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Viclink
Metlink was the marketing body and umbrella brand for public train, tram and bus transport operators in Melbourne, Australia. On 2 April 2012, the operations of Metlink were transferred to the newly created public transport planning and management authority, Public Transport Victoria. History In 1999, the public transport system in Melbourne was disaggregated and privatised. Immediately after privatisation, there was no active system-wide branding or marketing. As a result, branding, marketing and the provision of customer information became fragmented and disjointed. In 2003, the Victorian Government and operators joined forces to create ‘Metlink’ which provided a single identity for Melbourne's public transport system. Metlink involved the provision of integrated signage, consumer information and advertising. Responsibilities Metlink was responsible for the promotion of travel by public transport. It published timetables, maps and guides, operated a multi-modal websi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Transport Victoria
Public Transport Victoria (PTV) is the brand name for public transport in the Australian state of Victoria, Australia, Victoria. It was the trading name of the Go Public Transport Development Authority (PTDA), a now-defunct statutory authority in Victoria, responsible for providing, coordinating, and promoting public transport. The PTV began operating on 2 April 2012, taking over many of the responsibilities previously exercised by the Director of Public Transport and the Department of Transport (Victoria, 2008–13), Department of Transport. It also took over the marketing of public transport in Victoria from Metlink and Metlink#Viclink, Viclink, as well as responsibility for the myki ticketing system, formerly handled by the Transport Ticketing Authority. PTV's functions were transferred to the Department of Transport (Victoria), Department of Transport on 1 July 2019. However, PTV continues to exist as the brand for public transport services in Victoria. Governance PTV is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
