Vested Interest (communication Theory)
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Vested Interest (communication Theory)
Vested interest (Crano, 1983; Crano & Prislin, 1995; Sivacek & Crano, 1982) is a communication theory that seeks to explain how certain hedonically relevant (Miller & Averbeck, 2013) , Retrieved from the CIOS http://www.cios.org/www.cios.org/EJCPUBLIC/023/3/023031.html , attitudinal dimensions can influence and consistently predict behavior based on the degree of subjective investment an individual has in a particular attitude object. As defined by William Crano, ''vested interest'' refers to the degree to which an attitude object is deemed hedonically relevant by the attitude holder. According to Crano, "an attitude object that has important perceived personal consequences for the individual will be perceived as highly vested. Highly vested attitudes will be functionally related to behavior" (Crano, 1983). Simply put, when people have more at stake with the result of an object (like a law or policy) that will greatly affect them, they will behave in a way that will directly su ...
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Property Law
Property law is the area of law that governs the various forms of ownership in real property (land) and personal property. Property refers to legally protected claims to resources, such as land and personal property, including intellectual property. Property can be exchanged through contract law, and if property is violated, one could sue under tort law to protect it. The concept, idea or philosophy of property underlies all property law. In some jurisdictions, historically all property was owned by the monarch and it devolved through feudal land tenure or other feudal systems of loyalty and fealty. History Though the Napoleonic code was among the first government acts of modern times to introduce the notion of absolute ownership into statute, protection of personal property rights was present in medieval Islamic law and jurisprudence, and in more feudalist forms in the common law courts of medieval and early modern England. Theory The word ''property'', in everyday ...
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Self
The self is an individual as the object of that individual’s own reflective consciousness. Since the ''self'' is a reference by a subject to the same subject, this reference is necessarily subjective. The sense of having a self—or ''selfhood''—should, however, not be confused with subjectivity itself. Ostensibly, this sense is directed outward from the subject to refer inward, back to its "self" (or itself). Examples of psychiatric conditions where such "sameness" may become broken include depersonalization, which sometimes occurs in schizophrenia: the self appears different from the subject. The first-person perspective distinguishes selfhood from personal identity. Whereas "identity" is (literally) sameness and may involve categorization and labeling, selfhood implies a first-person perspective and suggests potential uniqueness. Conversely, we use "person" as a third-person reference. Personal identity can be impaired in late-stage Alzheimer's disease and in other neurode ...
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Social Influence
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience (human behavior), obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. #Compliance (psychology), Compliance is when people appear to agree with others but actually keep their dissenting opinions private. #Identification (psychology), Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity. #Internalisation (sociology), Internalization is when people accept a belief or behavior and agree both publicly and privately. Morton Deuts ...
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Attitude Behavior Consistency
Attitude-behavior consistency is when a person's attitude is consistent with their behavior. This is not true in many cases. The fact that people often express attitudes that are inconsistent with how they act may surprise those unfamiliar with social and behavioral science, but it is an important fact to understand because facts are often reported as if they are about people's actions when they may only be known to be true about their words. It is often much easier to conduct interviews or surveys than to obtain records of how people behave in situations. Sometimes attitudes, such as voting, are measurably consistent with behavior. In such cases it may be possible to obtain accurate estimates of behavior. However, there is no general method for correcting for attitude-behavior inconsistency. Applications to research methodology Attitude-behavior consistency is an important concept for social science research because claims are often made about behavior based on evidence which i ...
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False Consensus Effect
In psychology, the false consensus effect, also known as consensus bias, is a pervasive cognitive bias that causes people to “see their own behavioral choices and judgments as relatively common and appropriate to existing circumstances”. In other words, they assume that their personal qualities, characteristics, beliefs, and actions are relatively widespread through the general population. This false consensus is significant because it increases self-esteem (overconfidence effect). It can be derived from a desire to conform and be liked by others in a social environment. This bias is especially prevalent in group settings where one thinks the collective opinion of their own group matches that of the larger population. Since the members of a group reach a consensus and rarely encounter those who dispute it, they tend to believe that everybody thinks the same way. The false-consensus effect is not restricted to cases where people believe that their values are shared by the majori ...
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Michigan State University
Michigan State University (Michigan State, MSU) is a public university, public Land-grant university, land-grant research university in East Lansing, Michigan. It was founded in 1855 as the Agricultural College of the State of Michigan, the first of its kind in the United States. It is considered a Public Ivy, or a public institution which offers an academic experience similar to that of an Ivy League university. After the introduction of the Morrill Land-Grant Acts, Morrill Act in 1862, the state designated the college a land-grant institution in 1863, making it the first of the land-grant colleges in the United States. The college became coeducational in 1870. In 1955, the state officially made the college a university, and the current name, Michigan State University, was adopted in 1964. Today, Michigan State has the largest undergraduate enrollment among Michigan's colleges and universities and approximately 634,300 living alums worldwide. The university is a member of the ...
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Social Cognitive Theory
Social cognitive theory (SCT), used in psychology, education, and communication, holds that portions of an individual's knowledge acquisition can be directly related to observing others within the context of social interactions, experiences, and outside media influences. This theory was advanced by Albert Bandura as an extension of his social learning theory. The theory states that when people observe a model performing a behavior and the consequences of that behavior, they remember the sequence of events and use this information to guide subsequent behaviors. Observing a model can also prompt the viewer to engage in behavior they already learned.Bandura, A., Social foundations of thought and action : a social cognitive theory. 1986, Englewood Cliffs, N.J.: Prentice-Hall.Bandura, A. (2008). Social cognitive theory of mass communication. In J. Bryant & M. B. Oliver (Eds.), Media Effects: Advances in Theory and Research (pp. 94-124). New York, NY: Routledge. In other words, people ...
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Self-efficacy
In psychology, self-efficacy is an individual's belief in their capacity to act in the ways necessary to reach specific goals. The concept was originally proposed by the psychologist Albert Bandura. Self-efficacy affects every area of human endeavor. By determining the beliefs a person holds regarding their power to affect situations, self-efficacy strongly influences both the power a person actually has to face challenges competently and the choices a person is most likely to make. These effects are particularly apparent, and compelling, with regard to investment behaviors such as in health, education, and agriculture. A strong sense of self-efficacy promotes human accomplishment and personal well-being. A person with high self-efficacy views challenges as things that are supposed to be mastered rather than threats to avoid. These people are able to recover from failure faster and are more likely to attribute failure to a lack of effort. They approach threatening situations with ...
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Likelihood
The likelihood function (often simply called the likelihood) represents the probability of random variable realizations conditional on particular values of the statistical parameters. Thus, when evaluated on a given sample, the likelihood function indicates which parameter values are more ''likely'' than others, in the sense that they would have made the observed data more probable. Consequently, the likelihood is often written as \mathcal(\theta\mid X) instead of P(X \mid \theta), to emphasize that it is to be understood as a function of the parameters \theta instead of the random variable X. In maximum likelihood estimation, the arg max of the likelihood function serves as a point estimate for \theta, while local curvature (approximated by the likelihood's Hessian matrix) indicates the estimate's precision. Meanwhile in Bayesian statistics, parameter estimates are derived from the converse of the likelihood, the so-called posterior probability, which is calculated via Bayes' r ...
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Social Salience
In social psychology, social salience is the extent to which a particular target draws the attention of an observer or group. The target may be a physical object or a person. If the target is a person, they may be alone or a member of a group (of which the observer may also be a part) or else in a situation of interpersonal communication. It is based on the way a particular feature can be linked to a certain type of speaker, who is then associated with social and emotional evaluations. These evaluations are then transferred to the linguistic feature. An observer's attention may be drawn to a target as a result of certain general features of that target. These features include: # General object attributes – vivid colors, object's proximity to observer # Difference between object attribute and its immediate environment. # Difference between observer's expectations of an object and the observable attributes of that object. # Observer's goal – an object that matches goal-oriented se ...
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Communication Theory
Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication. Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two perspectives—as exchange of information (the transmission perspective), and as work done to connect and thus enable that exchange (the ritual perspective). Sociolinguistic research in the 1950s and 1960s demonstrated that the level to which people change their formality of their language depending on the social context that the ...
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