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Valpak
Valpak Direct Marketing Systems, LLC, commonly known as Valpak, is a North American direct marketing company owned by Platinum Equity. Valpak provides print, mobile and online advertising, customer data and coupons. Valpak distributes its Blue Envelope to 41 million demographically targeted households each month and millions more consumers through its advertising postcards and website every year. History Terry Loebel, an unemployed autoworker, founded Valpak in 1968, using a $500 loan to start mailing coupons from his home to households in Clearwater, Florida. In 1972, Valpak established its first franchise in Orlando, Florida. A group of investors purchased Valpak from Terry Loebel in 1985. In September 1991, Cox Target Media, Inc. purchased Valpak and by 1997, Valpak was mailing out 11 billion coupons a year. In 2005, Valpak opened a St. Petersburg, Florida headquarters with 50,000-square-foot space and had 310 employees. In January 2017, Platinum Equity acquired Valpak from Co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element. Promotion c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion And Marketing Communications
Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue ** Advertising campaign, a promotional campaign ** Film promotion ** Promotional recording ** Radio promotion Status or progress * Promotion (chess), when a pawn reaches the eighth rank * Promotion (Germany), the German term for the doctoral degree * Promotion (rank), the advancement of an employee's rank or position in an organizational hierarchy system * Promotion and relegation, in sports leagues, is a process where some teams are transferred between multiple divisions based on their performance for the completed season Arts, entertainment, and media * Promotion (film), ''Promotion'' (film), a 2013 Bengali film directed by Snehasish Chakraborty * The Promotion (The Office), "The Promotion" (''The Office'' episode) * ''The Promoti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Companies Established In 1968
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Companies Of The United States
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Postcard
A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare. There are novelty exceptions, such as wooden postcards, copper postcards sold in the Copper Country of the U.S. state of Michigan, and coconut "postcards" from tropical islands. In some places, one can send a postcard for a lower fee than a letter. Stamp collectors distinguish between postcards (which require a postage stamp) and postal cards (which have the postage pre-printed on them). While a postcard is usually printed and sold by a private company, individual or organization, a postal card is issued by the relevant postal authority (often with pre-printed postage). Production of postcards blossomed in the late 19th and early 20th centuries. As an easy and quick way for individuals to communicate, they became extremely popular. The study and collecting of postcards is terme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States Postal Service
The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or Postal Service, is an independent agency of the executive branch of the United States federal government responsible for providing postal service in the U.S., including its insular areas and associated states. It is one of the few government agencies explicitly authorized by the U.S. Constitution. The USPS, as of 2021, has 516,636 career employees and 136,531 non-career employees. The USPS traces its roots to 1775 during the Second Continental Congress, when Benjamin Franklin was appointed the first postmaster general; he also served a similar position for the colonies of the Kingdom of Great Britain. The Post Office Department was created in 1792 with the passage of the Postal Service Act. It was elevated to a cabinet-level department in 1872, and was transformed by the Postal Reorganization Act of 1970 into the U.S. Postal Service as an independent agency. Since the early 1980s, m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Panera Bread
Panera Bread is an American chain store of bakery-café fast casual restaurants with over 2,000 locations, all of which are in the United States and Canada. Its headquarters are in Sunset Hills, Missouri. The company operates as Saint Louis Bread Company in the Greater St. Louis area, where it has over 100 locations. Offerings include bakery items, pasta, salads, sandwiches, soups, and specialty drinks. As of 2020, the menu also includes flatbread pizzas. The company, which until 2021 also owned Au Bon Pain, is owned by JAB Holding Company which is, in turn, owned by the Reimann family of Germany. Panera offers a wide array of pastries and baked goods, such as bagels, brownies, cookies, croissants, muffins, and scones. These, along with Panera's artisan breads, are typically baked before dawn by an on-staff baker. Aside from the bakery section, Panera has a regular menu for dine-in or takeout including: flatbreads, pizzas, warm grain bowls, panini, pastas, salads, sandwic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shutterfly
Shutterfly, LLC. is an American photography, photography products, and image sharing company, headquartered in Redwood City, California. The company is mainly known for custom photo printing services, including books featuring user-provided images, framed pictures, and other objects with custom image prints, including blankets or mobile phone cases. Founded in 1999, the company is currently led by Hilary Schneider as the President and CEO, and owned by Apollo Global Management (majority) and District Photo (minority). The company Initial public offering, went public in 2006, and returned to private ownership in 2019 after being acquired. History Shutterfly was founded in December 1999 by Eva Manolis and Dan Baum, as an internet-based social expression and personal publishing service. Its corporate headquarters are located in Redwood City, California. The company's flagship product is its photo book line. In 2000, Shutterfly partnered with Kodak to offer their customers film ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Legoland
Legoland (, trademark in uppercase as LEGOLAND) is a chain of family theme parks focusing on the construction toy system Lego. They are not fully owned by The Lego Group itself; rather, they are owned and operated by the British theme park company Merlin Entertainments (which shares a common owner (Kirkbi A/S) with The Lego Group). The Legoland Billund Resort opened in Billund, Denmark in 1968, followed by the Legoland Windsor Resort in Windsor, England in 1996. Further parks opened in Germany, Japan, South Korea, Malaysia, the United Arab Emirates (Dubai), the United States (California, Florida, and New York), and a Legoland Water Park at Gardaland in Castelnuovo del Garda, Italy in 2021. Parks in Belgium, Beijing, Shanghai, Sichuan and Shenzhen are currently under construction. Attractions The parks are marketed to families with younger children (15 and under), and although the attractions include a number of roller coasters, the roller coasters are not as numerous or as e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HGTV
HGTV (an initialism for Home & Garden Television) is an American pay television channel owned by Warner Bros. Discovery. The network primarily broadcasts reality programming related to home improvement and real estate. As of February 2015, approximately 95,628,000 American households (82.2% of households with television) receive HGTV. The network was bought by Warner Bros. Discovery, then known as Discovery, Inc., in 2018, since which it has been ranked as No. 4 in audience size among cable networks. History Kenneth W. Lowe (then a radio executive with The E. W. Scripps Company and, subsequently, the chief executive officer of Scripps Networks Interactive) envisioned the concept of HGTV in 1992. With modest financial support from the E.W. Scripps corporate board, he purchased Cinetel, a small video production company in Knoxville, as the base and production hub of the new network. Lowe cofounded the channel with Susan Packard. Cinetel became Scripps Productions, but it found p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tennis Channel
Tennis Channel is an American sports-oriented digital cable and satellite television network owned by the Sinclair Television Group subsidiary of the Sinclair Broadcast Group. It is devoted to events and other programming related to the game of tennis, along with other racquet sports such as badminton, pickleball, and racquetball. Launched on May 15, 2003, the channel is headquartered in Culver City, California, and produces its programming out of an HD-capable broadcast center in the Los Angeles suburb of Culver City. Ken Solomon serves as the network's Chief Executive Officer. Tennis Channel is available across the United States from most cable providers and on satellite providers DirecTV and Dish Network. As of January 2019, the channel has 61.2 million households as subscribers (66.4% of those with cable). History In 2001, Tennis Channel was founded by Steve Bellamy in the shed in his backyard, who soon hired Bruce Rider to head up programming and marketing. A group known a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
