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VigLink
VigLink is a San Francisco-based, outbound-traffic monetization service for publishers, forums, and bloggers. VigLink specializes in in-text advertising and marketing. VigLink CEO Oliver Roup founded the company in March 2009. In 2012, Oliver Roup reported VigLink was working on 5 billion pages per month. As of November 2014, VigLink has raised $27.34 million and is working with 63,000 online retailers including EBay, Target, Amazon.com, and Wal-Mart. Service VigLink's content monetization solution connects potential consumers to products by hyperlinking particular keywords in a website's content. The company's technology, VigLink Insert, scans a page for words that could be potentially profitable to the publisher of the page, and connects the keyword with a product from an affiliate program. The publisher is paid when a reader clicks a link contained in the content to buy or learn more about a service or product. VigLink also offers an outbound analytics service for clie ...
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Oliver Roup
Oliver Roup is an entrepreneur and computer scientist originally from Toronto, Ontario, Canada. Roup is the founder and CEO of the content monetization service VigLink. Professional and educational background Before founding VigLink, Roup worked at Microsoft where he was responsible for directing products for media properties like Xbox Live Marketplace, Zune Marketplace, and MSN Entertainment. He has also served in roles at Echo networks, Paul Allen’s Vulcan Inc., the BBC’s iPlayer, and the Founders Fund. Some of his patents cover micro-transactions, media, and metadata. Roup founded VigLink, a service that connects web publishers and bloggers with affiliate advertising solutions, in 2009 and is the company’s current CEO. In a January 2012 interview with Idea Mensch, he was quoted as saying that the inspiration for VigLink came when he “wrote a crawler to count links to Amazon on the web and found that less than 50% were enrolled in the affiliate program (meaning the p ...
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Reid Hoffman
Reid Garrett Hoffman (born August 5, 1967) is an American internet entrepreneur, venture capitalist, podcaster, and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners and a co-founder of Inflection AI. On the ''Forbes'' 2021 list of the world's billionaires, Hoffman was ranked #1580 with a net worth of US$2.4 billion. Early life and education His paternal great-great-great-grandfather was Theophilus Adam Wylie, a Christian Presbyterian minister and Indiana University president pro tempore.Louise Wylie Hoffman
Losaltosonline.com (October 15, 2013). Retrieved on 2013-10-23.
Hoffman's uncle Eric Hoffman is a writer. ...
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Reddit
Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits". Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Reddit administrators moderate the communities. Moderation is also conducted by community-specific moderators, who are not Reddit employees. As of March 2022, Reddit ranks as the 9th- most-visited website in the world and 6th most-visited website in the U.S., according to Semrush. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Twenty-two percent of U. ...
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Outbrain
Outbrain is a web recommendation platform founded in 2006 by Co-Founder and Co-CEO Yaron Galai and Co-Founder, Chief Technology Officer and General Manager, Ori Lahav. The company is headquartered in New York City. The company generates revenue for online publishers by displaying feeds of content and ads, or boxes of links, known as chumboxes, to pages within a website or mobile platform. Advertisers pay Outbrain on a pay-per-click basis and a portion of that revenue is shared with publishers. The quality of Outbrain's recommendations have been debated. Products Outbrain is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader. Some of the content recommended by Outbrain link to publisher's own content, while others link to other sites. , Outbrain's promoted articles are found on 108,121 websites. In 2020, Outbrain delivered an average of 10 billion recommendations daily for over 20,000 advertiser ...
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Internet Forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes publicly visible. Forums have a specific set of jargon associated with them; example: a single conversation is called a " thread", or ''topic''. A discussion forum is hierarchical or tree-like in structure: a forum can contain a number of subforums, each of which may have several topics. Within a forum's topic, each new discussion started is called a thread and can be replied to by as many people as so wish. Depending on the forum's settings, users can be anonymous or have to register with the forum and then subsequently log in to post messages. On most forums, users do not have to l ...
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Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ...
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Monetization
Monetization ( also spelled monetisation) is, broadly speaking, the process of converting something into money. The term has a broad range of uses. In banking, the term refers to the process of converting or establishing something into legal tender. While it usually refers to the coining of currency or the printing of banknotes by central banks, it may also take the form of a promissory currency. The term "monetization" may also be used informally to refer to exchanging possessions for cash or cash equivalents, including selling a security interest, charging fees for something that used to be free, or attempting to make money on goods or services that were previously unprofitable or had been considered to have the potential to earn profits. And data monetization refers to a spectrum of ways information assets can be converted into economic value. Another meaning of "monetization" denotes the process by which the U.S. Treasury accounts for the face value of outstanding coinage. ...
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IOS App Store
The App Store is an app store platform, developed and maintained by Apple Inc., for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS Software Development Kit. Apps can be downloaded on the iPhone, iPod Touch, or the iPad, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps. The App Store was opened on July 10, 2008, with an initial 500 applications available. The number of apps peaked at around 2.2 million in 2017, but declined slightly over the next few years as Apple began a process to remove old or 32-bit apps that do not function as intended or that do not follow current app guidelines. , the store features more than 1.8 million apps. While Apple touts the role of the App Store in creating new jobs in the "app economy" and claims to have paid over $155 billion to developers, the App Store has also attrac ...
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ITunes
iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital multimedia, on personal computers running the macOS and Windows operating systems, and can be used to rip songs from CDs, as well as play content with the use of dynamic, smart playlists. Options for sound optimizations exist, as well as ways to wirelessly share the iTunes library. Originally announced by Apple CEO Steve Jobs on January 9, 2001, iTunes' original and main focus was music, with a library offering organization and storage of Mac users' music collections. With the 2003 addition of the iTunes Store for purchasing and downloading digital music, and a version of the program for Windows, it became a ubiquitous tool for managing music and configuring other features on Apple's line of iPod media players, which extended to the iPho ...
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VBulletin
vBulletin is a proprietary Internet forum software package sold by MH Sub I, LLC doing business as vBulletin (formerly Jelsoft Enterprises and vBulletin Solutions). It is written in PHP and uses a MariaDB or MySQL database server. Similar products include XenForo, WordPress, Joomla, Drupal, MyBB, and phpBB. History vBulletin was first launched in 2000 by James Limm and John Percival. Its successor, vBulletin 2, was released in 2001. A third version was launched in 2004. Internet Brands acquired the product from JelSoft in 2007. vBulletin 4 was released in late 2009. The StyleVars system was added to draw CSS variables directly from the vBulletin Template code. In July 2010, the BBC reported that there was a serious flaw in vBulletin software that allows anyone to easily access the database username and password. In October 2010, Internet Brands sued three former employees, just as their new competing software XenForo was to be launched, as well as a second lawsuit in th ...
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Venture Round
A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the primary stimuli for the development of new companies and technologies. Features Parties *Founders or stakeholders. Introduce companies to investors. *A lead investor, typically the best known or most aggressive venture capital firm that is participating in the investment, or the one contributing the largest amount of cash. The lead investor typically oversees most of the negotiation, legal work, due diligence, and other formalities of the investment. It may also introduce the company to other investors, generally in an informal unpaid capacity. *Co-investors, other major investors who contribute alongside the lead investor *Follow-on or piggyback investors. Typically angel investors, high-net worth individuals, family offices, i ...
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Startup Company
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential.Erin Griffith (2014)Why startups fail, according to their founders Fortune.com, 25 September 2014; accessed 27 October 2017 Actions Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by ...
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