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VEB Fachbuchverlag Leipzig
The (''fv''; English: Specialist book publisher Leipzig) is a publisher that was founded in early 1949 by several shareholders (including FDGB, ). The first managing director was . From 1960 to 1990 the specialist book publisher was a state-owned enterprise (VEB). It was one of the two most renowned technical-scientific publishers in the German Democratic Republic, whose specialist books were also widely distributed in the Federal Republic of Germany. The books were very popular with West-German students because of their low price, but above all because of the good didactics. It also published specialist journals. In 1995, the specialist book publisher was taken over by the Munich Carl Hanser Verlag and continued to exist there as an imprint. Under the brand, some of the editors of Carl Hanser Verlag continue to publish around 60 specialist books a year. The subject areas are general technology, mechanical engineering, electrical engineering, computer science, environmental and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logo Fachbuchverlag Leipzig Hanser
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a Typographic ligature, ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon (publishing), colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Online Etymology Dictionary, Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
