Vehicle Wrap Advertising
Wrap advertising or a Vehicle vinyl wrap, vehicle wrap is known as the marketing practice of completely or partially covering (wrapping) a vehicle in a wikt:vinyl, vinyl material, which may be for a color change, advertising or custom delivery. The result of this process is essentially a mobile billboard. Wrap advertising can be achieved by painting a vehicle's outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as "decals". The vinyl sheets can later be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces (such as buses and light rail, light-rail carriages) are often used, automobiles can also serve as hosts for wrap advertising, despite consisting of more wikt:compound curve, curved surfaces. Wrap advertising is also used in the magazine and publishing industries. History Until the age of the automobile, train companies were the ...
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ALRV 4204 In CBC Radio 2 Wrap Advertising
The Canadian Light Rail Vehicle (CLRV) and Articulated Light Rail Vehicle (ALRV) were types of streetcars used by the Toronto Transit Commission (TTC) from the late 1970s until the late 2010s. They were built following the TTC's decision to retain streetcar services in the 1970s, replacing the existing PCC streetcar fleet. Two variants were produced: the standard single-module CLRV (built between 1977 and 1981) and the longer articulated double-module ALRV (built between 1987 and 1989). The ALRVs were officially retired from regular TTC service on September 2, 2019, with the CLRVs officially retired on December 29, 2019. Both were replaced by the Flexity Outlook, a low-floor streetcar first introduced in 2014. History CLRV Starting at the end of the 1970s and into the 1980s, the TTC's fleet of PCC streetcars approached (or exceeded in some cases) the end of their useful lives. Many Toronto citizens, and especially a group known as "Streetcars for Toronto" led by transi ...
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