Valmor Products
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Valmor Products
Valmor Products was a Chicago-based cosmetics and personal care company founded in 1926, targeted at African American consumers. The company was known for its distinctive artwork used in its advertisements. History Valmor was founded in 1926 as Valmor Products Co. by husband and wife team Rose and Morton Neumann. Morton Neumann (1898–1985) was a Jewish Hungarian-American chemist from Chicago. He created Valmor when he realized that there was an untapped market for African American-focused cosmetics. Valmor products had several sub-brands including Lucky Brown, Madam Jones, King Novelty, and Famous Products Co. The company was based on the South Side of Chicago throughout its history, selling perfumes, hair pomades, incense, and other beauty products. The Mortons ran Valmor until the company closed in 1984. Design and imagery Valmor was known for its stylized packaging and advertisements featuring illustrations and photographs of African-American models. Notable artists who illus ...
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