Africa (under the title ''topcar''), Spain, Thailand and Turkey. ''Car'' features a regular group test under the 'Giant Test' name, which was originally developed by the magazine in the 1960s. It also features 'newcomer' first drives of new cars, interviews with significant figures in the motor industry and other features. History The magazine was launched in 1962 as ''Small Car and Mini Owner incorporating Sporting Driver''. It was renamed as ''Car'' in 1965. In the 1960s ''Car'' pioneered the 'Car of The Year' (COTY) competition that was subsequently decided by motoring journalists on a Europe wide basis. In the 1960s, 1970s a ...
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Jalopnik
G/O Media Inc. is an American media holding company that runs ''Gizmodo'', ''Kotaku'', ''Jalopnik'', ''Deadspin'', ''Lifehacker'', ''Jezebel'', ''The Root'', ''The A.V. Club'', ''The Takeout'', ''The Onion'', and ''The Inventory''. History G/O was formed in April 2019 when Great Hill Partners, a private equity firm, purchased the websites from Univision for $20.6 million. Prior to the sale, the former Gawker Media properties had operated as Gizmodo Media Group after being acquired by Univision following the conclusion of the ''Bollea v. Gawker'' lawsuit and subsequent bankruptcy in 2016. Former ''Forbes'' executive Jim Spanfeller became the CEO of G/O Media. Conflict with leadership G/O Media's leadership, introduced after the purchase from Univision, has been subject to frequent criticism by employees. Complaints include closer advertiser relationships, a lack of diversity, and suppression of reporting about the company itself. In October 2019 Deadspin's editor-in-chief, Bar ...
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Volkswagen Group MQB Platform
The Volkswagen Group MQB platform is the company's strategy for shared modular design construction of its transverse, front-engine, front-wheel-drive layout (optional front-engine, four-wheel-drive layout) automobiles. It was first introduced in the Volkswagen Golf Mk7 in late 2012. Volkswagen spent roughly $8bn developing this new platform and the cars employing it. The platform underpins a wide range of cars from the supermini class to the mid size SUV class. MQB allows Volkswagen to assemble any of its cars based on this platform across all of its MQB ready factories. This allows the Volkswagen group flexibility to shift production as needed between its different factories. Beginning in 2012, Volkswagen Group marketed the strategy under the code name MQB, which stands for ''Modularer Querbaukasten'', translating from German to "Modular Transversal Toolkit" or "Modular Transverse Matrix". MQB is one strategy within VW's overall MB (Modularer Baukasten or modular matrix) program w ...
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Volkswagen AG
Volkswagen AG (), known internationally as the Volkswagen Group, is a German multinational automotive manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The company designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines and turbomachinery, as well as offering related services, including financing, leasing and fleet management. In 2016, it was the world's largest automaker by sales, and keeping this title in 2017, 2018 and 2019, selling 10.9 million vehicles. It has maintained the largest market share in Europe for over two decades. It ranked seventh in the 2020 ''Fortune'' Global 500 list of the world's largest companies. The Volkswagen Group sells passenger cars under the Audi, Bentley, Cupra, Lamborghini, Porsche, SEAT, Škoda and Volkswagen brands; motorcycles under the Ducati name; light commercial vehicles under the Volkswagen Commercial Vehicles brand; and heavy commercial vehicles via the marques of listed subsidi ...
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Volkswagen Phideon
The Volkswagen Phideon () is an executive sedan manufactured by the German automobile manufacturer Volkswagen, described by Volkswagen as their "premium class" vehicle. Introduced at the 2016 Geneva Motor Show, the Phideon is aimed at the market in China. Sales officially started in July 2016. Overview The Phideon is the first car under the Volkswagen brand to be based on Volkswagen's MLB platform. It is powered by either a 2.0-litre turbocharged four-cylinder '' EA888'' or a 3.0-litre supercharged V6 '' EA837'' petrol engines and is available with an optional 4motion all-wheel drive system. The 2.0-litre plug-in hybrid version is also available, which was launched in April 2017. The Phideon is also the first Volkswagen model to have a camera-based night vision system. The Phideon is equipped with the Active Info Display which replaced the conventional instrument cluster, and chauffeur mode which allows passengers to send content to the infotainment system. Since its ...
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